eSports
Interactive Gaming Group announces new partnership with Quincy Crew, the leading Dota 2 eSports team
Interactive Gaming Group (“IGG”), the leading digital entertainment and media technology company, is pleased to announce its new partnership with Quincy Crew, one of North America’s top performers on the Dota Pro Circuit. The partnership will be centred around sourcing new sponsorship opportunities for Quincy Crew, and leverage IGG’s existing key relationships within the eSports industry.
Quincy Crew have an ever-growing presence in the eSports world, culminating in a strong finish at The International 2021, the concluding tournament of the Dota Pro Circuit. The newly formed partnership with IGG will leverage this momentum, allow them to reach new markets, and continue to attract key sponsorship opportunities for the team.
IGG has an extensive track record of partnering with successful eSports teams, and is experienced in building some of the most successful gaming-focused Twitch channels in the world. The IGG platform now connects in excess of 1,000 creators with more than 250 brands worldwide; facilitating growth for both existing and new talent.
Commenting on the partnership, CEO of Interactive Gaming group Cristina Niculae said: “2022 is the perfect time to partner with Quincy Crew. Their success on the Dota Pro Circuit in 2021 saw the team finish a respectable fourth and we will use this momentum, along with our own extensive network, to continue to market the team to potential brands and sponsors. This partnership reinforces our commitment to nurturing the best eSports talents across the globe and inspire the world to play.”
Jack Chen, Director and Team Manager of Quincy Crew, notes “We are very excited to be partnering with IGG and hope that our recent success, along with their expertise and network, can create a compelling story to present to potential sponsors. IGG has the perfect platform for us to accelerate the growth of Quincy Crew as a brand and reach key audiences.”
eSports
Sportradar and Oddin.gg ink AV betting agreement to elevate and expand esports reach
Sportradar and Oddin.gg, an award-winning B2B betting-solutions provider for esports, today announced they have entered into a multi-year strategic partnership to offer audiovisual streaming of Oddin’s exclusive esports content to Sportradar’s betting operator clients around the world.
The deal will support Oddin.gg’s growth ambitions in the expanding global esports market, whose betting turnover was estimated to be €83 billion in 2023. It will extend the reach of Oddin.gg’s official competition content by leveraging Sportradar’s market leading position as an AV betting provider.
Sportradar’s global network of 900+ betting operator clients will benefit from the opportunity to offer greater volume and a wider variety of live streamed esports events to their customers, increasing opportunities for engagement with existing and new betting markets. The partnership also paves the way for future collaboration in other areas.
Oddin.gg holds the official rights to high-profile competitions including the newly released Counter Strike 2 (CS2) which Sportradar will distribute to sportsbooks through the company’s integrated streaming product, providing access to prominent competitions globally and enabling operators to offer exciting new content to their customers.
A number of prestigious competitions are featured in the partnership, including:
• PGL Copenhagen Major 2024, the first Major for the newly released Counter Strike 2;
• Dacha DOTA2 Qualifiers and Main Events;
• Dacha Counter Strike 2 Qualifiers and Main Events;
• Tipsport MCR 2024.
Patrick Mostboeck, SVP Fan Engagement, Sportradar said: “This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realising their growth plans through AV streaming for betting. Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialise the global, highly engaged esports fan base.”
Vlastimil Venclik, CEO and co-founder of Oddin.gg shared: “As the forefront innovator in the esports betting sector, Oddin.gg is embarking on a journey by aligning with Sportradar, a leader in the realm of sports data and content distribution. This partnership is not just a collaboration but a combination of distinct strengths, where Sportradar’s extensive and sophisticated video distribution capabilities are set to be the vehicle for our unparalleled esports odds and analytical insights. This strategic alliance aims to harness the best of both worlds, merging our profound expertise and nuanced understanding of the esports betting market with Sportradar’s wide-reaching video distribution.”
The post Sportradar and Oddin.gg ink AV betting agreement to elevate and expand esports reach appeared first on European Gaming Industry News.
eSports
Apeiron Partners with TALON and United Esports To Bring Web3 Esports to Both East and West Markets
Apeiron, the first-ever web3 god game, today announced a partnership with Hong Kong-based TALON and LA-based United Esports to host the Apeiron x TALON Nova Tournament.
Apeiron is a dapp x god game x roguelite x battle arena, combining classic with modern gameplay to create a unique entertainment experience. The tournament will feature two conferences, each hosting eight top players from around the world. The goal is to showcase Apeiron’s PvP to the world, with the Eastern Conference (Asia) scheduled for April 4-6 and the Western Conference (Americas) for April 11-13.
The tournament will follow a double-elimination bracket format, with matches being best-of-3 matches and the final matches being best-of-5. Each player will bring 3 decks, each with a different Avatar, and once a deck has won a game, it may not be used again within that set. The total prize pool is $30,000, split equally between the two conferences, with rewards ranging from $750 to $5,000 for the top Apeiron competitors.
Participation is by invitation only, and fans influence the selection by requesting their favorite Key Opinion Leaders (KOLs) to join. The participants include notable members of the Web2 and Web3 gaming space, including:
Web2
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(East) League of Legends pro player Tsai “GreenTea” Shang-Ching, Thailand content creator gamtoh and Wild Rift analyst Kitiphat “Cyberclasher” Kanjanapiphat
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(West) top TeamFightTactics player RobinSongz, content creator and chess Woman Grandmaster Nemo, master of card games Deathsie, the most viewed English Hearthstone streamer Rdu.
Web3
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(East): GamingGridX founder Yellow Panther, Axie Infinity player 1437, GGChronicles’ raiden, crypto gamers, esushima
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(West): Content creator orangie, content creator Brycent, US content creator rojan, Twitch streamer ralo, METAT8 Esports founder Elijah Flowers
“We are excited to partner with TALON and United Esports from both the East and West to bring competitive web3 esports to a wider audience seeking strategic and fast-paced gameplay. Apeiron’s unique gaming experience challenges players’ strategic thinking, reflexes, and ability to improvise, offering an exhilarating experience for both streamers and viewers to witness and share the most epic clutch moments and comebacks,” commented Frank Cheng, CEO of Foonie Magus.
“The appetite and opportunity for esports within the Web3 space continues to grow and what we love about Apeiron is that it has a low floor making it easy to come in and play, but a high ceiling for experienced players to grow into their mastery of the game,” said Jazz Tham, Co-Founder of TALON.
The post Apeiron Partners with TALON and United Esports To Bring Web3 Esports to Both East and West Markets appeared first on European Gaming Industry News.
bet365
SIS launches market-leading esports product in Kentucky with bet365
SIS Content Services, part of the SIS Group (Sports Information Services), the leading global multi-content supplier of 24/7 live betting services, has made its market entry in Kentucky with ebasketball from its esports product suite now live with long-term operator partner bet365.
This launch in the Bluegrass State enhances SIS’ reputation as a leading supplier in the esports betting space, widening the audience that can engage with its competitive gaming content across the US. It follows on from successful launches of its esports products in New Jersey and Colorado.
Developed specifically for betting, SIS’ H2H Global Gaming League hosts over 150,000 events per year. The Competitive Gaming content is produced entirely in-house from SIS’ self-contained gaming studios in Milton Keynes, United Kingdom. It has ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics with unique betting prompts to maximize engagement.
SIS’ short-form, event-based esports product provides a full end-to-end solution with integrity at its core and is proven to deliver superior margins around the clock, adding as much as 10% in value to sportsbooks.
Since legalized sports betting launched in Kentucky in September, it has generated $447.8 million in handle across retail and mobile, providing SIS with the opportunity to expand its US offering.
Michele Fischer, Vice President, SIS Content Services, said: “As Kentucky is a basketball state, we are confident that our ebasketball product will provide an elevated experience for the bettors on the bet365 platform. Our offices are located in Louisville, so it is meaningful to be part of the sports betting infrastructure in our home state.”
Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “To grow our esports content across the US has been an aim of ours for some time, and to be able to expand our competitive gaming product into a third US state showcases how we are well-placed to deliver engaging wagering experiences to bettors.”
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