Latest News
Aggregator Groove takes Matrix Studios for a spin to round off a record year
Aggregator and platform Groove are keeping up their record-breaking momentum in 2021, taking their efforts to keep ramping up their ever-expanding content right down to the wire this year-end with the addition of Matrix Studios, who get in the Groove to boost international exposure.
Matrix Studios games are certified for a variety of jurisdictions, including UK, Portugal and MGA; alongside offering excitement to players, Matrix games come packed with bonus features, rich graphics and original ambient sounds as well as music. Matrix Studios sports a healthy selection of titles in its online casino portfolio, ranging from standard slot machines and scratch cards to bingo and table games all available in 25 different languages and 260 currencies.
The impressive Matrix Studios games catalogue features a myriad of robust HTML5 titles such as Fruit Bar, Gold Metal Ox, Swan House, Toro Bravo, Knights of Alturia, and seasonal Christmas Fairies, amongst others, while the deal also includes new releases such as Dark Potions, Wild Joker, Bow Wow, Pretty Diamonds and Mummified Mysteries. These popular titles are backed by Matrix Studios’ jackpots that are attracting significant player attention, Matrix Supersweep, Matrix Superpot and Matrix Superpays.
Groove provides a holistic set of solutions for multichannel B2B iGaming covering online and mobile gaming across all devices. The company has rapidly built a powerful operator cluster around its technology and is supported by one of the strongest technical teams in the industry.
GrooveOn, an easy-to-use multifunctional back-office, powers performance. GrooveOn has been developed to create a valuable environment for online casinos: a place where entertainment is customisable, secure and stable.
Groove’s powerful platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.
Groove is the content provider of choice for a cluster of over 70 operators and a host of big industry and has now brought more innovative content to the global market under this new partnership with Matrix Studios.
Valli Fragoso founder at Matrix Studios said: “As one of the new kids on the block, joining the Groove stable is exciting and a big step up for us. Our team produce outstanding titles in a wide variety of categories and game types, all designed to increase player satisfaction and improve loyalty, and we’re delighted that an established global business like Groove recognise our potential to help drive differentiation.”
Yahale Meltzer, COO at GrooveGaming said: “Our content and product-lineup is a big part of keeping the Groove vibe fresh and relevant, so we’re stoked to welcome Matrix Studios onboard, they have a sweet roadmap ahead and we look forward to bringing their repertoire of innovative games, features and jackpots to our operator cluster.”
Latest News
Better Collective North American talent-led media brands surpass 1 billion views and downloads, providing new ways for partners to reach sports fans

An expanded focus on talent-led media and live events complements Better Collective’s broader strategy of diversifying revenue streams, engaging sports fans, and strengthening its position in key growth markets such as North America.
Talent-led media has become a core strategic focus for Better Collective, providing new ways to engage fans and create value for the company’s partners. Through shows hosted by world-class athletes and personalities such as Shaquille O’Neal, Jalen Brunson, Angel Reese, and Jeff Marek, Better Collective is able to reach highly engaged audiences across North America. These trusted voices not only help Better Collective stay relevant with younger sports fans but also offer partners authentic, direct access to these communities. Since the beginning of last year, content from Better Collective’s talent-led media brands have generated over one billion views and downloads and were significant contributors to the company’s global sponsorship revenue of more than 45 mEUR in 2024. Talent-led media has also further strengthened the commercial opportunities for partners and reinforces Better Collective’s position as a leading digital sports media group.
Karl Pugh, Group SVP of Revenue at Better Collective, said: “As a market leader operating at the intersection of sports media and sports betting, Better Collective provides partners with unparalleled global reach and commercial opportunities. Through our brands and their shows, we are not only reaching millions of engaged sports fans, but creating meaningful value for our partners by offering them direct access to these highly relevant audiences. With more than one billion views and downloads from fans across North America since the start of 2024, our brands have proven over time to be in high demand and an essential platform for partner activation. I look forward to continuing to grow these partnerships and unlocking new ways to drive revenue, audience engagement, and long-term business value together.”
All three of Better Collective’s leading North American brands, Playmaker HQ, Action Network and The Nation Network, have increased their audience with the help of talent-led media and live events.
- All five of Playmaker HQ’s shows have crossed 2 million total followers on social media, total over 15 million hours of consumed content on YouTube, and average 75 million monthly views across all accounts. The shows have gone viral several times, such as when Unapologetically Angel was named one of Spotify’s best new podcasts of 2024.
- Action Network’s content from leading betting experts has spurred growth as well, evident from its 600k+ hours of consumed content from fans this year. Additionally, the brand’s podcasts totalled 6 million downloads during the last NFL season, and will total 8 million total downloads in 2025.
- Within Canada, Better Collective has also experienced growth among its users thanks to The Nation Network (TNN), which has firmly entrenched itself as the leading destination for premier, digital sports coverage. Across its content this past year, TNN saw 71 million total streams, 5 million total watch hours, and 342 million total impressions on YouTube. These numbers reinforce Better Collective’s belief in Canada as a massive growth opportunity and market with immense potential.
North American brands are providing additional avenues for partner success
These three North American-based brands have each contributed to the company’s rise in the talent-led media space, growth in audience, and value generated for both endemic and non-endemic partners. Across the three brands, leading consumer and sportsbook partners include StockX, Dove Men’s+Care, Tommy John, DraftKings, bet365, Ford, Tim Hortons, Coca-Cola and Budweiser, exemplifying the value Better Collective offers its wide variety of partners in reaching new audiences in modern, engaging ways. These partners are not only getting value out of sponsoring podcast episodes, but also by helping create live activations that form deeper connections and more awareness among fans and potential consumers. Listeners and fans are also highly engaged with each brand’s content, leading to elevated brand exposure, increased content consumption, and higher turnouts at events. Examples of this can be seen with Action Network’s over 75% completion rate of its podcasts – above the average industry standard – as well as Playmaker HQ and TNN’s attendance at their live events, showing not only that fans have an appetite for the content, but that partners will get more exposure through their sponsorships and branded activations.
Live events have given our brands more ways to engage audiences
In addition to the popular podcast shows, Playmaker HQ, Action Network, and The Nation Network are all using their strong brand platforms to host live events. These include meet and greets, live shows, watch parties, and fan experiences that bring audiences closer to their favorite shows and stars. A standout example was last year’s live Roommates Show in Central Park, where thousands of fans gathered to meet Jalen Brunson and Josh Hart, enjoyed the show, and took part in branded experiences and giveaways from partners.
These events not only deepen fan engagement but also offer partners unique opportunities to connect with audiences beyond digital channels. Previous events have been held in major cities during some of the biggest sporting moments of the year, including the Super Bowl, the Stanley Cup Playoffs, the Final Four, and the 4 Nations Face Off. Throughout the rest of the year, our brands will continue to host exciting events for fans and partners alike, including the upcoming NBA Summer League.
The post Better Collective North American talent-led media brands surpass 1 billion views and downloads, providing new ways for partners to reach sports fans appeared first on European Gaming Industry News.
Latest News
iGB L!VE opens in London

The 2025 edition of iGB L!VE opened today (2nd July) at it’s new ExCeL London home. iGaming professionals made full use of ExCeL London’s transport infrastructure with Elizabeth Line and Docklands Light Railway trains full of visitors celebrating the show’s relocation to the Capital.
Organisers are seeking to grow the iGB L!VE attendance and, in the process set another record for the event. The 2024 edition, which was the last to be held in Amsterdam attracted 9,788 unique attendees, surpassing the 7,299 at iGB L!VE 2023 and was nearly double the 5,022 at iGB L!VE 2022. The 2025 edition of iGB L!VE will be the biggest on record, providing attendees with access to over 22,000 sqm of product innovation and inspiration.
Claire Williams OBE, the former leader of the Williams Formula 1 racing team and one of the most prominent and successful women in F1 history provided the iGB L!VE 2025 keynote.
Exploring the best practice parallels which can be drawn between the data-driven worlds of F1 and iGaming, Claire Williams noted: “There are a number of ways that Formula 1 can inspire businesses and provide tangible takeaways for iGaming operators of all sizes, from product innovation to navigating entry into new markets. As well as key requirements such as having a dynamic leadership, a culture of continuous improvement, hiring the very best problem solvers and being the first to embrace technology advances, F1 also demands the organisational agility that’s necessary to nuance strategy in what is an ultra-competitive space. “
Described as the TED of iGaming, iGB L!VE features a mix of highly practical case studies, data presentations and panel discussions on best practices across operators and affiliates. Topics include innovations in in-play betting, how to use IP and branding to protect competitive advantage, integrated marketing and SEO strategies, how to build links when no one wants to talk about gambling, as well as market dives into LatAm, UAE and Italy. The full programme can be viewed at:https://www.igblive.com/event-schedule
The post iGB L!VE opens in London appeared first on European Gaming Industry News.
Latest News
THE BATTLE OF POLYTOPIA ANNOUNCES GLOBAL WORLD CHAMPIONSHIPS WITH $10,000 PRIZE POOL

Midjiwan, the award-winning independent studio behind The Battle of Polytopia has today announced The Polytopia World Championship with a prize pool of $10,000 USD and a live final broadcast from Stockholm.
The Polytopia World Championship is set to launch this fall, uniting players from across the globe in an epic showdown of fast-paced strategic mastery. The tournament will be themed to Battle of the Tribes. Players will choose to compete with one of Polytopia’s 12 in-game tribes; each with a unique regional theme and skillset.
The tournament will begin with open qualifiers, giving everyone a chance to prove themselves. From there, players will advance through tribe-specific playoffs and head-to-head elimination rounds, each match bringing them one step closer to glory.
The top six players will earn a spot in the live finals in Stockholm on December 6: an in-person event streamed online for fans worldwide. In addition to live commentary of the tournament, the fan event will also provide behind-the-scenes content from the Midjiwan team.
The winner will be awarded a prize pool of $10,000; making this tournament the biggest competitive event in The Battle of Polytopia’s nine year history.
Christian Lovstedt, CEO of Midjiwan AB, commented: “This marks a major new step for Polytopia’s competitive scene, featuring a fresh tournament format and enhanced broadcasting that makes it even more exciting for viewers to watch, learn, and get inspired by the world’s top players.“
The matches will be played on the Polytopia Official Space on the Challengermode esports Platform.
The planned dates are:
September:
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Sep 13–14
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Sep 20–21
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Sep 27–28
October:
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Oct 4–5
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Oct 11–12
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Oct 18–19
November:
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Oct 25–26
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Nov 1–2
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Nov 8–9
Nov 22–23
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Faceoff
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Final Qualifier
Dec 6
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World Championship Live Event
The post THE BATTLE OF POLYTOPIA ANNOUNCES GLOBAL WORLD CHAMPIONSHIPS WITH $10,000 PRIZE POOL appeared first on European Gaming Industry News.
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