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Bybit becomes a partner of RuHub broadcast studio and the largest Russian-language media about esports Cybersport.ru (members of ESforce Holding). RuHub and Cybersport.ru will organize marketing campaigns for the cryptocurrency platform, integrate the company’s identity into the tournaments broadcast and launch a number of special projects.

Bybit, as an ESforce partner, will tell the esports audience about the technological, security, and a competitive component of crypto trading.

Anastasia Koltovich, Marketing Manager of Bybit in Russian-speaking markets:

“Led by the global office of Bybit, we have already managed to launch several interesting collaborations with the largest esports clubs, and a logical continuation of acquaintance with the Russian-speaking audience will be cooperation with the main industry media like Cybersport.ru and RuHub. We hope that our joint projects aimed at bringing the crypto trading and gaming technology industries closer together will appeal to esports fans.”

Nikolay Petrossian, ESforce Holding Media Director, Head of Cybersport.ru and RuHub:

“The esports territory continues to attract the attention of companies from various fields, which we are always very happy about. We are sure that the topic of the development of information technologies and crypto trading will be of interest to advanced esports fans and gamers. We thank our partner Bybit for their trust in promoting this interesting and innovative topic among the esports audience! We will soon delight our readers and viewers with joint projects.”

Earlier, Bybit global office signed a three-year sponsorship contract with the most titled esports club in Russia: Virtus.pro, also part of ESforce Holding, becoming the official cryptocurrency platform and NFT partner of the club.