Andy Wright CEO Sporting Solutions

Sporting Solutions and FDJ Gaming Solutions to Launch Online Sports Betting with OLG

Published

3 years ago

August 31, 2021

Sporting Solutions and FDJ Gaming Solutions, both owned by FDJ group, are excited with the launch of Ontario Lottery and Gaming Corporation’s (OLG) new PROLINE+ online sportsbook. PROLINE+ is among Canada’s first single event betting platforms and is the only legal sportsbook in Ontario.

OLG’s new sports betting offer is a fully managed solution that leverages Sporting Solutions’ award-winning trading services and FDJ Gaming Solutions Advanced Betting Platform (ABP) to provide a seamless wagering experience for players, allowing them to engage online using any device.

PROLINE+ is the province’s only regulated online sports betting website and this new offering builds on the trust and confidence created by OLG’s well-established retail sports betting products. The sportsbook provided by FDJ Gaming Solutions and Sporting Solutions allows players to wager on a wide range of American leagues, including the NFL, NHL, MLB, and NBA as well as European soccer and college football. Players can bet via web and mobile web, giving choice and convenience on how and when they play.

“OLG is a customer-obsessed organization focused on expanding its digital gaming offering and launching the new PROLINE+ means we can welcome more Ontario sports bettors in the space where they want to bet,” said Duncan Hannay, OLG President and CEO. “Our partnership with Sporting Solutions and FDJ group allows us to deliver one of Canada’s first legal offering of single event wagering with dynamic, competitive odds, live betting and hundreds of markets across thousands of events. And as with all of OLG’s exciting products and services, proceeds from PROLINE+ are reinvested in provincial priorities that improve the quality of life for all Ontarians.”

“We are delighted to work with OLG to launch Ontario’s first regulated online sportsbook,” said Andy Wright, CEO, Sporting Solutions. “With the recent legalization of single-event wagering in Canada, this is the ideal time to launch PROLINE+. We are confident that our technology and sports betting expertise will bring a dynamic and compelling offering to Ontario”.

“This project is a key achievement for FDJ group who has strong ambitions to develop its betting services in North America thanks to market-leading brand Sporting Solutions. We now have a solid foundation to grow to another level and distribute our sports betting pricing, risk management and managed services to those looking to optimize and differentiate their sportsbook,” said Xavier Etienne, FDJ, Executive Vice President and CEO, FDJ Gaming Solutions.

Andy Wright CEO Sporting Solutions

Huddle Agrees to Technical Agreement with Sporting Group in North America

Published

2 years ago

November 22, 2021

GamingAmericas.com

Igaming technology provider Huddle has signed terms to become an ongoing technology partner with betting and gaming operator Sporting Group as it expands its B2B offerings in North America.

In this partnership, AI and data-driven businesses will work on a series of projects with a focus on the US and Canada to further automate and drive efficiency and revenue in some of Sporting Group’s key betting products and markets.

Huddle and its growing team of software engineering experts will focus on several of the Sporting Group’s US sports products and services as the operator expands its global reach into regulated and newly regulated states and provinces in 2022 and beyond.

Huddle unleashes the true potential of data and builds highly proprietary technology solutions designed to create a wide range of automation products for gaming operators.

Launched in late 2020, the firm raised $3m in venture capital seed funding. The business is building a series of automated products leveraging a microservices model – developing and deploying components, the first of which are trading, odds feeds and risk technology.

Sporting Group, part of Groupe FDJ, is one of the world’s leading names in sports betting technology and trading, with two principal divisions – a B2C operation, the pre-eminent sports spread betting company, and a rapidly growing B2B operation which supplies real-time pricing and sports trading capabilities to sportsbooks around the world.

Francesco Borgosano, CEO and co-founder of Huddle, said: We are excited to work with such a great brand that has been a leader in the betting industry for many years and continues to grow and expand under Andy’s leadership.

“North America is a major focus in this sector, with more states and states going online every month. We are familiar with advanced AI and data-driven technology and are the largest betting brands and suppliers. With some years of experience, together we are developing intelligence-based automated products that we believe unleash the true potential of both brands and providers.”

Andy Wright, CEO of Sporting Group, said: “The Huddle team are some of the sharpest and most progressive brains in betting technology and we’re delighted to be working in partnership with them as we continue to expand our sophisticated Trading and Risk Management services into the global sports betting market.

“I’m confident they will add significant value to us, as Sporting Solutions continues to move into new territories focusing on new products and innovation. I look forward to seeing some great things happen next year.”