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ODDS ON COMPLIANCE ANNOUNCES SPORTS MARKETING EXPERT ASHLEY DABB AS DIRECTOR OF MARKETING & BUSINESS DEVELOPMENT

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Dabb Brings Experience From Senior Roles In Major League Soccer, National Lacrosse League and Pennsylvania Convention Center; Will Combine Odds On Compliance Role With Position as Sports Marketing Professor at Saint Joseph’s University, Philadelphia

Odds On Compliance, the industry-leading technology and consultancy firm specializing in sports betting, iGaming and gambling compliance and regulatory frameworks in the USA and abroad, has announced the appointment of marketing expert Ashley Dabb as Director of Marketing & Business Development with immediate effect. Dabb brings over a decade of  sports marketing experience to Odds On Compliance that includes eight years with MLS team the Philadelphia Union where she was Vice President, Marketing & Communications; three years as the Chief Marketing Officer with the National Lacrosse League; and two years running communications for the Pennsylvania Convention Center. Dabb is currently a Professor of Sports Marketing at Saint Joseph’s University in Philadelphia, Pennsylvania and she will combine her teaching position at Saint Joseph’s University with her role with Odds On Compliance for the foreseeable future.

“I am very pleased to welcome Ashley to Odds On Compliance, bringing extensive experience, knowledge and contacts to Odds On at an exciting time of our development,” announced Eric Frank, CEO and Founder of Odds On Compliance. “Ashley is a well-respected marketing expert who will help Odds On develop our brand messaging and go-to-market promotional strategies, for both our tech arm and the consultancy service. I would like to thank Saint Joseph’s University for giving Ashley the flexibility to add Odds On to her schedule, and am looking forward to working with her and our whole team as we build out our marketing plans in more detail.”

“I am delighted to be joining Odds On Compliance at such a time of critical growth for the business,” added Dabb. “Eric [Frank] and Eric Weiss (Odds On Compliance Vice President, Technical Compliance), are creating the market leading business focused on compliance and regulatory frameworks in the gaming industry, so this is an exciting time to join the Odds On team. I also want to thank Saint Joe’s for allowing me to continue to  bring more real-world and industry experience to the classroom to continue to enrich the students’ learning.”

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Dabb is currently a Visiting Sports Marketing Professor at Saint Joseph’s University where she teaches sports marketing, esports marketing, sports selling and sales to graduate and undergraduate students, and works with industry professionals to place Saint Joseph’s University’s best and brightest as student interns. Prior to joining Saint Joseph’s, Dabb served as the Senior Communications Manager for the Pennsylvania Convention Center, and as the Chief Marketing Officer for the National Lacrosse League (NLL). She joined the NLL after nearly a decade with the Philadelphia Union, Major League Soccer’s 16th franchise, where she served as the Vice President of Marketing and Communications.

A graduate of Saint Joseph’s University (B.S.), Neumann University (M.S.), and Rutgers Law School (J.D.), Dabb has been recognized for her outstanding achievements as a recipient of the Leaders 40 Under 40 Marketing and Communications award in 2017, and in 2018 was named on the Forbes list of Women to Watch.

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Canada

Soft2Bet granted Ontario Certification of Registration and readies for imminent launch

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Ontario Certificate is hugely promising as Soft2Bet continues its regulatory expansion

Soft2Bet, a leading provider of online betting and gaming solutions to regulated operators worldwide, is delighted to announce that it has been granted a Certificate of Registration in Ontario, Canada’s largest province, moving it one step closer to being able to launch its Tooniebet.com iGaming brand.

Obtaining its Certificate of Registration (Nbr: OPIG1280338) from the Alcohol and Gaming Commission of Ontario (AGCO) will enable Soft2Bet to continue its expansion into the world’s largest regulated jurisdictions.

Ontario has been a major success story for regulated online sports betting and casino in North America in the past two years. The province launched its regulations in April 2022 and latest figures for the fourth quarter of 2023 showed that operators recorded a 21% rise in wagers to CA$17.2bn and a 22% increase in gross gaming revenues to CA$658m, the highest ever revenue total in Ontario’s wagering history. Online casino was the main driver of this growth and generated CA$13.7bn of the total stakes and CA$471m in GGR.

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Elisabeth Isaksson, Head of Regulatory Compliance at Soft2Bet, commented: “Being registered with the AGCO in Ontario is testament to the work our compliance and regulatory teams are doing daily to enable our continued expansion in the world’s largest regulated markets. We’re immensely excited about taking our first steps in North America and look forward to licensing and launching in more jurisdictions in the region.”

Chief Business Development Officer Martin Collins added: “This Ontario certification is another significant and important step in our corporate expansion plans. It fits perfectly with our stated aim of growing our regulatory footprint and we very much look forward to continuing forward on this path.”

Soft2Bet is also actively working to obtain a licence in New Jersey and continue its expansion in the Americas. This activity comes after the group obtained B2C licences in Italy, Greece and Romania in 2023.

 

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Hacksaw Gaming and DraftKings Score Again in Ontario

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2023 saw Hacksaw Gaming go live in West Virginia and New Jersey and now we have made our long-awaited entry in Ontario, Canada. Securing this trio has hit new heights and hopes for further successes throughout the rest of this year.

DraftKings Casino entered the iGaming market in Ontario in May of 2022 and partnered with Hacksaw Gaming in the back end of the same year. As Ontario’s regulated iGaming market only went live in April of 2022, the pair have given an outstanding performance with effective launch strategies and expansive footing in North America.

Apart from gaining an unprecedented reach across regulated markets, the mobile-friendly format of Hacksaw Gaming games can be visited on phone or tablet via the DraftKings Casino app. Boasting an impressive online casino’s selection of over 300 games, DraftKings now welcomes Hacksaw Gaming favourites such as Chaos Crew, Mines, Omnom and Boxes.

“The benchmarks we have set as a partnership are remarkable and we are ready to take on more challenges continuing into 2024,” the Chief Executive Officer for Hacksaw Gaming, Marcus Cordes, said.

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Exploring Canada’s video Game Market: Survey Insights

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Technology has become a great source of entertainment to many. Video games particularly have garnered interest from all demographics. In Canada, the gaming industry has experienced significant growth, fuelled by increased accessibility to gaming platforms and the growth of online gaming communities.

Statistics indicate that a large percentage of Canadians are engaged in gaming activities, whether it be playing console or PC games, mobile games, or online multiplayer games. The popularity of video games extends beyond leisure pastimes, with many Canadians participating in gaming competitions, attending gaming conventions, and consuming gaming-related content on platforms like Twitch and YouTube.

The number of video game users in Canada reflects how broad the sector is, from mobile games to digital video games, download games and live streaming. In 2024, the gaming sector will see millions of users in each of these categories. Statista projects 13.38 million users for digital video games and 7.35 million users for online games respectively. It estimates that revenue in the Canadian video game market is expected to reach US$3,925.00m in 2024, so it is no surprise to observe the increasing popularity of the sector.

Well-known online casino provider BetVictor has compiled some key points from major surveys detailing the video game market to give further insight into its makeup and potential. The gaming culture in Canada is growing, which means the type of games and genres will grow along with the sector. Statista recently conducted a survey of 1 576 respondents aged 18 – 64 who are avid video game players, with telling results. ​​In December 2023, a survey about preferred video game genres in Canada revealed the top four genres as being Action, Action – adventure, Adventure and casual games accounting for 31% of respondents’ preferences.

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David Winter, Marketing Manager at BetVictor notes that “We’ve seen a steady increase in the popularity of action-themed and adventure-themed slots and many providers are exploring how to expand further into this market.”

The popularity of Action games such as platform and fighting games can be attributed to various factors, such as: social interaction, accessibility and inclusivity, social appeal, and cultural influence. With such a diverse audience, all these factors are crucial to understand the appeal of Action games.

In the digital age, gaming has transcended mere entertainment to become a cornerstone of culture, and nowhere is this more evident than in Canada. From coast to coast, a diverse community of gamers is thriving, reflecting the country’s inclusive spirit and passion for technology. Whether it’s the casual gamer enjoying a quick session on their smartphone or the dedicated enthusiast meticulously building a custom gaming PC, Canada offers a welcome haven for all kinds of gamers.

Diving deeper into the Statista results, Strategy games accounted for 29%. This shows us that players have a strong interest in tactical and decision-making games. While role-playing (RPG) and sports games garnered 22% each, simulation and shooters trailed slightly behind at 21% and 20% respectively.

MMO (massively multiplayer online games), as well as MMORPGs (massively multiplayer online role-playing games) and MOBA (multi online battle arenas) came in at 13% and 8% respectively, representing a significant but niche following. With such a diverse array of preferences, the survey underscores the multifaceted nature of interests among Canadian gamers. It highlights the need for game developers to cater for a wide range of genres and gameplaying styles in the Canadian market.

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From action shooter games to role-playing adventures, the industry has something for every gaming enthusiast in the Canadian market. Overall, the popularity of video games in Canada reflects a growing cultural phenomenon, where gaming has become a mainstream form of entertainment and a significant aspect of modern-day leisure activities.

Statistics anticipate a compound annual growth rate (CAGR) of 7.10% for 2022-2027, resulting in a projected market volume of US$24.52bn by 2027. Canada’s online gaming market is experiencing a surge in popularity, with a surging number of Canadian players engaging in immersive virtual reality experiences.

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