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Habanero expands in Africa with Betway Ghana Deal

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Global supplier celebrates landmark agreement with tier one operator

Premium slots and table games provider Habanero has reinforced its position in Africa through its latest deal with leading operator brand, Betway, which is owned by Super Group.

Under the agreement, Habanero’s collection of high-performing titles such as Wild Trucks, Egyptian Dreams and Hot Hot Fruit will be available to Betway’s Ghana players via the Betway Africa brand.

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Considered one of the continent’s favourite operators, Betway Africa is Betway’s licensed Africa-facing brand, and is live across multiple regulated African markets including Kenya, Uganda and South Africa.

Billed as a significant milestone for Habanero in its regional expansion, the Ghanaian gaming market is second to only Nigeria in West Africa for gaming revenue and total players numbers – having been live since 2006.

The deal is expected to be a decisive move forward in Habanero’s continued growth across the continent’s regulated landscape.

Having celebrated its MGA certification earlier this year, 2021 has seen the studio continue its tier one expansion, with multiple deals signed with major global operator brands in recent months.

Commenting on the deal, Arcangelo Lonoce, Head of Business Development Europe at Habanero, said: “This deal is a decisive move forward in our penetration of Africa’s regulated landscape, and we see the highly dynamic African market as a truly promising area for Habanero to continue to grow in.”

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“Now live in Ghana, we can’t wait to start introducing our games to more and more players there than ever before!”

Kwabena Oppong-Nkrumah, Head of Marketing at Betway Ghana, added: “Betway has always considered Africa as a distinctive market, one where we can grow exponentially. Thanks to the latest deal with Habanero, we can now strengthen our leading position with the studio’s hugely exciting titles.

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Africa

NE Group powers 888bets launch in Angola

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NE Group, a leading B2B iGaming software supplier, has teamed up with online gambling operator 888 to launch 888bets for the Angolan market.

888Africa was originally set up to operate 888 brands in online betting and gaming markets across hand-picked regulated countries within Africa. Angolan sports bettors will now have seamless access to online sports betting through 888bets.co.ao

NE Group specialises in offering innovative, lightweight front-end solutions for best-in-class iGaming experiences. An extensive localised knowledge is the inspiration behind a platform that is renowned for flexibility and adaptation for unique African preferences. Together with 888, the platform delivers smooth gameplay across diverse data speed environments – essential for broad accessibility in Africa.

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For the first time in the country, Angolan bettors will have the opportunity to experience the acclaimed Aviator crash-game on the platform. Additionally, the new site incorporates built-in features and tools for Responsible Gaming teams to monitor and support safe gaming practices

NE Group CEO Imran Bukhari said: “It’s brilliant to see the 888bets sportsbook launch in Angola to bring sports betting fans an experience they deserve. Our specialised sports betting platform and lightweight frontend solution for Africa allows 888bets to quickly scale.”

888bets added: “As a country with huge potential, we expect big things from our launch in Angola. Working with NE Group has enabled us to deliver an experience that sports bettors will love and that is enriched with engaging products.”

The post NE Group powers 888bets launch in Angola appeared first on European Gaming Industry News.

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Africa

BMM Testlabs Continues Its Expansion in Africa with New Licenses in Botswana and Nigeria to Test Land-Based and Digital Products

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BMM Testlabs (BMM; or the Company), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that it has been approved to provide compliance testing, inspections, and certification services for the African countries of Botswana and Nigeria.

The Botswana Gambling Authority and the National Lottery Regulatory Commission in Nigeria, the official gaming regulatory bodies in those states, granted BMM licenses for the land-based and digital gaming markets in the two African countries.

BMM, which opened its office in South Africa in October 2004, is now able to provide comprehensive compliance testing and inspection services for most regulated markets across Africa.

BMM`s Senior Vice President, Africa, Zeena Rossouw said, We are honored that the gaming authorities in Botswana and Nigeria have demonstrated their trust in BMM to license us for product testing and certification. As regulation gains momentum across the continent, the African gaming market offers even more promise for BMM. With a focus on safeguarding the African gaming industry and all its stakeholders, BMM looks forward to working with suppliers and operators to accelerate the deployment of new technologies and products.

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KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services

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New partnership sees KingMakers’ BetKing business benefit from Genius Sports’ leading portfolio of in-play content in Nigeria, including football, tennis and basketball

Genius Sports Limited has today announced a new agreement to supply KingMakers, one of the fastest-growing group of betting operators in Africa, with a range of in-play trading services.

The deal sees BetKing power its live betting product with ultra-fast venue content for the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, English Football League, FIBA basketball and every other major European and South American football league.

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Genius Sports will also provide BetKing with its market-leading trading services which include modelled odds feeds for major football competitions.

With in-play sports betting growing rapidly across Africa, fast and accurate odds are vital to maximising revenues by increasing the availability of betting markets.

Tim Smeets, Trading Director at Kingmakers said “We’re thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.”

Will Westcott, Head of Business Development at Genius Sports said “Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports.”

The post KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services appeared first on European Gaming Industry News.

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