Canada
Launch Announcement: U.S. Rugby Sevens Major League Brings Back the World’s best teams to Las Vegas to Compete for Record $1M Prize
The Rugby Football League (RFL), a newly formed US company, has launched the first ever U.S. Rugby Sevens Major League, which will see the world’s best international male players battle it out against the best US players for record breaking prize money.
With a kick off, October 2022 in Las Vegas, the RFL aspires to create a truly new fan experience combining the energy of Rugby Sevens events with the excitement of the Kentucky Derby experience by using live gaming to engage fans – #racetrackrugby. The inaugural RFL event will feature the top 12 international teams pitted against 4 US Team Franchises to win their share of the $1,000,000 prize money. From 2023, the RFL will expand to up to 17 tournaments in major US cities and will feature up to 16 US Team Franchises playing with top international teams.
The RFL is sanctioned and supported by USA Rugby and USA Rugby CEO, Ross Young said: “We are excited to announce this sanctioning agreement with RFL and their plans to expand the rugby sevens landscape in the US. The inaugural event in October 2022 is one for all rugby and general sports fans to look forward to as we welcome more first-class international rugby with a focus on US qualified athletes and competition.”
The RFL will break new ground for US Major Leagues by offering fans the unique opportunity to own a share of the RFL when buying a ticket for the Las Vegas Sevens 2022 via an Online Public Offer (OPO). The OPO also provides a unique 100% return on investment opportunity for investors who decide to resell their ticket via the RFL ticket office. It will start in January 2022 and will be hosted on the innovative crowd funding platform wefunder.
The RFL has assembled a team of expert professionals lead by former World Rugby Competition General Manager Philippe Bourdarias (RFL CEO) who commented: “The RFL is an amazing development for the game of Rugby in the US. There is a huge appetite for Rugby Sevens events in the US, as shown by the record breaking RWC Sevens 2018 in San Francisco and the success of the Las Vegas Sevens over the years. We feel that there is a huge growth opportunity for the RFL and Franchises with an innovative model whereby the League centralises all expenses and rights, leaving the fun side of the League (managing the teams) to the Franchisees.”
Philippe is supported by former Las Vegas Sevens organizer Rob Cornelius (COO) and former European Rugby Cup (Heineken Cup), Paddy Power and Racing Post executive Eugene Delaney (Gaming and Commercial adviser), to build and deliver this ambitious project. Backed by a US-based financial consortium, the League will be a game changing breakthrough for the development of the game in the US.
RFL COO, Rob Cornelius said: “Having led the development of the Las Vegas Sevens until 2019, it is truly exciting to see the best of international Rugby Sevens teams coming back to Las Vegas. There is huge support from key stakeholders who supported the Las Vegas Sevens in the past such as our Rhino Rugby the Official Ball and Equipment of the RFL and from the local community. From my experience, there is a huge opportunity to replicate the Las Vegas success to other major cities and I look forward to developing the League over the next few years.”
RFL Gaming and Commercial Advisor, Eugene Delaney states, “The RFL delivers a truly innovative concept with fan engagement front and foremost. We want to provide a new and unique experience for fans at the stadium and at home by working with Sportsbooks to create dynamic betting offering, something not available in any of the other US Sports leagues. Our Race Track Rugby concept will enable us to leverage the fast-growing live betting market, providing Sportsbooks with a fantastic opportunity for customer acquisition and engagement. Given our unique positioning, we are already in partnership talks with US and European operators.”
Boxes
Hacksaw Gaming and DraftKings Score Again in Ontario
2023 saw Hacksaw Gaming go live in West Virginia and New Jersey and now we have made our long-awaited entry in Ontario, Canada. Securing this trio has hit new heights and hopes for further successes throughout the rest of this year.
DraftKings Casino entered the iGaming market in Ontario in May of 2022 and partnered with Hacksaw Gaming in the back end of the same year. As Ontario’s regulated iGaming market only went live in April of 2022, the pair have given an outstanding performance with effective launch strategies and expansive footing in North America.
Apart from gaining an unprecedented reach across regulated markets, the mobile-friendly format of Hacksaw Gaming games can be visited on phone or tablet via the DraftKings Casino app. Boasting an impressive online casino’s selection of over 300 games, DraftKings now welcomes Hacksaw Gaming favourites such as Chaos Crew, Mines, Omnom and Boxes.
“The benchmarks we have set as a partnership are remarkable and we are ready to take on more challenges continuing into 2024,” the Chief Executive Officer for Hacksaw Gaming, Marcus Cordes, said.
BetVictor
Exploring Canada’s video Game Market: Survey Insights
Technology has become a great source of entertainment to many. Video games particularly have garnered interest from all demographics. In Canada, the gaming industry has experienced significant growth, fuelled by increased accessibility to gaming platforms and the growth of online gaming communities.
Statistics indicate that a large percentage of Canadians are engaged in gaming activities, whether it be playing console or PC games, mobile games, or online multiplayer games. The popularity of video games extends beyond leisure pastimes, with many Canadians participating in gaming competitions, attending gaming conventions, and consuming gaming-related content on platforms like Twitch and YouTube.
The number of video game users in Canada reflects how broad the sector is, from mobile games to digital video games, download games and live streaming. In 2024, the gaming sector will see millions of users in each of these categories. Statista projects 13.38 million users for digital video games and 7.35 million users for online games respectively. It estimates that revenue in the Canadian video game market is expected to reach US$3,925.00m in 2024, so it is no surprise to observe the increasing popularity of the sector.
Well-known online casino provider BetVictor has compiled some key points from major surveys detailing the video game market to give further insight into its makeup and potential. The gaming culture in Canada is growing, which means the type of games and genres will grow along with the sector. Statista recently conducted a survey of 1 576 respondents aged 18 – 64 who are avid video game players, with telling results. In December 2023, a survey about preferred video game genres in Canada revealed the top four genres as being Action, Action – adventure, Adventure and casual games accounting for 31% of respondents’ preferences.
David Winter, Marketing Manager at BetVictor notes that “We’ve seen a steady increase in the popularity of action-themed and adventure-themed slots and many providers are exploring how to expand further into this market.”
The popularity of Action games such as platform and fighting games can be attributed to various factors, such as: social interaction, accessibility and inclusivity, social appeal, and cultural influence. With such a diverse audience, all these factors are crucial to understand the appeal of Action games.
In the digital age, gaming has transcended mere entertainment to become a cornerstone of culture, and nowhere is this more evident than in Canada. From coast to coast, a diverse community of gamers is thriving, reflecting the country’s inclusive spirit and passion for technology. Whether it’s the casual gamer enjoying a quick session on their smartphone or the dedicated enthusiast meticulously building a custom gaming PC, Canada offers a welcome haven for all kinds of gamers.
Diving deeper into the Statista results, Strategy games accounted for 29%. This shows us that players have a strong interest in tactical and decision-making games. While role-playing (RPG) and sports games garnered 22% each, simulation and shooters trailed slightly behind at 21% and 20% respectively.
MMO (massively multiplayer online games), as well as MMORPGs (massively multiplayer online role-playing games) and MOBA (multi online battle arenas) came in at 13% and 8% respectively, representing a significant but niche following. With such a diverse array of preferences, the survey underscores the multifaceted nature of interests among Canadian gamers. It highlights the need for game developers to cater for a wide range of genres and gameplaying styles in the Canadian market.
From action shooter games to role-playing adventures, the industry has something for every gaming enthusiast in the Canadian market. Overall, the popularity of video games in Canada reflects a growing cultural phenomenon, where gaming has become a mainstream form of entertainment and a significant aspect of modern-day leisure activities.
Statistics anticipate a compound annual growth rate (CAGR) of 7.10% for 2022-2027, resulting in a projected market volume of US$24.52bn by 2027. Canada’s online gaming market is experiencing a surge in popularity, with a surging number of Canadian players engaging in immersive virtual reality experiences.
Canada
iGaming Ontario Seeks Proposals for a Centralized Self-exclusion Solution Until April 24, 2024
iGaming Ontario (iGO) is currently seeking proposals for Ontario’s centralized self-exclusion solution for igaming from now until April 24.
Partnering with iGO on this multi-year project offers a unique and exciting opportunity for forward-thinking and innovative organizations prepared to make a lasting positive impact on the igaming landscape in Ontario. Interested organizations can visit iGaming Ontario’s dedicated procurement page on MERX to review all NRFP details and prepare their submissions for this high-profile initiative.
The successful bidder will develop a system that:
- Integrates seamlessly with all Ontario igaming operators’ systems, including Ontario Lottery and Gaming Corporation (OLG)’s igaming site.
- Provides anyone 19+ with easy access to create and manage their self-exclusion profile.
- Implements Know Your Customer (KYC) identity verification, registration, renewal, and reinstatement processes that are intuitive, simple, and offer supporting information.
How to Participate in the Bidding Process?
The Centralized Self-Exclusion (CSE) Solution, along with other iGO current and past bid opportunities, can be found on iGO’s MERX page.
Have a question?
Use the question and answer tool provided on iGO’s MERX page to submit any questions you might have. Please note that iGaming Ontario will only entertain questions about open bidding opportunities in accordance with government directives.
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