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Six Golden Opportunities for Esports Apparel

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PreScouter, a Chicago-based research intelligence company, has published a new Intelligence Brief that identifies existing opportunities in esports apparel and offers insights from top medical professionals working with esports athletes to understand their currently unmet needs.

The gaming industry is larger than ever, bringing in more revenue than the worldwide box office, music industry, NFL, NBA, MLB, and NHL combined. However, as noted by Genevieve Engleman, Occupational Therapist and coauthor of the report, “Despite the booming viewership and immense influx of capital into the esports industry, these professionals are currently neglected in terms of their overall health and well-being, which is cutting their gaming lifespans tragically short.”

This Intelligence Brief identifies shortfalls in meeting the needs of esports athletes and highlights six golden opportunities for the sportswear, apparel, and tech markets. According to Dr. Daniel Morales, Technical Director of Consumer Packaged Goods (CPG) at PreScouter and lead author, “The integration of functionalized apparel that addresses the health and performance needs of esports athletes is in its nascent stages.”

To facilitate a deeper understanding of the opportunities for functional apparel and to validate hypotheses generated during the research phase, PreScouter interviewed three medical experts who work directly with esports athletes to understand their unique needs. Their insights are presented through graphic analyses and comments that highlight the specific issues that companies should be paying attention to in order to reap the benefits of the potential revenue from producing products for the esports apparel, sportswear and technology markets.

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In addition, the brief profiles what is currently available for these markets as well as how these products are being marketed.

“Companies that make the effort to truly understand and cater to the functional needs of esports athletics, including the coaches, players, and fans, have a huge opportunity to become a megabrand in a burgeoning industry,” says Daniel Morales.

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Bragg Gaming Group

Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer

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Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.

Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.

Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.

In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.

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Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.

“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”

Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”

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Canada

IGT to Launch Cloud-based iLottery Solutions for Atlantic Lottery in Canada

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International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has signed a five-year contract with the Atlantic Lottery Corporation (Atlantic Lottery), to implement high-performing features and exciting new games for players in Atlantic Canada. As part of the agreement, IGT will deploy its advanced cloud-based remote game server (RGS) and at least 16 digital instant games each year. The contract will run through April 2029 and includes five, one-year extension options.

“As the largest digital instant market in Canada, Atlantic Lottery is pleased to partner with IGT and offer our players dynamic digital instant games from IGT’s comprehensive content portfolio. Additionally, the scalability of IGT’s cloud-based RGS will enable us to modify our digital instants library in real time, provide our players with best-in-class experiences and continually enhance our iGaming offer,” Robert LaLonde, iGaming Director at Atlantic Lottery Corporation, said.

“Partnering with the Atlantic Lottery to deliver IGT’s cloud-based RGS and engaging digital instant games is an exciting opportunity for our iLottery business. We look forward to helping the Atlantic Lottery further grow its business and reach new players in the region with our reliable RGS technology and top-performing iLottery games,” said Srini Nedunuri, IGT Senior Vice President, Global iLottery.

IGT’s RGS platform will enable the Atlantic Lottery to access to IGT’s vast portfolio of digital instant games and content, spanning a variety of player-favorite themes, play styles, omnichannel games, popular licensed content, and award-winning progressive jackpot games. The platform provides cross-channel branding across retail and digital, supports a range of jackpot and prize pool configurations, offers various bonusing tools to enhance player engagement, and is designed for optimum performance and scalability.

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bet365

IBIA and PFA Canada join forces to provide sports integrity education to the Canadian Premier League

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CPL first to benefit from CA$300,000 education fund commitment by regulated sports betting operators.

The International Betting Integrity Association (IBIA) and its members bet365, Betway and FanDuel have partnered with the Professional Footballers’ Association Canada (PFA Canada) to design a bespoke two-year sports-integrity education program for players and staff in the Canadian Premier League (CPL).

In 2024, the program – which will start in May – will educate approximately 300 players and staff about the potential threat of sports-betting related match-fixing to the integrity of the Canadian Premier League, their careers, as well as its potential to defraud sports betting operators and customers. The agreement also stipulates a repeat training in 2025 to ensure new players joining the league are also able to protect themselves from criminals and corrupters and report any suspicious activity.

Khalid Ali, CEO of IBIA, said: “IBIA’s members take their role – as responsible regulated betting operators – in protecting the integrity of sporting competition and of betting markets seriously. Alongside balanced, efficient and evidenced-based regulation, protecting soccer players, staff and officials from being targeted by criminals is an essential first step to stamping-out sports-betting related match-fixing and fraud.”

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The program will include a combination of dedicated in-person trainings and online resources for players and staff in the CPL’s eight league teams. The in-person sessions will educate players on the environment in which they are operating, including rules and sanctions, as well as highlighting the scale and accuracy of technology enabled sports integrity monitoring.

Dan Kruk, Executive Director of PFA Canada, said: “IBIA has delivered sports-integrity education to over thirty-five thousand athletes in Europe since 2010, and we’re grateful that they can leverage that know-how to design a bespoke training for CPL players. At PFA Canada we understand that, despite being more resource-intensive, in-person sports integrity education is essential to gain the trust and understanding of busy athletes, and to enable full, frank and open conversations.”

The CPL’s sports-integrity education program has been enabled by a CA$300,000 commitment over three years by IBIA and its member operators bet365, Betway and FanDuel for the Canadian market, from which other sports are also expected to benefit.

“At FanDuel Canada, we recognize the critical role athlete education plays in maintaining sports integrity,” said Dale Hooper, General Manager of FanDuel Canada. “We are thrilled to expand our engagement with IBIA through this new partnership helping to build a curriculum that will help athletes understand their role in protecting sport.”

Joachim Bjerg of Betway stated: “We’re very proud to partner and support IBIA and the Professional Footballers’ Association Canada that will design, create and implement a bespoke course that will further enhance Betway’s global commitment to educating players and staff involved in sport.

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“As a responsible regulated betting operator, we see our role in this sector imperative to safeguarding the integrity of sports and we very much look forward to working with IBIA on this exciting and important initiative.”

Jean-Francois Reymond, IBIA’s Education Ambassador, who will work with the PFA Canada trainers on the May launch, said: “We look forward to working with PFA Canada to further protect the Canadian Premier League from the threat of sports-betting related match-fixing. Protecting the integrity of sport means protecting the integrity of athletes. Most often through a lack of awareness, it is the athletes who are risking their careers and livelihoods. IBIA’s objective is to help build a best-in-class program for all athletes that serves to protect the integrity of Canadian sport and the careers of Canada’s athletes.”

IBIA’s sports-integrity education program is a global offering, alongside IBIA’s not-for-profit model for sharing data on suspicious sporting events with sports regulators and law enforcement, player education can significantly reduce the threat of sports betting related match-fixing. In 2024, IBIA has already trained athletes at the EUBC’s European Boxing Championships in Serbia and is in active discussion with sports governing bodies in Canada and several other jurisdictions to ensure that as many athletes as possible can benefit from sports integrity education. Please contact us if you are interested in learning more.

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