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BLAST PREMIER TEAMS UP WITH STEELSERIES FOR FALL SEASON

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SteelSeries will serve as the Official Mice, Keyboard and Mousepad Partner for the Counter-Strike Fall Season

BLAST Premier today announced  a new partnership with SteelSeries, the worldwide leader in gaming and esports peripherals,  for the Counter-Strike tournament organizer’s Fall Season.

The multi-event deal will see SteelSeries further boost BLAST’s growing global portfolio of partnerships. The Danish gaming peripheral manufacturer will collaborate with BLAST on events and brand activations, and engage with BLAST’s community of Counter-Strike fans. Additionally the brand will showcase their industry-leading keyboards, mice, mousepads, including the award-winning Prime Pro Series line of mice that revolutionized gaming mice technology with the first-ever Optical Magnetic switches in esports.

Throughout the Fall 2021 season, SteelSeries will have a presence at the Fall Showdown (October 12-17) and Final (November 24-28), and activate at BLAST Premier’s eagerly anticipated return to arena events at November’s Fall Final in Copenhagen’s iconic Royal Arena – including a number of fan engagement initiatives, giveaways and a designated space at the venue to activate around.

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Sharing a passion for innovation and esports with BLAST, SteelSeries has been creating firsts in gaming and esports for 20 years. Celebrating its 20th anniversary as the original esports brand in 2021, SteelSeries has built its name and reputation on challenging the status quo, creating innovative products that push boundaries and professional gaming further, and helping to make gaming more competitive and compelling for viewers and players.

BLAST and SteelSeries first teamed up for the BLAST Pro Series Copenhagen in 2019 and followed this up by partnering at last year’s online Dota 2 tournament Bounty Hunt.

Oliver Clarke, Head of Brand Partnerships at BLAST, said: “It’s a hugely exciting time for BLAST Premier with the start of our Fall Season and the imminent return of fans and arena events ahead of November’s Fall Final in Copenhagen. We’re thrilled to welcome back such a reputable global brand like SteelSeries and have some exciting plans lined up for the partnership during this period.”

“As the original esports brand, we seek to inspire through our innovation and creativity, through our products, and with our partners,” said Tony Trubridge, Global Esports Director at SteelSeries. “There are many synergies between BLAST Premier and SteelSeries and the Fall 2021 season marks the perfect opportunity to collaborate.”

BLAST Premier is a worldwide Counter-Strike tournament series that unites all major events, offers opportunities to all regions across the globe and crowns the world champions of CS:GO. Up to 32 teams will take part in the seven BLAST Premier events over the course of 2021 with a combined prize pool of $2,475,000 on the line.

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Apeiron Partners with TALON and United Esports To Bring Web3 Esports to Both East and West Markets

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Apeiron, the first-ever web3 god game, today announced a partnership with Hong Kong-based TALON and LA-based United Esports to host the Apeiron x TALON Nova Tournament.

Apeiron is a dapp x god game x roguelite x battle arena, combining classic with modern gameplay to create a unique entertainment experience. The tournament will feature two conferences, each hosting eight top players from around the world. The goal is to showcase Apeiron’s PvP to the world, with the Eastern Conference (Asia) scheduled for April 4-6 and the Western Conference (Americas) for April 11-13.

The tournament will follow a double-elimination bracket format, with matches being best-of-3 matches and the final matches being best-of-5. Each player will bring 3 decks, each with a different Avatar, and once a deck has won a game, it may not be used again within that set. The total prize pool is $30,000, split equally between the two conferences, with rewards ranging from $750 to $5,000 for the top Apeiron competitors.

Participation is by invitation only, and fans influence the selection by requesting their favorite Key Opinion Leaders (KOLs) to join. The participants include notable members of the Web2 and Web3 gaming space, including:

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Web2

  • (East) League of Legends pro player Tsai “GreenTea” Shang-Ching, Thailand content creator gamtoh and Wild Rift analyst Kitiphat “Cyberclasher” Kanjanapiphat

  • (West) top TeamFightTactics player RobinSongz, content creator and chess Woman Grandmaster Nemo, master of card games Deathsie, the most viewed English Hearthstone streamer Rdu.

Web3

  • (East): GamingGridX founder Yellow Panther, Axie Infinity player 1437, GGChronicles’ raiden, crypto gamers, esushima

  • (West): Content creator orangie, content creator Brycent, US content creator rojan, Twitch streamer ralo, METAT8 Esports founder Elijah Flowers

“We are excited to partner with TALON and United Esports from both the East and West to bring competitive web3 esports to a wider audience seeking strategic and fast-paced gameplay. Apeiron’s unique gaming experience challenges players’ strategic thinking, reflexes, and ability to improvise, offering an exhilarating experience for both streamers and viewers to witness and share the most epic clutch moments and comebacks,” commented Frank Cheng, CEO of Foonie Magus.

“The appetite and opportunity for esports within the Web3 space continues to grow and what we love about Apeiron is that it has a low floor making it easy to come in and play, but a high ceiling for experienced players to grow into their mastery of the game,” said Jazz Tham, Co-Founder of TALON.

The post Apeiron Partners with TALON and United Esports To Bring Web3 Esports to Both East and West Markets appeared first on European Gaming Industry News.

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SIS launches market-leading esports product in Kentucky with bet365

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SIS Content Services, part of the SIS Group (Sports Information Services), the leading global multi-content supplier of 24/7 live betting services, has made its market entry in Kentucky with ebasketball from its esports product suite now live with long-term operator partner bet365.

This launch in the Bluegrass State enhances SIS’ reputation as a leading supplier in the esports betting space, widening the audience that can engage with its competitive gaming content across the US. It follows on from successful launches of its esports products in New Jersey and Colorado.

Developed specifically for betting, SIS’ H2H Global Gaming League hosts over 150,000 events per year. The Competitive Gaming content is produced entirely in-house from SIS’ self-contained gaming studios in Milton Keynes, United Kingdom. It has ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics with unique betting prompts to maximize engagement.

SIS’ short-form, event-based esports product provides a full end-to-end solution with integrity at its core and is proven to deliver superior margins around the clock, adding as much as 10% in value to sportsbooks.

Since legalized sports betting launched in Kentucky in September, it has generated $447.8 million in handle across retail and mobile, providing SIS with the opportunity to expand its US offering.

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Michele Fischer, Vice President, SIS Content Services, said: “As Kentucky is a basketball state, we are confident that our ebasketball product will provide an elevated experience for the bettors on the bet365 platform. Our offices are located in Louisville, so it is meaningful to be part of the sports betting infrastructure in our home state.”

Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “To grow our esports content across the US has been an aim of ours for some time, and to be able to expand our competitive gaming product into a third US state showcases how we are well-placed to deliver engaging wagering experiences to bettors.”

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TEAM VITALITY DOUBLES DOWN FOR TWO COPENHAGEN MAJORS IN COUNTER STRIKE AND ROCKET LEAGUE

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  • From today, Team Vitality gears up for Copenhagen, competing in both the Counter-Strike and Rocket League Majors, highlighting their commitment to ascending as the world’s best esports club.
  • World champion in both games, the French club will defend its titles with its franchise players Mathieu “ZywOo” Herbaut on Counter-Strike 2 and Alexis “zen” Bernier on Rocket League.
  • On site and from its premises in Paris, Team Vitality will carry out immersive experiences and exclusive meeting sessions with its players, in close collaboration with its partners.

 

Team Vitality, the world’s leading esport club, is set to take part in two key events on the esport calendar, both taking place simultaneously in Copenhagen. Firstly, the first Major in the history of Counter-Strike 2 at the Royal Arena. And then, the Major of the Rocket League scene at the KB Hallen Arena. Together, the French trio will attempt to regain their position as leaders on the international scene after winning the 2023 World Championships in Düsseldorf.

TEAM VITALITY’S QUEEN TEAM AIMS TO MAINTAIN ITS REIGN

Team Vitality’s squad enters the first Counter Strike 2 Major, taking place at the Royal Arena in Copenhagen, with the determination to defend their title after reigning supreme at the BLAST.tv Paris Major 2023. With renewed energy, commitment and determination, the new Team Vitality era promises to be explosive. This new Major would be an opportunity for the team to achieve back-to-back Major victories, obtain a new star on their jersey, and maintain its heritage as champion of the scene.

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With star player ZywOo’s contract renewal until 2026, Team Vitality gains renewed energy and commitment, heralding a new era of determination. These renewals reinforce the team’s dedication to finding and nurturing esports talent and support their competitive mission of maintaining their top position in esports. As the team’s cornerstone, ZywOo’s exceptional skills elevate Team Vitality’s competitive edge and inspire the entire organisation in its quest for excellence in esports.

“We will arrive in Copenhagen with a desire to make a good impression. For some players, this will be their first Major. For the players, arriving with the title of world champions, poses a significant challenge as they strive to live up to the expectations of being considered the best in the world. But for the team, it will be an opportunity to put our preparation to the test, evaluate if we have made the right decisions, and show our determination. Our ambition is strong, we are led by the best player in the world – ZywOo – we can only aim for the top spots.” explains Fabien ‘Neo’ Devide, co-founder and President of Team Vitality.

TEAM VITALITY’S ROCKET LEAGUE ROSTER READY TO DEFEND ITS LEADERSHIP

Reigning world champion and record-holders of the first perfect split in the history of the game, Team Vitality’s Rocket League team returns to the forefront to defend its leadership on the international scene from March 28 at the KB Hallen Arena in Copenhagen.

Made up of the crème de la crème of French players with Zen, Radosin and Alpha54, the Team Vitality team is driven by the desire to add even more titles to its list of achievements. The new coach of the roster, the former world champion FairyPeak!, will also be able to prove himself behind the screen by pushing his players to surpass themselves.

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Together, the team hopes to win first place and remain the number 1 team on the French-speaking and international scene.

“RLCS Copenhagen, stands as a new competition where Team Vitality must take its stand and defend its title. This new season has been challenging, particularly in terms of player support. Currently, we find ourselves in a transitional period, where the team is still digesting their status as World Champions. This Major is an important competition, serving as a bridge towards our main objective which is to win the Worlds at the end of the year. In any case, we are going to Copenhagen with the aim to achieve.” recalls Fabien ‘Neo’ Devide, co-founder and President of Team Vitality.

DEFINING THE IMMERSIVE EXPERIENCE FOR ALL FANS, FROM PARIS TO COPENHAGEN

Within the Royal Arena, Team Vitality will have a dedicated booth to welcome its fans and organise meet & greets with the players. This will also be an opportunity to (re)discover the V.Hive club application through a 100% winning digital experience.

To celebrate this historical moment where both of the French Club’s formidable rosters take centre stage, Team Vitality along with its official audio partner, JBL Quantum, has crafted an array of captivating experiences for its fans on the stand including:

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  • Sound is Survival, step into a realm where you must rely on sound alone using the JBL Quantum 910 to navigate a Counter-Strike 2 map engulfed in smoke to defuse a bomb as quickly as possible while blindfolded. The person with the best time will be able to win a headset.
  • Sound of Legends, fans can experience 100% sound-based quiz. They will have to recognise the sounds from the Counter-Strike 2 game as quickly and precisely as possible, with the chance to win a JBL Quantum 910 headset by achieving the highest score.

IN PARIS FROM THE BUZZING V.HIVE

Team Vitality fans who did not have the chance to travel to Copenhagen will also have the opportunity to follow their teams thanks to EVNIA and Crédit Agricole. In Paris, viewing parties will be held at V.Hive from March 21 to 31.

Finally, Team Vitality and its partner Unilever are launching a unique gourmet initiative with Ben & Jerry’s named: Major Delivery. From March 20 to 29, fans can order delicious Ben & Jerry’s ice cream with the code ‘VITALITYMAJOR’ directly from the UberEats app. Team Vitality fans will benefit from a discount and will automatically be entered into a giveaway to have the chance to win a trip to attend the second Rocket League Major.

“It is an exceptional opportunity to have these two esports events at the same time and in the same place. Particularly in a city like Copenhagen where the culture of esports is well established and respected. This is why Team Vitality and its partners have made an effort to curate experiences for our fans who have travelled there, but also for those who remain at home. I am delighted that we were able to bring our partners on board this new adventure, signalling an important step for the club, and an opportunity to cement our leadership in the international scene.” said Nicolas ‘Nico’ Maurer, co-founder CEO of Team Vitality.

 

The post TEAM VITALITY DOUBLES DOWN FOR TWO COPENHAGEN MAJORS IN COUNTER STRIKE AND ROCKET LEAGUE appeared first on European Gaming Industry News.

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