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Mobile InGamePlay brand advertising platform hires former Viacom ad executive

AdInMo, the mobile in-game advertising specialist has further strengthened its operations as part of its plans to scale-up its InGamePlay adtech platform.

Reece Eaton joins as Ad Operations Director to work with AdInMo’s global demand partners including InMobi, Pubmatic and Yahoo! Adtech to help drive monetization of its global mobile games inventory.

Reece brings a wealth of cross-sector and cross-media ad operations experience to the team having spent over 10 years at Viacom’s ad operation team, followed by diverse roles across the digital advertising ecosystem including managing publisher integrations within the SSP at WideOrbit, running ad operations for dynamic creative business Fresh8 as well as establishing UNION Media’s video ad serving network for programmatic and direct campaigns, now known as Showheroes Group.

AdInMo’s InGamePlay platform programmatically serves click-free brand ads that don’t interrupt game flow. This ensures there is no impact of player immersion and creates more authentic brand experiences for advertisers wishing to reach mobile game players.

CEO and Co-Founder Kristan Rivers said: “Reece brings a wealth of buy-side experience to Team AdInMo which will help us rapidly accelerate the onboarding of our supply and demand partners.”

Reece Eaton added: “Games as an advertising channel has exploded in 2021. The in-game advertising space in particular is attractive to media buyers looking to access hard-to-reach audiences in a cost-effective way. I’m delighted to lead AdInMo’s ad operations to evolve our ad serving capabilities as well as help the in-game advertising sector establish standards and drive best practice through participation in industry taskforce initiatives led by IAB and MRC.”