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Paysafe strengthens iGaming market leadership with New York entry

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Expansion into New York sports-betting market builds on broad 2021 U.S. growth, established presence in evolving Canadian market, and recent tech innovation  

Paysafe, a leading specialized payments platform, today announced its expansion into the regulated New York sports-betting market to strengthen its position as the leader in North American iGaming payments and affiliate marketing. Steered by Zak Cutler, Paysafe’s new CEO of North America iGaming, the move builds on the company’s strong 2021 growth across the U.S. and Canada, where its established presence benefited from federal sports-betting regulation, and a major Skrill USA digital wallet upgrade for iGaming.

Through its payment gateway, Paysafe is now processing online deposits and payouts for New York players with mobile sports-betting brands in the new market, which is expected to reach $1bn in annual revenue, according to Macquarie. The software of Income Access, Paysafe’s marketing technology and services provider, is also already powering several brands’ New York-focused affiliate programs.

Last year, Paysafe, which has 20+ years’ experience supporting North American and global gaming operators, established a payments footprint in Arizona, Connecticut, Louisiana, Michigan, Montana, Virginia, and Wyoming, where the company either went live with operators or received licensing.

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Paysafe, which appointed former DraftKings and Jackpocket leader Cutler in Q3 to lead its new North America iGaming division and deliver an ambitious operator-first growth strategy, is now supporting gaming brands with payments and affiliate marketing in a total of 18 states plus Washington, D.C.

Flagship brands FOX Bet, Golden Nugget Online Gaming, and PointsBet expanded their existing payments partnerships with Paysafe into new states in 2021. New partners Fubo Sportsbook, PlayUp, SuperBook Sports, and WynnBET, among other brands, plugged into Paysafe for traditional credit and debit card payments, the Skrill USA digital wallet and paysafecard and Paysafecash eCash solutions.

2021 also saw tech innovation, with a major Skrill USA revamp in Q4 tailoring the digital wallet specifically for iGaming brands and the full spectrum of their customers – from recreational players to VIP sports bettors. Spanning instant funding of player deposits and receiving payouts plus enhanced UX, the first of several planned Paysafe product upgrades has enjoyed strong adoption by operators.

In Canada, Paysafe unveiled a payments partnership with PlayAlberta.ca following the Q4 2020 launch of Alberta’s only regulated online gambling website. This and longstanding processing partnerships with Atlantic Lottery Corporation, BCLC, Loto-Québec, and Ontario Lottery and Gaming (OLG) ensured Paysafe remained the unquestionable leader in Canadian iGaming payments. The company was strongly positioned when federal regulation last June permitted single-event sports betting, especially in the most populated Canadian province of Ontario, whose iGaming market is expected to generate gross revenue of C$1.86bn by 2026, according to Vixio.

Income Access also continued to dominate the U.S. iGaming affiliate marketing space in 2021, with the Paysafe company entering Arizona, Colorado, Connecticut, Michigan, West Virginia, and Virginia. New flagship affiliate program partners included Betfred Sports USA, Virginia Lottery, and WynnBET.

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Cutler said: “Payments and affiliate marketing play essential roles in customer conversion and the growth of iGaming brands and the wider market. We’re proud to have supported the ongoing expansion of the North American online gaming space in 2021 through 2022, with our recent entry into New York – a pivotal market that will hopefully galvanize broader U.S. state and Canadian provincial regulation.”

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Affiliate Industry

Casino Guru shortlisted for GamingTECH CEE Awards 2024 in two prestigious categories

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Casino Guru, the biggest and most up-to-date online casino database and an online gambling authority, has been shortlisted for two esteemed categories at the GamingTECH CEE Awards 2024. The company has been recognized for its exceptional performance and dedication to excellence in the field of online gambling.

Casino Guru is proud to announce its shortlisting for the categories of “Best Affiliate in CEE” and “Best Support for Responsible Gambling”. This acknowledgement highlights the company’s unwavering commitment to providing a safe and responsible gaming environment while delivering outstanding affiliate services in the Central and Eastern European region.

Casino Guru has firmly established itself as a frontrunner in both categories, thanks to its consistent delivery of top-notch services across all facets of the iGaming industry. The company’s dedication to promoting responsible gambling practices has been particularly noteworthy.

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In the category of “Best Support for Responsible Gambling,” Casino Guru’s participation in safer gambling stands as a testament to its innovative approach towards ensuring player safety. The company’s Gamtegrity platform, home to groundbreaking projects like the Global Self-Exclusion System (GSES), the Casino Guru Academy, and the Casino Guru Awards, has set a new standard for responsible gaming initiatives.

Moreover, Casino Guru’s commitment to transparency and integrity in providing comprehensive information about casino operators and brands has earned it a well-deserved place on the shortlist for Best Casino Affiliate. The company’s efforts in this regard have significantly contributed to enhancing the overall player experience in the iGaming industry.

The final voting for the GamingTECH CEE Awards 2024 will take place on March 26th during the prestigious Prague Gaming & TECH Summit. Attendees will have the opportunity to cast their votes, and the winners will be announced and honored at the GamingTECH CEE Awards 2024 Ceremony, which will be held at the exclusive Endorphina Club 777 Networking Party.

The Endorphina Club 777 Networking Party, sponsored and hosted by Endorphina, is scheduled to take place on March 26 at 19:00 at the Theater Royal, Vinohradská 2165, 120 00 Vinohrady. The Awards Ceremony is set to commence around 21:30, promising an evening of celebration and recognition for the industry’s top performers.

Casino Guru extends its gratitude to GamingTECH for the nominations and looks forward to the final results with great anticipation.

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Affiliate Industry

ICE and iGB Affiliate smash all records ahead of next chapter opening in Barcelona

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  • 52,345 unique attendees •100,000+ visitor days • 164 nations represented • ‘Perfect platform’ to grasp opportunities offered by Barcelona

The international gaming industry turned out in huge numbers to mark the last editions of ICE and iGB Affiliate to be held in London with a record 52,345 gaming professionals attending both shows.

New records were set across the board ahead of the January 2025 relocation to Barcelona.  The ICE unique attendance of 45,050 represented a 12% year-on-year increase with iGB Affiliate registering a total of 7,295 unique visitors, an uplift of 27% on the previous highest which was set at the 2023 show.

Visitation figures, which measure the number of person days gaming industry professionals spent at ExCeL London topped 100,000 for the first time in the exhibition’s near nine decade history.

The international appeal of ICE and iGB Affiliate was very much in evidence with representatives travelling to London from 164 nations stretching from the United States to Uruguay, Brazil to Botswana and Spain to Singapore.

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Excluding host country the United Kingdom the nations registering a four figure attendance comprised: Malta (3,364 visitors), United States (1,913), Bulgaria (1,659), Cyprus (1,658), Spain (1,483), Germany (1,235) and Brazil (1,134).

Stuart Hunter, Managing Director, Clarion Gaming said: “February’s historic editions of ICE and iGB Affiliate were what I would describe as ‘I was there’ events. ICE and iGB Affiliate occupied every square millimetre of exhibition and meeting space available at ExCeL London and I am hugely grateful to everyone in the industry for creating an experience which was full of energy, excitement and optimism for the future

“Our exhibitors made a herculean effort to bid farewell to London in style and from all of the feedback received at show and from subsequent emails and conversations the celebratory mood connected with everyone who was present.”

He added: “Each year we commission an extensive and independent programme of research conducted amongst both exhibitors and visitors. That process is currently underway and it needs to run its course for me to share the findings. What I can say is that the headline figures are hugely encouraging. The response rates are unprecedented which shows a community of customers that’s really engaged with the brand.

“In terms of the satisfaction rating ICE is enjoying an approval score of 95 (out of 100) compared to the average for all UK-based business-to-business events of around 50. Whilst that’s really satisfying we are very aware that the bar has been set for Barcelona 2025. The entire team is confident that we can maintain and improve on what London has delivered. Make no mistake these are hugely exciting times for everyone that’s involved with ICE and iGB Affiliate.”

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Portfolio Director Naomi Barton, who led the team responsible for delivering iGB Affiliate described the response to the  show as being ‘phenomenal’.  She confirmed: “The 2024 edition of iGB Affiliate re-wrote the record books with more attendees than at any time in the event’s history. The 7,295 unique visitors was 27% up on 2023 and represented the fourth consecutive year of double digit growth.

“All of the key performance indicators that we apply came out in positive territory with the number of exhibitors and sponsors totalling 250 (+11% year-on-year) occupying a total of 13,647 sqm of space (+16% year-on-year).  We are recording best ever satisfaction ratings and the volume of re-bookings for iGB Affiliate in Barcelona is off the scale.

“I don’t believe an iGB event has ever been in such a healthy position as we all look forward to an even brighter future for our market-leading event brands.”

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Affiliate Industry

Blaze Gaming turns up the heat by joining First Look Games

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Rising star studio gets serious about game promotion by partnering with award-winning marketing platform that directly connects providers and affiliates

First Look Games, the ultimate marketing platform for game studios, has partnered with Blaze Gaming as the up-and-coming provider looks to drive awareness of its titles among affiliates and players.

As a partner of First Look Games, Blaze Gaming gains access to a fully branded library where it can upload information and assets for each of its games. This can then be downloaded by a network of approved affiliates and used to create reviews and previews.

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The First Look Games library is powerful and sophisticated, with providers such as Blaze Gaming able to upload game sheets, logos, images and videos for each title in their portfolio.

The provider can even offer demo links for each of its games, with player verification that is carried out seamlessly by 1account. This means that affiliates in highly regulated markets such as the UK can still offer demo games to their audiences.

Blaze Gaming has complete control over the assets it shares via its library, and when those assets are made available to affiliates. It can even offer a “first look” to certain affiliates up to two weeks before a new game launches.

This allows affiliates to build anticipation of the game ahead of its launch – when it goes live, players can then fire up the reels without delay.

Elliott Resnick of First Look Games, said: “It’s great to see Blaze Gaming engaging with affiliates by using our award-winning platform. First Look Games provides cost-effective game marketing that is proven to work, and Blaze can now take advantage of its unrivalled power and reach.”

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Keith Goddard, CEO at Blaze Gaming, added: “We are excited to leverage First Look Games and its suite of features and tools to directly connect with affiliates and make them aware of the awesome games in our portfolio so that more players can discover Blaze Gaming and our innovative, entertaining slots for the first time.”

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