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ORYX Gaming, a Bragg Gaming Group company, has boosted its presence in Greece after taking its content live with Novibet, just weeks after being awarded a supplier licence in the newly-regulated country.

Following a successful integration, customers of Novibet, one of the largest operators in Greece, now have access to premium titles from ORYX’s extensive offering.

The deal sees ORYX expand its reach in the Greek market, where the supplier secured a B2B licence earlier this month.

The partnership is also planned to extend to allow Novibet to distribute ORYX’s content in the UK and Italy, markets the supplier has stated it expects to enter as part of its strategy of expansion in regulated markets in Europe, North America and globally. ORYX expects to receive its UKGC licence, and also to have its first batch of games certified for the Italian market, later this year.

Chris Looney, Chief Commercial Officer at Bragg Gaming, said: “We have hit the ground running in the Greek market and this partnership with Novibet is significant as it takes our content live with one the country’s largest brands.

“As well as strengthening our position in Greece, this deal will also provide ample opportunity for ORYX in the future, with our partnership set to expand into other regulated markets.”

Fotini Matthaiou, Casino Manager at Novibet, said: “ORYX provides an excellent portfolio of games that we are certain will be appreciated by our players in Greece and all of our key markets. At Novibet, our aim is to provide the most entertaining and vibrant gaming experience and ORYX is a partner that can guarantee this offering. We’re thrilled to be further expanding our online casino portfolio with this deal, and we look forward to a long and fruitful partnership.”