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Israeli startup raises $2m to develop the next-gen academy platform for Esports teams

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Edge Gaming is looking to revolutionize the competitive gaming world, with a new system that analyses and trains players to become professional gamers

Israeli startup Edge Gaming has just announced its pre-seed round, raising $2m to develop an Academy platform for Esports clubs and gamers. Leading the round are AnD Ventures and Stardom Ventures, two early stage Israeli VCs focusing on consumer & media. Prior to raising the round, The company has been part of the IDCX Studio accelerator program.

The Edge academy platform will enable Esports clubs to invite their large global fanbase into a virtual hub of plentiful competitive gaming experiences. Coupled with other content creation and community activities – the academy hub will enable players to develop and enhance themselves in the best way as professional gamers. Players will be able to join a unique “path to pro” program, train and develop their skills at the level required from professional Esports players, earn rewards, climb the leaderboards and create exciting gaming content with their peers. For Esports clubs, the academy is looking to open a whole new dimension for harnessing their powerful brand power and influence, allowing them to build a pivotal new scalable revenue channel, driven by memberships, special items and other gaming monetization channels that Edge is developing.

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The platform’s core technology relies on a novel gaming skills engine, which was developed by renowned sports performance experts, neuroscientists, Esports coaches and AI engineers. The engine analyzes the player’s reactions, thought process and playing style, and then creates specific exercise patterns aimed at developing the player’s cognitive and gaming skills.

The company was founded by brothers Asaf Gazit (CEO) and Omri Gazit (COO). Both were previously officers in the Israeli special forces, gaining extensive experience in training cognitive skills for elite performance scenarios. With Edge, they’ve set out to combine their knowledge with their other big passion: competitive gaming.

“In our military service, we prepared soldiers for some of the most complicated situations a person can endure. We found that despite the obvious differences, training scenarios for soldiers and for professional Esports players are actually quite comparable,” said CEO Asaf Gazit.

“In Esports, players are required to process a great deal of information in a matter of seconds. The engine we are developing, which is a first of its kind in the market, is designed to answer that need, and others, through a 4 stage flow. First it deeply analyzes the players’ ability to process information and react, followed by mapping the results using our science-backed cognitive skills models. Next, the engine shows the player where and how they need to improve, with easy-to-grasp visuals and animations, instead of overwhelming statistics. Finally, it automatically builds for each player a set of personalized exercises and a training program. This level of end-to-end training experience is what aspiring players and Esports clubs have been deliberately looking for” Gazit added.

Roy Geva Glasberg, Managing Partner at AnD Ventures: “The Esports space is already generating billions in revenue, and is growing at a double-digit rate year over year. Our investment in Edge was driven by our conviction in the founders and their vision to bring an exciting new experience to the market of 100s of millions of gamers. The Edge Academy and its underlying technology hold a tremendous opportunity to unlock substantial value & growth for the 3 key stakeholders of the industry: the gamers, the Esports organizations and the game publishers.”

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Sportradar and Oddin.gg ink AV betting agreement to elevate and expand esports reach

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Sportradar and Oddin.gg, an award-winning B2B betting-solutions provider for esports, today announced they have entered into a multi-year strategic partnership to offer audiovisual streaming of Oddin’s exclusive esports content to Sportradar’s betting operator clients around the world.

The deal will support Oddin.gg’s growth ambitions in the expanding global esports market, whose betting turnover was estimated to be €83 billion in 2023. It will extend the reach of Oddin.gg’s official competition content by leveraging Sportradar’s market leading position as an AV betting provider.

Sportradar’s global network of 900+ betting operator clients will benefit from the opportunity to offer greater volume and a wider variety of live streamed esports events to their customers, increasing opportunities for engagement with existing and new betting markets. The partnership also paves the way for future collaboration in other areas.

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Oddin.gg holds the official rights to high-profile competitions including the newly released Counter Strike 2 (CS2) which Sportradar will distribute to sportsbooks through the company’s integrated streaming product, providing access to prominent competitions globally and enabling operators to offer exciting new content to their customers.

A number of prestigious competitions are featured in the partnership, including:

• PGL Copenhagen Major 2024, the first Major for the newly released Counter Strike 2;
• Dacha DOTA2 Qualifiers and Main Events;
• Dacha Counter Strike 2 Qualifiers and Main Events;
• Tipsport MCR 2024.

Patrick Mostboeck, SVP Fan Engagement, Sportradar said: “This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realising their growth plans through AV streaming for betting. Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialise the global, highly engaged esports fan base.”

Vlastimil Venclik, CEO and co-founder of Oddin.gg shared: “As the forefront innovator in the esports betting sector, Oddin.gg is embarking on a journey by aligning with Sportradar, a leader in the realm of sports data and content distribution. This partnership is not just a collaboration but a combination of distinct strengths, where Sportradar’s extensive and sophisticated video distribution capabilities are set to be the vehicle for our unparalleled esports odds and analytical insights. This strategic alliance aims to harness the best of both worlds, merging our profound expertise and nuanced understanding of the esports betting market with Sportradar’s wide-reaching video distribution.”

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Apeiron Partners with TALON and United Esports To Bring Web3 Esports to Both East and West Markets

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Apeiron, the first-ever web3 god game, today announced a partnership with Hong Kong-based TALON and LA-based United Esports to host the Apeiron x TALON Nova Tournament.

Apeiron is a dapp x god game x roguelite x battle arena, combining classic with modern gameplay to create a unique entertainment experience. The tournament will feature two conferences, each hosting eight top players from around the world. The goal is to showcase Apeiron’s PvP to the world, with the Eastern Conference (Asia) scheduled for April 4-6 and the Western Conference (Americas) for April 11-13.

The tournament will follow a double-elimination bracket format, with matches being best-of-3 matches and the final matches being best-of-5. Each player will bring 3 decks, each with a different Avatar, and once a deck has won a game, it may not be used again within that set. The total prize pool is $30,000, split equally between the two conferences, with rewards ranging from $750 to $5,000 for the top Apeiron competitors.

Participation is by invitation only, and fans influence the selection by requesting their favorite Key Opinion Leaders (KOLs) to join. The participants include notable members of the Web2 and Web3 gaming space, including:

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Web2

  • (East) League of Legends pro player Tsai “GreenTea” Shang-Ching, Thailand content creator gamtoh and Wild Rift analyst Kitiphat “Cyberclasher” Kanjanapiphat

  • (West) top TeamFightTactics player RobinSongz, content creator and chess Woman Grandmaster Nemo, master of card games Deathsie, the most viewed English Hearthstone streamer Rdu.

Web3

  • (East): GamingGridX founder Yellow Panther, Axie Infinity player 1437, GGChronicles’ raiden, crypto gamers, esushima

  • (West): Content creator orangie, content creator Brycent, US content creator rojan, Twitch streamer ralo, METAT8 Esports founder Elijah Flowers

“We are excited to partner with TALON and United Esports from both the East and West to bring competitive web3 esports to a wider audience seeking strategic and fast-paced gameplay. Apeiron’s unique gaming experience challenges players’ strategic thinking, reflexes, and ability to improvise, offering an exhilarating experience for both streamers and viewers to witness and share the most epic clutch moments and comebacks,” commented Frank Cheng, CEO of Foonie Magus.

“The appetite and opportunity for esports within the Web3 space continues to grow and what we love about Apeiron is that it has a low floor making it easy to come in and play, but a high ceiling for experienced players to grow into their mastery of the game,” said Jazz Tham, Co-Founder of TALON.

The post Apeiron Partners with TALON and United Esports To Bring Web3 Esports to Both East and West Markets appeared first on European Gaming Industry News.

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SIS launches market-leading esports product in Kentucky with bet365

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SIS Content Services, part of the SIS Group (Sports Information Services), the leading global multi-content supplier of 24/7 live betting services, has made its market entry in Kentucky with ebasketball from its esports product suite now live with long-term operator partner bet365.

This launch in the Bluegrass State enhances SIS’ reputation as a leading supplier in the esports betting space, widening the audience that can engage with its competitive gaming content across the US. It follows on from successful launches of its esports products in New Jersey and Colorado.

Developed specifically for betting, SIS’ H2H Global Gaming League hosts over 150,000 events per year. The Competitive Gaming content is produced entirely in-house from SIS’ self-contained gaming studios in Milton Keynes, United Kingdom. It has ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics with unique betting prompts to maximize engagement.

SIS’ short-form, event-based esports product provides a full end-to-end solution with integrity at its core and is proven to deliver superior margins around the clock, adding as much as 10% in value to sportsbooks.

Since legalized sports betting launched in Kentucky in September, it has generated $447.8 million in handle across retail and mobile, providing SIS with the opportunity to expand its US offering.

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Michele Fischer, Vice President, SIS Content Services, said: “As Kentucky is a basketball state, we are confident that our ebasketball product will provide an elevated experience for the bettors on the bet365 platform. Our offices are located in Louisville, so it is meaningful to be part of the sports betting infrastructure in our home state.”

Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “To grow our esports content across the US has been an aim of ours for some time, and to be able to expand our competitive gaming product into a third US state showcases how we are well-placed to deliver engaging wagering experiences to bettors.”

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