BK8 were founded in 2014 and primarily operate in the Asian market, but is now targeting expansion into other territories. The company has a lengthy relationship with football, previously working with the likes of John Terry and Robin van Persie.
This new partnership will see the company’s logo become visible on several club assets, including match day perimeter board advertising and on the players’ non-match day training kit.
Town join the likes of La Liga clubs Valencia CF, Athletic Club de Bilbao, Villarreal CF, RCD Mallorca and Elche Club de Fútbol in establishing a partnership with BK8 this season.
Huddersfield Town Chief Executive Mark Devlin commented:
“We have spent a lot of time speaking to BK8 in order to understand their values.
“We’ve come to know the central team at BK8, and how they want to operate as a company. BK8 have made a lot of positive moves in recent months and their work with former England footballer Kelly Smith and her charity bears testimony to their efforts.
“We’re confident that they have acted positively and will continue to contribute to grassroot football. Therefore, we are glad to enter into this partnership with BK8 which potentially could grow in the coming years.”
BK8’s European Managing Director, Michael Gatt, explained:
“We are absolutely delighted to have partner with Huddersfield Town as their Official Global Betting Partner and we are thrilled that they have been able to see the positive changes we have made as brand in recent months to make this possible. In fact we do have plans to work with Huddersfield in some grassroots activation in coming months.”
CEO of Outlast Sports, Salauddin Sinnakandu, who brokered the collaboration for BK8, added:
“After the La Liga and Kelly Smith activations we put in place, this deal is very much the next phase of the brand’s strategy to engage in the football market in the UK. Being part of that community, specifically in Europe and Asia, will be the focus in the coming months.”