Connect with us
Prague Gaming & TECH Summit 2024

Gaming

Playable Factory launches Gearbox Video

Published

on

Reading Time: 2 minutes

 

Playable Factory, a leading creator of playable ads for mobile games and brands, announces Gearbox Video, a new tool that enables mobile gaming companies to easily create video variations of mobile gameplay with zero coding experience.

Gearbox Video generates gameplay videos for mobile games developed with the Unity engine. Crucially, the new tool empowers mobile games marketers to easily record numerous variations of gameplay, drastically reducing the time and resource needed for effective A/B testing. Gearbox Video outputs will be used for marketing and advertising campaigns.

Historically, making video assets for mobile games marketing has been a laborious process. Creating videos with different outcomes, such as beating a level versus failing it, meant marketing teams had to play and record gameplay levels over and over again, and required heavy developer involvement. With the advent of Gearbox Video, mobile games marketers can now create multiple variations of gameplay videos with minimal developer input.

Advertisement

Gökçe Nur Oguz, CEO and Co-Founder of Playable Factory, commented:

“Video is the most used creative medium amongst gaming companies to promote their games. But, while it’s easy to create a single gameplay video, it’s hard to create, iterate and find the one that performs well. Doing so requires shooting several versions, in different formats and featuring different assets, using A/B testing to determine which performs best – and this can be a very time-consuming process. Our new tool massively reduces the time and technical expertise required – and therefore the cost – by bringing everything into one web-based tool for the first time ever. With this speed and flexibility, marketing teams can carry out more A/B testing and enjoy better results from better performing videos, while allowing developers to focus on creating more hit games.”

Filiz Ünal, Marketing Art Lead at Coda, said:

“We’ve already had the opportunity to review the games on Gearbox Video. Since it’s still in its early phase, we know there will be more powerful features in near future. But for now I can clearly say that Gearbox Video is very easy to use!”

As the Gearbox Video tool is entirely web-based, users can rapidly record and edit gameplay videos with no installations and no coding knowledge. This creates unprecedented freedom for marketing teams to make variations on previously saved videos and test new iterations against their existing best-performing versions. The tool’s post-processing capabilities allow users to enhance their videos with additional graphical and audio effects. This streamlined video production process brings gameplay variations, real-time editing and post-production editing into one no-code, web-based tool for the first time. Video assets created with Gearbox Video can be used for a variety of marketing purposes, from playable ads to video trailers.

Advertisement
Continue Reading
Advertisement

Bitcoin

Bitcoin Miner celebrates two years of hugely successful collaboration with ZBD

Published

on

bitcoin-miner-celebrates-two-years-of-hugely-successful-collaboration-with-zbd
Reading Time: 2 minutes

Bitcoin Miner, the world’s number one Bitcoin game, is celebrating two years of its collaboration with ZBD, a leading fintech company powering digital economies for gamers and developers. Since the partnership began, Bitcoin Miner has gone from a forgotten title with no players to becoming one of the largest play-and-earn games ever, with over 2 million lifetime users.

ZBD’s Lightning-powered payments technology enables developers to inject instant rewards into their games to boost retention and community engagement. Fumb Games, the studio behind Bitcoin Miner, partnered with ZBD in March 2022 to help revive its flagship title, enabling it to reward players with fragments of Bitcoin for playing the game as normal. From the outset, the integration of ZBD’s tech had a marked impact, leading to a 12x boost in 30-day retention. Two years on, Bitcoin Miner is achieving 40,000 daily active users, making it the biggest Bitcoin game by user count.

Besides the retention benefit of rewards, which leads to player retention that exceeds 6 months, the success of Bitcoin Miner has also been fueled by community-based features such as regular live events. The majority of Bitcoin Miner players are US-based millennial males who enjoy engaging with gaming communities, with weekly events leading to a 20% increase in revenue. As well as its own community of engaged players, Bitcoin Miner benefits from the ZBD app user base of more than a million gamers.

Paul West, Founder of Fumb Games, said “Bitcoin Miner has proven that US players love games that are fun, snackable and rewarding. The  game is not only sustainable, but has soared to new heights since the partnership with ZBD. It’s no surprise that I’m very excited for the future of bitcoin and player-friendly rewarded games.”

Advertisement

Ben Cousens, Chief Strategy Officer at ZBD, said “The two-year collaboration with Paul and Fumb Games on Bitcoin Miner has been a quintessential success story for what we’re building at ZBD. It proves the value in offering rewards for gamers and the success of ZBD’s rewards and payments tech at making it possible at speed and scale. We will no doubt see further impressive numbers for Bitcoin Miner that cement its status as world’s number one Bitcoin game, and we also look forward to extending the potential benefits of Bitcoin rewards to more developers.”

In November 2023, Fumb Games also integrated ZBD’s technology in its idle tycoon RPG SpaceY. ZBD works with more than 100 game developers worldwide, including major brands such as Square Enix, and is also used by innovative adtech companies like Slice and AdInMo.

The post Bitcoin Miner celebrates two years of hugely successful collaboration with ZBD appeared first on European Gaming Industry News.

Continue Reading

Gaming

UK Gaming Charity SpecialEffect to Receive Special Award at 20th BAFTA Games Awards

Published

on

uk-gaming-charity-specialeffect-to-receive-special-award-at-20th-bafta-games-awards
Reading Time: 2 minutes

 

BAFTA has announced that UK gaming charity SpecialEffect, will receive the prestigious Special Award at the 20th BAFTA Games Awards. The award, which recognises outstanding contributions to games, film and television, is one of the highest accolades bestowed by BAFTA. Dr Mick Donegan MBE, founder and CEO of SpecialEffect, will pick up the Special Award at the annual BAFTA Games Awards ceremony on Thursday 11 April.

In 2007, Mick Donegan founded SpecialEffect to help people with even the most severe physical challenges to access video games. The organisation uses specialised technology to enhance access to video games and creative self-expression for people with a wide range of Disabilities.

SpecialEffect’s success began as a result of the collaboration between Mick, a specialist in assistive technology and his son Bill, a keen gamer with a background in product design. Since its creation, the charity has grown to thirty employees, raising all their own funds, and has provided specialist one-to-one assessments and support to severely disabled people throughout the UK and beyond.

Advertisement

Dr Mick Donegan MBE, SpecialEffect founder and CEO, said: “With a background in special education, I realised how much people with severe physical disabilities were missing out by not being able to play. I started SpecialEffect not only to help individuals to play video games but also to collaborate with the games industry to make their games more accessible ‘at source’. Since then, we have been privileged to be invited to share our ideas with more and more developers all over the world. Now, 17 years since SpecialEffect began, it’s an absolute honour for SpecialEffect’s work to be recognised by BAFTA.”

Emma Baehr, BAFTA executive director of awards and content, said: “SpecialEffect’s work is essential to the games world and is hugely deserving of a BAFTA Special Award. Their innovative and supportive approach to making games accessible drives progress within the industry, collaborating with developers and studios on new technologies to make games within reach to more people. We look forward to honouring their contribution to games at the ceremony on Thursday 11 April.”

Throughout the years, SpecialEffect has been involved in collaborating with Xbox, Sony and Logitech, to help design accessible controllers and a switch kit, enabling thousands more severely disabled players to access their games using a wide range of control devices. They have also worked with games studios and developers to help make their games more accessible. The organisation also developed EyeMine, a freely downloadable gaze-controlled interface to enable players to enjoy Minecraft through gaze-control alone.

Later this year will see the rollout of their EyeGaze Games (currently available on PC only) onto Android and iOS, games designed to be fully accessible for people with physical disabilities, whether they use gaze control, joysticks, switches or gamepads.

The post UK Gaming Charity SpecialEffect to Receive Special Award at 20th BAFTA Games Awards appeared first on European Gaming Industry News.

Advertisement
Continue Reading

DPS

Industry heavyweights all set for biggest ever Indian Gaming Tradeshow

Published

on

industry-heavyweights-all-set-for-biggest-ever-indian-gaming-tradeshow

This year’s Indian Gaming Tradeshow, featuring the Digital Play Summit (DPS), will showcase more of the industry’s most high-profile operators than ever before, alongside a formidable line-up of its major providers.

Stand-out performers like iGT, Everi, Konami, Playtech, Chalkline, Continent 8, and GBank, as well as other stakeholders such as DraftKings and Fanduel, will be exhibiting at the Anaheim Convention Center, California, from April 8-11.

For the first time the 2024 event will also demonstrate tribal gaming’s adherence to player protection with the launch of a Sustainable Gambling Zone (SGZ).

The SGZ will be a focal point for collaboration where companies can discuss best practices, learn about the latest research and discover innovations in the area of harm prevention and long-term business and industry sustainability.

Presented as a physical area on the DPS show floor, it will feature kiosks where organizations committed to responsible gambling and players’ health will exhibit their services, products and tools.

Advertisement

The SGZ is supported by IGT and endorsed by the National Council on Problem Gambling, Massachusetts Council on Gaming and Health and The International Center for Responsible Gaming who were also among the first groups to confirm their presence with a kiosk.

The initiative, previously known as the Consumer Protection Zone at ICE London but unique for a North American gaming event, invites other organizations that put responsible gambling at the core of their practice to show their support.

Further exhibitors, sponsors and supporters of this key event in the industry calendar are expected in the next two weeks, all set to explore the incredible opportunities for growth in tribal gaming.

Ernie Stevens, Jr, Indian Gaming Association Chairman, said: “We’re delighted to have compiled such an expansive list of exhibitors as our stakeholders play a vital role in moving this industry forward, and positive progression is at the core of everything we do at the IGA.

“A key part of that is everybody working sustainably and progressively. The Sustainable Gambling Zone at Digital Play Summit is the perfect vehicle for that message and is a fantastic initiative.

Advertisement

“We’re excited to welcome exhibitors and visitors new and time-served to Anaheim to discover more of what we stand for and how working Indian country offers the opportunity to reap tangible rewards.”

Registration for the DigitalPlay Summit is included in all conference and tradeshow registration packages for the Indian Gaming Tradeshow & Convention.

Continue Reading

Trending

Get it on Google Play

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Gaming News Room is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania