Caesars Entertainment

Caesars Sportsbook Adds the Mannings to the Empire

Published

2 years ago

November 9, 2021

The First Family of football joins Caesars Sportsbook in a groundbreaking partnership

Caesars Sportsbook today announced the signing of the Mannings in a historic first-of-its-kind partnership between a sports betting company and an iconic sports family. Part of Caesars Entertainment, Inc., Caesars Sportsbook welcomes Archie, Peyton, Eli, and Cooper Manning to join the empire as Caesars Sportsbook expands across the country.

Beginning today, the Mannings will be featured in advertising, in addition to making live event and commercial appearances.

“This isn’t the typical partnership between a sports betting company and major talent,” said Chris Holdren, Co-President of Caesars Digital. “We’re welcoming the most acclaimed family in football history to be integrated holistically into the Caesars family. Archie, Peyton, Eli, and Cooper are extraordinary people who are champions of their communities and we’re honored to partner with such a prestigious group of individuals.”

Caesars Sportsbook will incorporate the Mannings into a wide array of fan engagement opportunities made possible for sports bettors utilizing the industry-leading loyalty program, Caesars Rewards. Now, not only will bettors earn Tier Credits and Reward Credits with every wager, but members will have the chance to interact directly with the Mannings in various ways through upcoming activations.

In addition to lending their creativity and expertise as advisers, the Mannings will serve as prominent ambassadors for Caesars’ focus on responsible gaming. Drawing a parallel to the importance of staying in control – like they did on the football field every Sunday – the Mannings will highlight the resources that Caesars Sportsbook provides bettors to stay in control of their gaming. The Caesars Sportsbook app features responsible gaming tools as part of its offering, including self-imposed time limits, deposit limits, and spending limits.

The Mannings are the most accomplished family in pro football history. For 35 of the NFL’s 102 seasons, there was a Manning family member starting at quarterback in the league. During their illustrious NFL careers, Archie, Peyton, and Eli combined for 48 seasons, 653 games, four Super Bowl championships, 20 Pro Bowls, 152,874 passing yards and 1,030 passing touchdowns. Even after retiring 37 years ago, Archie is the second-leading passer in New Orleans Saints history. Peyton, who starred in Indianapolis and Denver, was named NFL Most Valuable Player five times, two more than any other player in league history. Eli owns almost every passing record from his time in New York and is one of five players to be named Super Bowl MVP multiple times.

In addition to their on-field excellence, the Mannings are no stranger to off-the-field achievements. Peyton and Eli are the only brothers to win the Walter Payton NFL Man of the Year Award, the league’s most prestigious honor, which recognizes a player for his excellence on and off the field. Caesars is also committed to supporting the Mannings’ many charitable initiatives.

Alongside their national efforts, the Mannings have a storied history in New Orleans dating back to Archie’s 10-year stint as starting quarterback for the New Orleans Saints and the brothers’ prestigious high school football careers. The family is lauded in the city as national ambassadors and praised locally for their charitable and civic involvement. This landmark partnership builds upon the already established relationship between Caesars and the Mannings as the company operates the Mannings Sports Bar & Grill out of Harrah’s New Orleans.

“We’re excited to partner with the team at Caesars Sportsbook,” said Peyton Manning. “We’re looking forward to interacting with their customers who love sports and love football, and we know Caesars has a lot of fun initiatives planned. They place a strong emphasis on community impact, and we appreciate their support of causes that are important to us.”

Caesars Sportsbook is currently live in 20 states and jurisdictions—14 of which are mobile—and operates the largest number of retail sportsbooks across the country. The mobile app offers expansive wagering options, including live in-game betting, as well as safe and easy ways to deposit and withdraw funds. Caesars Sportsbook has partnerships with the NFL, NBA, NHL, MLB, and several individual teams, while being the exclusive odds provider for ESPN and CBS Sports.

2024 Casino Player Trends Report

Non-Gaming Offerings Crucial for Casinos to Attract Emerging Demographics, Build Loyalty: LaneTerralever Study

Published

2 months ago

February 13, 2024

GamingAmericas.com

Data from study reveals 83.9% of Millennials and 80.5% of Gen Z weigh factors such as restaurants/bars, live entertainment and hotel amenities when choosing a casino to visit

LaneTerralever, a full-service marketing and customer experience agency with a division focused on casino, hospitality and entertainment destination brands, today released its new study, 2024 Casino Player Trends Report: How Non-Gaming Activities Are Transforming Casinos. The study, conducted in partnership with Anthony F Lucas, professor at UNLV’s College of Hospitality, measured the opinions of respondents aged 21 to 75 on various non-gaming offerings of both local and destination casinos and how they impact their loyalty to the properties they choose.

Non-Gaming Most Vital to Millennials/Gen Z and Still Important to Boomers/Gen X

Notably, 83.9% of Millennials and 80.5% of Gen Z indicated non-gaming activities such as restaurants and bars, live entertainment, hotel amenities, etc significantly impacted their decision-making process when choosing a local casino. While still significant, those numbers were smaller for older demographics including 65.3% of Boomers and 76.1% of Gen X reporting non-gaming offerings had a significant impact.

All Generations Budgeting Time and Money for Non-Gaming

Across all generations, it was found that ~20% of their time is spent doing something other than playing with non-gaming activities, something they specifically budgeted for – Millennials lead that group at 68%. Restaurants/bars were the top non-gaming activity mentioned for local casinos at 40.9%, followed by live entertainment at 23.2% and hotel amenities at 16%.

Visiting with Groups has Become Increasingly Important

The ‘group visit’ to casinos is seen as increasingly important, especially among younger market segments, with 80% of people visiting local casinos in groups and 87% of destination casino visitors doing the same. Notably, 70% of casino-goers say non-gaming offerings are more important when they visit with family and friends.

“Our study underscores the prevalence of the experience economy and how important it is for casino operators to continue to hone and expand their experiential and entertainment-focused offerings, particularly to attract the attention of younger generations and maintain long-term loyalty of all players,” the Marketing Vice-President for LaneTerralever, Nick Dan-Bergman, said.

Additional Noteworthy Findings:

Affluent Players are a Unique Segment, Value Non-Gaming Activities

Affluent visitors will likely spend 50% of their time on non-gaming activities during a single trip to a destination casino, meaning they prioritize non-gaming offerings more than the average player. They consider live entertainment most important with 27.2% of affluent players ranking it as their top non-gaming offering compared to 20% of non-affluent.

Hard Rock Leading Competition Among Non-Gaming Offerings

When asked which destination casino brand has the best non-gaming offerings, 21.1% chose Hard Rock Hotel & Casino. MGM Resorts International, at 20.1%, was a close second, followed by Caesars Entertainment at 13.8%.

Non-gaming and Customer Experience Offer Opportunity to Build Deeper Relationship with Players

When it comes to fostering loyalty among players, non-gaming offerings once again ranked prominently among younger demographics with 69.3% of Millennials and 65.7% of Gen Z saying non-gaming features have at least some impact on their loyalty to local casinos. In comparison, just 56.9% of Boomers and 61.3% of Gen X scored this as important. In addition, customer experience was identified as a top way to build loyalty with 89% of casino-goers saying good customer experience can lead them to choose a smaller casino over a larger brand.

Opportunities to Entice Online Bettors to Visit In-Person

Gauging the prevalence of online versus in-person wagering within the context of age groups, 73% of Gen Z and Millennials indicated they’ve placed a bet online. When the topic turned to in-person wagers, the responses effectively flipped, with 79% of Boomers stating they’ve placed a bet at a brick-and-mortar establishment; a significantly higher proportion than Gen Z and Millennials

Webinar Presenting Key Research Findings

The authors of the research are hosting a webinar in partnership with Tribal Gaming and Hospitality Magazine on Tuesday, February 13 at 10am PST. They’ll present the highlights of their findings and host a panel discussion; register to attend here.

To download the full 2024 Casino Player Trends Report, visit LaneTerralever .com.

Baltimore

Lucky Player Wins Big at Horseshoe Casino Baltimore

Published

5 months ago

November 22, 2023

GamingAmericas.com

lucky-player-wins-big-at-horseshoe-casino-baltimore

On Monday, November 6, a Caesars Rewards member at Horseshoe Casino Baltimore hit a $146,328.18 Mega Jackpot continuing the winning streak at the casino over the last several months. The table games dealer dealt the player two 7s of diamonds with another of diamonds already up, making the guest a big winner. This is the fifth progressive jackpot to hit at Horseshoe Casino Baltimore this year.

“Horseshoe Casino Baltimore has quickly become the casino in the region to win large table games progressive jackpots,” the General Manager for Horseshoe Casino Baltimore, Randy Conroy, said. “Five $100,000 and above jackpots have been won in the past 60 days with the largest being over $1 million Ultimate Texas Hold ‘Em Royal Flush, all won with only $5 wagers. Congrats to all big winners at the ‘Shoe’.”

To be eligible for the Mega Jackpot, guests must try their luck on a progressive game including Four Card Poker, Ultimate Texas Hold’em, Mississippi Stud Poker and Blazing 7’s Progressive located on level two of Horseshoe Casino Baltimore’s casino floor. For more information on Caesars Entertainment’s Horseshoe Casino Baltimore, visit Caesars .com/Horseshoe-Baltimore.

Caesars Entertainment

Caesars Sportsbook Launches in Maine on Mobile and Desktop

Published

5 months ago

November 8, 2023

GamingAmericas.com

caesars-sportsbook-launches-in-maine-on-mobile-and-desktop

Sports wagering is live in Maine, and Caesars Entertainment Inc. announced that its flagship sports wagering platform, Caesars Sportsbook, is accepting sports wagers on mobile and desktop in the Pine Tree State. Caesars Sportsbook launches through Caesars’ historic partnership with three of the Wabanaki Nations: the Houlton Band of Maliseet Indians, the Mi’kmaq Nation and the Penobscot Nation, furthering Caesars Entertainment’s longtime commitment to supporting Indian gaming.

“Maine sports fans deserve an elevated sports wagering experience that matches the pedigree of sports fandom in New England. The launch of Caesars Sportsbook delivers on that pedigree with a platform built for the modern sports fan 21 and older with exciting ways to wager responsibly on the sports they love. We’d like to thank Gov. Janet Mills and the Maine Legislature for making this launch possible, as well as the Maine Gambling Control Unit for all they have done throughout this process,” Eric Hession, President of Caesars Digital, said.

“Penobscot Nation is excited to partner with Caesars Sportsbook, the Mi’kmaq Nation and the Houlton Band of Maliseet Indians to bring online sports betting to Maine. We chose to partner with Caesars over other companies because of Caesars’ decades-long history of working with Tribal Nations throughout the country, their commitment to Tribal sovereignty and their understanding of our State’s deep history with horse racing. When consumers use the Caesars Sportsbook app they can do so knowing that they are supporting the vast majority of the Wabanaki Nations and a company that operates with respect and a commitment to Tribal Nations and a deep understanding of Mainers,” said Chief Kirk Francis of the Penobscot Nation.

“The Mi’kmaq Nation is proud to launch mobile sports wagering in Maine jointly with the Penobscot Nation, the Houlton Band of Maliseet Indians and Caesars Sportsbook. We appreciate the work of the Maine State Legislature, the Governor, and the Maine Gambling Control Unit to bring sports betting to the State in a way that promotes gaming integrity and offers a vitally needed economic opportunity to each of the Wabanaki Nations. The Mi’kmaq Nation is committed to working with its Tribal Nation partners, Caesars Sportsbook and State officials to offer a robust and well-regulated sports betting industry in Maine for the benefit of the Wabanaki Nations, the State, and the public,” said Chief Edward J. Peter-Paul of the Mi’kmaq Nation.

“The Houlton Band of Maliseet Indians is thrilled to offer the first legal online sports wagering in Maine in partnership with the Penobscot Nation, the Mi’kmaq Nation, and Caesars Sportsbook. Our three Wabanaki Nations searched long and hard for a partner who shares Maine values. We found that partner in Caesars Sportsbook. Caesars is committed to helping make all our tribal and non-tribal communities stronger and safer. The revenues from sports wagering will be used by our tribal governments and the State to support law enforcement, health care, housing, and education throughout Maine. Working together, we are stronger,” said Chief Clarissa Sabattis of the Houlton Band of Maliseet Indians.

Sports fans can download the Caesars Sportsbook app on iOS and Android or visit caesars.com/sportsbook on desktop for a sports wagering experience that delivers premium rewards via the industry-leading customer loyalty program, Caesars Rewards. Every wager placed with Caesars Sportsbook earns Tier Credits that contribute to status and Reward Credits redeemable for unique Caesars Rewards experiences like discounted getaways at various Caesars destinations across North America – including at destinations in the heart of the Las Vegas Strip – extraordinary culinary and entertainment experiences, as well as bonus cash in the app and unique sports experiences.

Caesars Sportsbook puts the sports fan at the center of the experience with versatile wagering experience, including livestreaming marquee sporting events and lightning-fast in-app scoreboards to quicker payouts, expanded in-play betting options, and user-friendly features.