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Automated content specialist NowBetNow has gone live with delivery of automated, personalised and multi-lingual betting prompts for state-owned Azerbaijan-based operator eTopaz. Offers, combos and other betting suggestions are now being delivered to eTopaz customers throughout Azerbaijan – in English, Russian, Azerbaijani and Turkish languages simultaneously.

In the first three weeks of October over 4,500 different pieces of priced, dynamic and clickable content were generated, displayed and tracked in the four languages for eTopaz’ mobile app and web.

As well as delivering offers in Azerbaijani bettors’ language of choice, NowBetNow’s translation service accommodates local format nuances and conventions associated with shortening of sports team names, displaying of odds and bet types. NowBetNow also ensures content is produced and surfaced in multiple languages at the optimum time for bet suggestions to be taken up.

Stewart Vassie, Co-founder of NowBetNow, explained:

“eTopaz needed to ensure that its compelling content was available in all major languages used in Azerbaijan– hence the four different languages we provide for them. It’s great to see this new multi-lingual capability is now live across the country for all eTopaz customers.”

Zarifa Mirzeyeva, Senior Manager – Product Strategy at eTopaz, added:

“NowBetNow has given us the ability to build much deeper engagement with a larger number of Azerbaijanis – simply because we are providing timely betting offers in their language of choice.”

NowBetNow already provides multi-lingual, highly personalised and automated content to Come On Group’s 27 sports betting and casino brands based around Europe. It delivers this content in seven different languages simultaneously.