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BETBY, the innovative sportsbook supplier, has agreed a deal with Hero Gaming that will see the operator roll out BETBY’s complete solution across various key territories worldwide.

Hero Gaming brands Simple Casino and Boom Casino will take on BETBY’s innovative products in key emerging markets Brazil, Japan and India.

The operator group will have access to BETBY’s end-to-end, AI-driven sportsbook solution, with markets on over 900,000 live events a year, as well as the provider’s pioneering Betby.Games range of esports titles, available round the clock.

BETBY’s partnership with Hero Gaming comes off the back of successful agreements with a number of emerging operators and will see the supplier gain significant traction in regulated markets as it looks to continue the rapid global expansion it has achieved since 2018.

Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “We’re delighted to enter this agreement with Hero Gaming, one of the industry’s most exciting operators whose passion for creating great betting experiences is clear to see, and we look forward to rolling out our full solution with them.”

Sam Brown, Hero Gaming’s Chief Commercial Officer, said: “Continuing our impressive growth trajectory is a crucial goal for us in the year ahead, and expanding into sportsbook is one way that we can achieve this.

“The inclusion of BETBY’s esports and virtual titles adds an entirely new dynamic to our portfolio, and we can’t wait to see how our customers react to these products.”