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BETBY, the innovative sports betting supplier, has agreed a partnership with Digital Sports Tech, the market-leading provider of player prop betting markets.

Digital Sports Tech is a specialist B2B provider of proprietary player prop betting markets, odds, and other related services to global sportsbook operators. With over 6 years’ experience as a supplier in the industry, Digital Sports Tech has earned a strong reputation of helping clients enhance and scale their sportsbook offering without the need to add more trading manpower.

BETBY will be integrating Digital Sports Tech’s player props data feed which is the largest and most comprehensive in the industry with up to 850 unique player prop betting markets supplied per event across 14+ global sporting leagues & competitions. The integration will greatly expand the breadth of betting options available per event on BETBY’s sportsbook platform and ensure clients are able to offer their customers a leading market offering.

The agreement marks the latest commercial success for BETBY, as the supplier continues its notable growth trajectory through its agile sportsbook and esports range.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “At BETBY, we’re always looking to build new relationships with ambitious and reputable brands, and Digital Sports Tech is a great example of one.

“We’ve done so much to improve the visual style of our sportsbook in the past few months, and this new partnership will enable us to bolster our content for the benefit of all our clients.

“Digital Sports Tech’s player prop markets have been a great addition to our sportsbook offering and we are nothing but super impressed with the quality of their product and service.”

Ari Lewski, Executive Director at Digital Sports Tech, said: “This is an exciting partnership for us as we enjoy working with young, aspiring gaming companies who are looking to bring innovation to the industry.

“We’re thrilled to be able to offer our new partner BETBY the opportunity to supply our market-leading coverage of player props markets to all of its customers.”