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Bragg

BRAGG GAMING GROUP 2021 SECOND QUARTER REVENUE RISES 27.6% AND ADJUSTED EBITDA INCREASES 8.5% YEAR OVER YEAR

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Bragg Gaming Group, a global B2B gaming technology and content provider, reported its financial results for the second quarter ended June 30, 2021 and provided an update on its strategic growth initiatives.

Summary of Q2-21 Financial and Operational Highlights

Euros (Thousands)

Q2-21

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Q2-20

% Change

Revenue

€15,491

€12,145

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27.6%

Adjusted EBITDA

€1,900

€1,751

8.5%

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Adjusted EBITDA margin

12.3%

14.4%

-2.1%

Operational

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Q2-21

Q2-20

% Change

Wagering revenue (Euros)

€3.8B

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€3.3B

15.9%

Unique players[3]

2.3M

1.9M

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21.0%

Revenue / top 10 customers

57%

64%

-11.3%

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Select Recent Strategic Development Progress

  • Bragg completed the acquisition of Wild Streak LLC (“Wild Streak”) on June 2, 2021. Wild Streak, a leading U.S. and European-focused proprietary casino content studio, provides Bragg with a library of nearly 40 casino content titles as well as expertise in game design, slot mathematics, and advanced game mechanics and features. As of June 30, 2021 Wild Streak had seven online casino games live in key iGaming markets including in New Jersey, the UK and other regulated jurisdictions in Europe which have helped grow Wild Streak’s revenues and Adjusted EBITDA by 149% and 940%, respectively, in the first half of 2021 compared to the same period in 2020. Bragg launched its first Wild Streak online game in Michigan last month, to a strong player response.

The acquisition of Wild Streak will significantly help transform the Company’s business going forward as it continues to shift from primarily providing third-party online gaming content to be predominantly focused on providing in-house developed proprietary online gaming content that carry higher gross profit margins. Wild Streak’s product roadmap currently contemplates the release of six new games through the end of 2021 and 12 new games next year.

  • Bragg continues to make progress with the U.S. and Canadian licensing process in connection with its previously announced, pending acquisition of Spin Games LLC (“Spin Games”) and expects to complete the acquisition in the fourth quarter, pending regulatory approval from various U.S. states’ gaming commissions. The technical integration between Spin Games and the Company’s Oryx Hub distribution platform is complete and the combined offering will deliver the benefits of Oryx’s advanced player engagement, data tools and platform technology alongside Spin Games’ U.S. market content and operator relationships, providing a differentiated and widely distributed iGaming product offering.

Following completion of the transaction, Bragg will gain access to key strategic operator relationships in the U.S. where Spin Games has over 30 customers including leading iGaming operators. The Company plans to leverage these relationships to initially cross-sell its existing European casino content followed by the new, proprietary online casino content currently being developed to address the U.S. and Canadian markets. Spin Games’ remote games server and casino content are fully licensed and distributed in the U.S. states of New Jersey, Pennsylvania and Michigan, and is licensed and pending go-live in British Columbia, Canada. Spin Games has a proprietary content portfolio of more than 30 in-house developed games, including content in emerging and trending categories such as slots, video poker, action bingo and keno. Spin Games will also augment Bragg’s existing content portfolio with numerous popular third-party titles from well-known, land-based slot manufacturers.

  • Bragg’s Oryx Gaming is live in various European online gaming markets, the largest of which by revenue contribution is Germany. Following the new iGaming regulatory regime in Germany which became effective on July 1, 2021, revenue contributions from Germany are expected to decline in the second half of 2021 and into 2022 compared to historical levels. These changes are fully anticipated in Bragg’s growth forecasts and are expected to be offset by strong growth in both new and existing markets as well as from new clients, from increased profit margins as a result of the Company’s focus on developing more proprietary content, and from acquisitions. Bragg continues to make progress with diversifying its European market penetration including recent activations in Spain, Denmark and Greece, as well as being fully prepared to enter the Netherlands when the newly regulated market opens, anticipated on October 1, 2021.
  • The Company is expanding into new global online gaming markets including Europe’s two largest iGaming markets, the U.K. and Italy, and the Company expects to obtain appropriate licenses and certification for both of these countries in Q4 2021. In the U.S., the Company is in the process of applying for licenses in New Jersey, Pennsylvania and Michigan. Overall, the Company expects to move from supplying its products in markets with a combined total addressable market (“TAM”) for online casino of US$2.8 billion in 2021, to markets with a combined online casino TAM of US$18.4 billion in 2022, presenting significant revenue uplift opportunities.
  • During the quarter The Company launched eleven new exclusive games via its Oryx remote games server in partnership with third-party studios, and two new proprietary games from its in-house Oryx Gaming studio. In addition, Wild Streak launched two new games during the quarter.
  • The Company expects to increase its output of games produced from its in-house studios, which capture a greater share of the value chain compared to the distribution of third-party games. Illustrating this progress, in 2020 the Company released zero games developed by in-house studios and this year it expects to release five games in Europe from its proprietary Oryx Gaming studio, representing 11% of all exclusive games released via the Oryx remote games server (“RGS”) this year. In 2022, the Company’s Oryx Gaming studio expects to release 19 proprietary games in Europe, representing 33% of exclusive games released via the Oryx RGS in the region that year. In addition, in 2022 the Oryx Gaming studio expects to release four proprietary games in the U.S., and the Company’s Wild Streak studio expects to release ten proprietary games in the U.S. for a total of 14 fully-owned online slot game titles expected to go live in the region, and representing 37% of all exclusive games expected to be launched by the Company in the U.S. in 2022. The increased proportion of in-house games released is expected to benefit the Company’s gross profit margin profile
  • As previously disclosed, Bragg has submitted an application to list its common shares on the Nasdaq Stock Market.

“Bragg had strong 2021 second quarter financial performance while also continuing to advance our in-house content development strategy and new market entry plans, including entry into the North American market, while also making progress on our Germany mitigation strategies. Overall, our comprehensive growth initiatives are expected to contribute to revenue and Adjusted EBITDA growth over the balance of this year and more meaningfully in 2022,” said Richard Carter, CEO of Bragg Gaming Group. “Second quarter revenue rose 27.6% to EUR 15.5 million (USD $18.3 million), generating Adjusted EBITDA of EUR €1.9 million (USD $2.2 million) representing year-over-year Adjusted EBITDA growth of 8.5%. Our effectiveness in helping online casino operators connect with players is clearly reflected in the 21% year-over-year increase in the number of unique players using Bragg content, and in the 41 new customers using our games and services we’ve added over the last twelve months.

“Throughout the second quarter, we made meaningful progress with our strategic growth initiatives including expanding existing customer relationships, building out a pipeline of premium in-house iGaming content, and providing our content and offerings to new markets throughout North America and Europe. These and other strategies are transforming Bragg into a leading content focused, B2B iGaming provider and will help drive growth as we leverage our scalable technology stack, which features industry unique player engagement tools, and proprietary intellectual property to address the burgeoning global online casino markets. We believe our growth initiatives will not only help to rapidly mitigate the near-term impact from the new Germany regulatory structure, but more importantly will help drive our execution on future revenue growth opportunities and lead to significant expansion of our EBITDA margins over the medium term.

“Our recent acquisition of Wild Streak brings to Bragg a fast-growing leading game development studio with a strong online content pipeline and expands on the in-house development capabilities of our Oryx Gaming studio. Wild Streak currently has seven online games live in New Jersey and other non-U.S. markets including Dragon Power, which has been a top performing title in New Jersey since its release in May 2020. In the six-month period ending June 30, 2021, Wild Streak’s online gaming revenue has risen rapidly, and we expect ongoing growth as their pace of new game introductions increases going forward.

“Further, our pending acquisition of Spin Games LLC (“Spin Games”) will accelerate our entry into North American iGaming markets, help us port high-performing European online content into North America, and bring a wealth of U.S. market and compliance expertise to Bragg.  We expect our pipeline of internally developed premium content will increase to 33 new online games in 2022 up from five games produced by our Oryx Gaming studio in 2021. Our ability to develop and commercialize our own game content and marry it with our leading player engagement tools such as tournaments and jackpots is one of our highest priorities as this combination offers significant economic advantages, boosting wagers and generating greater gross profit margins when compared to the distribution of third-party content.

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“As we continue to transition to the distribution of internally developed content, we remain focused on growing the number of markets we serve. We are moving forward with further expansion in the U.S. and preparing for the introduction of our games in Ontario when that market opens, which is expected before year-end. While we will continue to serve the German market, we are diversifying away from our historic revenue concentration in that market based on our entrance into new North American and international iGaming markets such as the U.K. and Italy, which are the two largest European markets. Our market expansion and revenue diversification initiatives will help offset the anticipated revenue decline in Germany related to the new regulatory regime, as reflected in our expectation that full year 2021 revenues will rise 5.6% year-over-year. We expect our entry into new markets will be a significant driver of growth throughout 2022 as we expect to increase the TAM we can address more than 500% to over US$18 billion.”

Mr. Carter concluded, “Bragg possesses many competitive advantages including proprietary, modern technology and development resources that enable us to innovate rapidly and develop content quickly. With our technology platform, growing proprietary premium content portfolio, value-added player engagement tools, and global distribution capabilities, we believe Bragg is well positioned to capture a growing share of the large global iGaming market. These factors, combined with our low capitalized expenditure requirements and predominantly fixed cost operating model, will enable Bragg to grow revenue and Adjusted EBITDA margins that results in near and long-term Adjusted EBITDA growth and creates value for our shareholders.”

Second Quarter 2021 Financial Results and other Key Metrics Highlights

  • Revenue increased by 27.6% to EUR €15.5 million (USD $18.3 million) in Q2 2021 compared to EUR €12.1 million (USD $14.3 million) in Q2 2020, inclusive of 28 days of contributions from Wild Streak. 
  • Wagering revenue generated by customers increased 15.9% to EUR €3.8 billion (USD $4.5 billion) compared to EUR €3.3 billion (USD $3.9 billion) in Q2 2020.
  • The number of unique players[4] using Bragg games via its Oryx Hub distribution platform and content increased by 21.0% to 2.3 million, from 1.9 million in Q2 2020.
  • Gross profit increased by 37.5% to EUR €7.0 million (USD $8.3 million) from EUR €5.1 million (USD $6.0 million) in Q2 2020, reflecting higher revenue and a 3.3% margin improvement to 45.4%. The margin expansion is primarily the result of the continued revenue mix shift towards a higher proportion of revenues from iGaming and turnkey services, which have lower associated cost of sales when compared to games and content.
  • Net loss for the period was EUR €2.3 million (USD $2.8 million), a decrease of EUR €1.9 million (USD $2.3 million) from Q2 2020, primarily due to incremental increase in employee costs, exceptional professional fees as a result of the Nasdaq listing efforts, offset by increased gross profit and a reduction in costs in relation to deferred consideration payable.
  • Adjusted EBITDA was EUR €1.9 million (USD $2.2 million), up 8.5% compared to EUR €1.8 million (USD $2.1 million) in Q2 2020, and the Adjusted EBITDA margin decreased by 2.1% to 12.3%, reflecting increased salary and subcontractors’ costs as part of the Company’s investment in the expansion of its software development, product and management functions.
  • Cash and cash equivalents as of June 30, 2021 was EUR €21.0 million (USD $24.7 million)

Raises Full Year 2021 Guidance and Initiates Full Year 2022 Revenue Guidance

Bragg today provided full year revenue and Adjusted EBITDA guidance, inclusive of contributions from Wild Streak. The Company expects revenue of EUR €49 million (USD $57.8 million) and Adjusted EBITDA of EUR €5.4 million (USD $6.4 million), compared to its prior, pre-acquisition guidance of revenue of EUR €47 million (USD $55.5 million) and Adjusted EBITDA of EUR €4 million (USD $4.7 million). This also compares to 2020 full year revenue and Adjusted EBITDA of EUR €46.4 million (USD $54.8 million) and EUR €5.5 million (USD $6.5 million), respectively. In addition, Bragg initiated full year revenue guidance for 2022 of EUR €54 million to EUR €56 million (USD $63.7 million to USD $66.1 million).

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Bragg

Bragg to Attend SiGMA AMERICAS, São Paulo, Brazil, 23-25 April

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Bragg is going to attend the SiGMA AMERICAS conference taking place in São Paulo, Brazil, on April 23-25.

“We are excited to be able to meet with you in Brazil to explain how Bragg’s unique full-service suite of iGaming technology and content aggregation solutions can allow you to make a bigger splash than your competitors as the Brazilian iGaming and sports betting market takes shape,” the Company said.

“Our team will be delighted to meet you and discuss burgeoning opportunities in evolving markets such as Brazil. Let’s take your business to the next level with our unparalleled content portfolio and full-service suite of iGaming platform technologies, including our market-leading player account management (PAM) platform, content aggregation, and Fuze – our game-changing, multiple award-winning cross-vertical player engagement toolset,” the Company added.

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Bradley Berman King Show Games President

Bragg Gaming to Bring King Show Games Land-Based Slots to Online Players in the U.S.

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Bragg Gaming Group announced the launch of King Show Games (KSG) content distributed via Bragg Gaming technology in the U.S. market, bringing a host of games previously only accessible to land-based casino players into the online space.

The first games distributed in the U.S. during the first quarter of 2024 include titles well-known and already enjoyed by U.S. players such as Stinkin’ Rich , Lucky Larry’s Lobstermania , Phone Tag  and Wedding Party , with other titles set to follow.

Some of these titles are no longer available to land-based players, presenting a unique opportunity for KSG to both capitalize on feelings of affinity and nostalgia among players for these games and the expansion of online gaming in the U.S.

With a 25-year history of producing slots for the U.S. land-based casino market, KSG is well placed to deliver a truly omnichannel experience to players as its slots catalog transitions online with Bragg Gaming.

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All content is supplied via the Bragg Remote Game Server (RGS), which is licensed, certified and approved to deliver casino and slots-based games across more than 25 regulated gaming markets in North America, Europe and globally.

Games on Bragg’s RGS are distributed via the Bragg HUB content delivery platform and is also seamlessly integrated into the recently upgraded Bragg Player Account Management (PAM) igaming platform (including full managed services) for online casino, sportsbook, lottery and omnichannel operations.

These game releases will also automatically have promotional tools provided within Bragg’s  Fuze marketing technology included, tools which increase user engagement by enabling automated, real-time in-game gamification, conversion and retention mechanisms.

Bragg is swiftly becoming the go-to-content supplier to the land-based casino industry in the U.S. with many heritage land-based casino games now available online via Bragg’s RGS technology.

As an international supplier of iGaming content, Bragg Gaming offers casino content from in-house studios as well as multiple studio partners building and releasing games exclusively distributed by Bragg, while its constantly updated aggregation product boasts over 9,000 titles.

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Bragg already counts prominent U.S. land-based games developers such as Bluberi, Incredible Technologies, and Sega Sammy Creation as clients, while its Wild Streak Gaming and Atomic Slots Lab proprietary studios also bring unique titles with a land-based heritage to the online world.

This forms a key part of Bragg’s strategic aim of becoming a leading slots developer and distributor in the USA and Canadian markets.

Doug Fallon, Bragg Group Director of Content and Founder, Wild Streak Gaming commented: “King Show Games is a proven provider of slot content to land-based operators in the U.S. and builds on our strategic aim of further expansion into the jurisdiction with top quality content. We’re excited to partner with King Show Games and bring these well-loved land-based games to customers online.”

Bradley Berman, King Show Games President commented: “We’re thrilled to bring back these slot titles to players in our home market of the U.S. for the first time with Bragg online. I’m excited to see how they will be received by our customers and looking forward to the launch of further titles in the pipeline.”

Known primarily in the land-based casino market, KSG also offers social casino content to players in the U.S. and Canada.

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Bragg

Bragg Gaming Continues U.S. Expansion with Golden Nugget in Michigan

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Bragg Gaming Group proudly announces that it has gone live with its newest games and Remote Game Server (RGS) technology at Golden Nugget in Michigan. This milestone marks a significant step in Bragg’s ongoing commitment to delivering innovative and engaging content to players across North America.

Games now available to Golden Nugget’s players in Michigan include popular titles such as “Cai Fu Emperor Ways” and “Egyptian Magic” from Bragg’s Atomic Slot Lab, along with the thrilling “Devil’s Lock” from Bluberi.

All online casino games delivered on Bragg’s new RGS technology come with the Company’s Fuze promotional tools as standard which offer player engagement features on games such as free rounds, tournaments and quests.

H2 Gambling Capital projects an impressive Gross Win of over USD $2 billion for the regulated online casino market in Michigan in 2024, highlighting the tremendous growth potential in the region.

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Kunal Mishra, Chief Operating Officer – Americas, at Bragg Gaming Group, said: “We continue to strengthen our relationships with key iGaming operators in North America, and the expansion with Golden Nugget in Michigan is a testament to our successful strategy. By offering our high-quality, engaging content, we aim to contribute to the long-term growth of our partners and provide an exceptional gaming experience for players.

“This achievement builds on Bragg’s existing collaboration with Golden Nugget, aligning with the company’s vision to deliver cutting-edge gaming solutions to players in the rapidly growing U.S. iGaming market.”

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