Leading global online betting and gaming brand Betway, has announced a partnership with NHL side Philadelphia Flyers.

As an Official Partner of the Flyers, Betway’s branding will appear on the ice and on the boards during Flyers home games.

Betway will garner widespread coverage from the Flyers strong broadcast and social media reach and huge TV viewership records that were set last year.

Anthony Werkman, CEO of Betway, said: “Continuing the growth of the brand, we’re thrilled to add the Philadelphia Flyers to our burgeoning North American portfolio.

“Through our partnerships with both the Flyers and the 76ers, Betway now has a major presence in the fanatical sporting city of Philadelphia.”The Flyers are one of the most popular teams in the NHL, setting social media and TV viewership records, so this partnership will give us huge exposure to fans throughout Pennsylvania who have access to our products.”

Mike Shane, Chief Business Officer for the Flyers, said: “As an organization, we focus on partnering with innovative, forward-thinking brands who understand not only where the sports industry is right now, but also where it’s going.

“This partnership with Betway is a great match for our organization, and thanks to our league-leading social media platforms and our consistently strong TV ratings, we’re able to provide our partners with incredible exposure and reach.”