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SOFTSWISS Shares Customer Satisfaction Survey Results

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SOFTSWISS conducted a large-scale survey in which it assessed customer satisfaction. The survey was conducted by the marketing research leader Kantar Ukraine on behalf of SOFTSWISS. The results show that one of SOFTSWISS’ key differentiators is top-level customer service, which distinguishes the company on the market among competitors.

The survey was conducted from August until September 2021. Its main objectives were to discover which key features and product characteristics are of crucial importance to clients, understand their expectations and measure their satisfaction with SOFTSWISS and its competitors’ products and services.

Among the most important characteristics when choosing a company to cooperate with, respondents pointed out (on a scale of 1-10, where 1 is least important and 10 is most important): 

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  • Prompt response and quick problem resolution (9.2)
  • Help in making money (8.9)
  • Simple and quick communication with managers (8.8)
  • Top-level service (8.8)
  • Opportunity to run a successful and profitable business (8.7)

All these characteristics are in line with SOFTSWISS brand positioning to be a reliable supplier of iGaming solutions and to offer clients not only expertise and innovation but also top-level customer service.

Among the least important characteristics when choosing a partner, respondents mentioned: “the development of the entertainment and gambling industry” (7.6), the “leading iGaming provider” status (7.4) and the opportunity to get “a positive effect on their image from cooperation” (6.8). 

Based on the survey, customers still rely on feedback received via ‘word of mouth’ when making the decision to partner with SOFTSWISS. However, social media, blogs and newsletters are gaining ground among the top sources of information from which clients discover software suppliers and their advantages and disadvantages. 

​​Among competitors, SOFTSWISS leads the way on the following characteristics: 

  • SOFTSWISS is considered a long-term partner
  • The company ensures easy and fast communication via account managers
  • SOFTSWISS shares information related to iGaming with clients
  • Provides the opportunity to run a successful and profitable business
  • Offers services and products that meet client needs
  • SOFTSWISS employees demonstrate a high level of professionalism and expertise during communication

Statistically, our competitors are significantly inferior to SOFTSWISS based on the following characteristics: “opportunity to conduct profitable business”, “high professionalism and expertise” and “maximum involvement of the company representative in solving client problems”.

Among the features most valued by customers when choosing an online casino platform in the top 5 are:

  • Support for various payment systems (9.4)
  • Financial reporting (9.0)
  • Bonus settings flexibility (8.8)
  • Payment systems management (8.7)
  • Variety of gaming providers (8.6)

Compared to competitors, the SOFTSWISS Online Casino Platform wins by offering more gaming content studios, in-depth financial reporting and gaming licences. In addition, the company was highly rated in terms of customer service. On average, this score is 1.3 points higher than competitors received. This is further supported by the awards SOFTSWISS received this year in the nominations for Best Customer Service Company of the Year at the International Gaming Awards (IGA) and Best Customer Service of the Year at the Starlet Awards.

Summing up, the main reasons for choosing SOFTSWISS were smooth communication and support from account managers, a wide range of complementary products and services, as well as short response times to client enquiries and the inclusion of a gaming licence. Also among the SOFTSWISS advantages cited by survey results is the support for cryptocurrencies and a broad geographical market coverage. 

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“The secret to the success of any business or brand is understanding the needs and insights of its target audience. While planning this research, our primary objective was to find out the most relevant characteristics of products and services that influence client choice and loyalty. We also wanted to assess growth and improvement opportunities for SOFTSWISS. We are, surely, pleased with the results and the valuable insights gained. It is encouraging to see that our positioning is in line with the needs and expectations of our clients. But what’s even more important is that the survey results confirmed the high marks we have received in nominations at recent awards,” said Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.

 

About SOFTSWISS 

The SOFTSWISS Online Casino Platform is a comprehensive platform for managing games, players, payments, bonuses, website content and reporting. Available as a White Label, Turnkey and Crypto Solution.

SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, and Sportsbook Platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution. The company has since been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

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The MeridianBet – Golden Matrix Transaction Secures Approval at GMGI Shareholder Assembly

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The MeridianBet Group, Southeast Europe’s leading Business-to-Consumer (B2C) sports betting and gaming group, operating in multiple markets across Europe, Africa and Latin America, announced that the shareholders of Golden Matrix Group (GMG), a developer, licensor and global operator of online gaming and eCommerce platforms, systems and gaming content, have voted to approve the acquisition of MeridianBet.

Commenting on the merger Zoran Milosevic, Chief Executive Officer of MeridianBet Group, said: “Today marks a major milestone for MeridianBet and I am thrilled that the shareholders of Golden Matrix have overwhelmingly voted in favor of the acquisition of MeridianBet. By joining forces, we are not only expanding our reach but enhancing our ability to provide customers with a diverse and comprehensive offering whilst creating a leading global betting group. I look forward to announcing the completion of the deal in due course.”

The post The MeridianBet – Golden Matrix Transaction Secures Approval at GMGI Shareholder Assembly appeared first on European Gaming Industry News.

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BMM INNOVATION GROUP TO EXHIBIT AT THE INDIAN GAMING TRADESHOW (IGA) APRIL 10-11 AT THE ANAHEIM CONVENTION CENTER, DEMONSTRATING COMMITMENT TO TRIBAL PARTNERSHIPS, INDUSTRY ADVANCEMENT

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The BMM Innovation Group will exhibit in Booth No. 628

BMM Innovation Group (“BIG” or the Company), a technology conglomerate providing world-class services and cutting-edge solutions to the global gaming industry, today announced that the Company and its representatives are exhibiting, attending, and speaking at the Indian Gaming Association (IGA) Tradeshow April 10-11 at the Anaheim Convention Center in Anaheim, California. BIG, which includes BMM Testlabs, BIG Cyber, and RG24seven Virtual Training, will exhibit in Booth No. 628.

BMM Innovation Group Chief Marketing Officer Laura Olson-Reyes said, “The IGA event serves as a cornerstone in our ongoing commitment to strengthening partnerships with Tribal stakeholders, understanding their evolving needs, and collectively driving innovation and progress in the industry. We are excited to engage in insightful discussions, share our expertise, and showcase our latest services that empower and protect Tribal enterprises.

Experts and thought leaders from BMM Testlabs, BIG Cyber, and RG24seven Virtual Training will be on hand at the booth to discuss the Companyߣs testing, certification, cybersecurity, and training solutions for land-based and digital Tribal markets.

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In a show of support for Tribal gaming, the BIG Group will be presenting a scholarship to the Tribal Gaming Protection Networkߣs NextGen initiative during the show. This initiative brings together a talented group of emerging leaders and young professionals in the Tribal gaming industry.

Olson-Reyes said, Éc;We are proud to have served Tribal gaming and supported its communities for more than 23 years, and we are honored to contribute to the Tribal Gaming Protection Network and its focus on creating a nurturing environment for young professionals to collaborate, learn, and lead in the Tribal gaming sector.

BIGߣs thought leaders will speak on several panels during the IGA conference:

  • 3 p.m. Monday, April 8 Room 204B: Amit Sharma, Chief Executive Officer of BIG Cyber, will present on Data Security and Privacy in AI-Enabled Casinos
  • 10 a.m. Tuesday, April 9 Room 203B: Sharma will speak on a panel on Tribal Gaming Security Standards ߝ why they matter and a possible roadmap to building a dedicated Tribal security gold standard
  • 3 p.m. Tuesday, April 9 Room 204A: Wendy Anderson, Chief Executive Officer of RG24seven Virtual Training, will speak on a panel focused on The Staffing Challenge: Innovative Approaches to Casino Workforce Management

Visit xpressreg.net to register for free entrance to the IGA trade show exhibits, courtesy of BMM.

 

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Casimaru.com Reinforces the Product with the New Free-Play Feature

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In the dynamic world of online casinos, Casimaru.com emerges as a standout player, captivating customers with its innovative approach to the online casino experience. Casimaru.com has recently introduced a game-changing feature to its platform – a free-play slot feature that is set to redefine the way new players enter the online casino world.

Casimaru.com, a leading online casino portal web site that has garnered attention for its exclusive offers, accurate information, and entertaining content. As a hub for both avid casino enthusiasts and beginners, Casimaru.com has become synonymous with a top-tier portal web site, listing numerous online casino sites that cater to players of varying preferences.

Recognizing the evolving demands of the online casino community, Casimaru.com has taken a significant step by introducing a new free-play slot. This strategic move aims to attract a broader audience, providing both novice and experienced players with the opportunity to explore the latest slot games without financial commitment.

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The free-play slot enhances the overall gaming experience, allowing users to familiarize themselves with the diverse array of games available on operators. Players can now engage in risk-free exploration, capturing the characteristics of various games and discovering new favorites.

Moreover, Casimaru.com hosts free tournaments by utilizing the free-play slot feature, further elevating the excitement for players. This innovative approach does not only adds an element of competition but also encourages players to immerse themselves in the online casino world. The free tournament serves as a gateway for players to experience the thrill and enjoyment of online gaming without any financial risk.

The free-play slot feature on Casimaru.com is made possible through collaboration with one of the leading game providers in the industry. This partnership ensures that the feature is not only enticing but also supported by high-quality, engaging content. By joining forces with a renowned game provider, Casimaru.com fortifies its position as a trailblazer in the online casino industry, providing players with the latest and most accurate information, as well as the highest quality gaming experience.

Ultimately, Casimaru.com sublimates the feature into even more effective opportunities for increased player engagement, drawing individuals into the world of online casinos and encouraging them to stick around for a more immersive and enjoyable gaming experience.

The post Casimaru.com Reinforces the Product with the New Free-Play Feature appeared first on European Gaming Industry News.

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