Betsson Group

Betsson Becomes First Operator To Go Live In Colombia With Scientific Games’ OpenGaming™ Platform

Published

3 years ago

August 25, 2021

Scientific Games Corporation has taken the OpenGaming ecosystem live for the first time in Colombia with Betsson Group that last year acquired a 70% stake of one of Colombia’s first licensed operators, Colbet.

Colbet’s customers can initially enjoy access to games developed by Scientific Games’ in-house studios, along with content supplied by its newly acquired business Lightning Box, as well as third-party providers Big Time Gaming and ReelPlay, with the full OpenGaming portfolio set to be made available in the future.

Alongside premium content, OpenGaming also gives access to complementary features and a host of responsible gaming tools, boosting Betsson’s attractiveness for new players.

The debut of OpenGaming in Colombia marks Scientific Games’ first step into the LatAm online casino market. Colombia was regulated in 2016 and is widely seen as a model for legislation across a region that holds significant long-term potential.

Ciara Nic Liam, Director of Gaming at Betsson Group said: “It is important for us to offer a premium experience to players in Colombia and by launching with one of the industry’s pre-eminent content aggregation platforms, we are able to do exactly that.

“With the addition of Scientific Games’ in-house content and titles produced by leading studios in the initial roll-out phase, we can continue to present our customers with an ever-growing content catalogue with widespread appeal.”

Dylan Slaney, SVP Gaming, Digital at Scientific Games said: “Betsson Group has big plans across both Colombia and the LatAm region and we are sure that our offering will appeal to its players across a wide demographic.

“This partnership represents the first step for OpenGaming in a vibrant market. Our sights are firmly set on building sustainable success across LatAm, one of the most important growth areas in the world for the iGaming industry.”

Betsson Group

Hacksaw Gaming Scores Again in New Market – Another Exciting Launch with Betsson Group to Fire Up Buenos Aires!

Published

3 weeks ago

March 28, 2024

GamingAmericas.com

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Following a long standing partnership formed in 2021, Hacksaw Gaming and Betsson Group have surpassed some major milestones together. Showcasing our vibrant portfolio of games in markets such as the UK, Croatia, Greece, Italy, Denmark, Estonia and Mexico, our relationship with Betsson is an ever developing one.

Buenos Aires is a vibrant regulated market with significant potential for growth within the digital online gaming community. Players can now enjoy unique and innovative games such as Wanted Dead or a Wild, Le Bandit and R.I.P City for the first time ever, and we can’t wait for them to immerse themselves in the Hacksaw experience.

Impressively, this is our third expansion with Betsson in the last 4 months, having gone live with many fan favourites in both Croatia, Spain and now Buenos Aires. Equally noteworthy, looking at Betsson’s multiple brands Nordicbet, Betsafe, Europebet, Starcasino.IT and Casinoeuro to name a few, it’s not difficult to see why they’re one of the biggest fish in the vast online gaming ocean.

Founded in 1963 and starting off their industry leading operations with just a humble slot machine, Betsson Group is now an industry pioneer with licences in 23 jurisdictions. “We couldn’t be more thrilled to mark another pivotal moment in our partnership with Hacksaw Gaming.” Kevin Saliba – Commercial Director, Business Development went on to say, “This latest launch not only strengthens our bond but also promises to elevate the gaming experience for our players in Buenos Aires, who are in for a treat with Hacksaw’s exceptional portfolio of games.”

Marcus Cordes, Hacksaw Gaming CEO is just as delighted with the growth – “Expanding on what Betsson has stated, we’re elated to extend our game offerings to yet another jurisdiction of their esteemed players. Looking toward the journey ahead, we’re eager to further enrich their gaming experience in the days to come.”

Looking forward we can only imagine the possibilities ahead with Betsson.

Argentina

Hub88 cements LatAm foothold with Betsson launch in Argentina

Published

3 months ago

February 1, 2024

GamingAmericas.com

hub88-cements-latam-foothold-with-betsson-launch-in-argentina

Leading platform provider Hub88 has boosted Betsson Group’s live casino offering in LatAm after launching Bombay Live’s content portfolio of table games with the operator in Argentina.

The partnership sees Hub88 further expand its presence in the exciting region with Betsson’s players in the country now having access to exclusive Bombay Live titles, offering a luxury gaming experience.

Bombay Live, a propriety studio to Hub88, is the first supplier to be granted a licence to provide its live casino portfolio in the Province of Buenos Aires, with a dedicated studio in the region.

The most popular casino classics are all available, including Baccarat and Roulette, and with flawless, unrivalled, intuitive and secure gameplay, Bombay Live connects players with a true VIP experience.

Partnering with Hub88 provides Betsson with localised content that has been proven to resonate with players globally, particularly in LatAm, as the operator looks to grow in the region.

Ollie Castleman, Head of Hub88, said: “Betsson is an established brand with a wide customer base, and we are thrilled to strengthen their offering in key markets with the premium live casino titles that Bombay Live provides.

“Expanding our geographical reach will be a key goal for us in 2024 and together with Betsson we look forward to widening the net in LatAm.”

Kevin Saliba, Commercial Development, Business Development at Betsson Group, said: “Hub88 has a fantastic offering and as an exclusive distributor of Bombay Live’s content, it was a no brainer to partner up and add their games to our online casino in Argentina.”

Betsafe

SIS Launches eSports Products with Betsafe in Colorado

Published

7 months ago

September 27, 2023

GamingAmericas.com

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SIS Content Services, part of SIS (Sports Information Services) Group, the leading global multi-content supplier of 24/7 live betting services, has launched its H2H Global Gaming League product on the Betsafe Colorado mobile sportsbook app with round-the-clock esoccer and ebasketball competitive gaming events.

SIS’ non-tournament eSports product provides a full end-to-end solution with integrity at its core and is proven to deliver superior margins around the clock, adding as much as 10% in value to sportsbooks.

Colorado has proven to be a high-performing state in the United States, generating over US$12.8 billion in sports betting wagers since legalization in May 2020, resulting in over $850 million in gross sports betting revenue.

SIS’ eSports products are currently live in New Jersey and Colorado and this latest launch with Betsafe, Betsson Group’s Colorado-facing brand, enhances SIS’ reputation as a leading supplier in the eSports betting space, widening the audience that can engage with its content.

The highly competitive games are produced entirely in-house from SIS’ self-contained gaming studios based in the United Kingdom. SIS’ eSports competitive gaming products feature ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary and on-screen graphics with unique betting prompts to maximize engagement.

“We have enjoyed a great partnership with SIS and to bring esoccer and ebasketball to the Betsafe audience in Colorado is another big step in our relationship as we deliver more content that will drive engagement and enhance the overall betting experience for our bettors,” the Head of Sportsbook for Betsson US, David Senior, said.

“Our comprehensive competitive gaming products elevate the eSports betting experience and we are thrilled to bring our content to more bettors in Colorado,” the Vice-President for SIS Content Services, Michele Fischer, said. “This launch contributes to SIS’ expanding footprint in the United States market.”

“We are pleased to see the growth of our eSports product with this latest launch in Colorado,” the Chief Executive for SIS and President for SIS Content Services, Richard Ames, said. “We continue to make steady progress in North America and this latest deal showcases our ability to provide bettors with engaging content and further enhances our relationship with our valued long-term partner, Betsson Group.”