Caesars Entertainment

YOUR APP IS READY, EMPEROR! CAESARS ENTERTAINMENT LAUNCHES CAESARS SPORTSBOOK ALL-NEW MOBILE SPORTS BETTING APP WITH NATIONAL MARKETING CAMPAIGN

Published

3 years ago

August 4, 2021

Caesars Entertainment, Inc. unveiled Caesars Sportsbook, a new way to experience sports betting with a multi-million dollar comprehensive marketing campaign. The culmination of a drive to create a best-in-class sports betting experience befitting the nation’s largest gaming operator, Caesars Sportsbook combines the company’s sports betting assets under one brand anchored by an easy-to-navigate app that integrates mobile sports betting with Caesars’ singular loyalty program, Caesars Rewards.

“We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook. The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience. Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards,” said Tom Reeg, CEO of Caesars Entertainment.

The Caesars Sportsbook app operates on Liberty, the company’s owned and integrated tech stack. Caesars Sportsbook offers more options for wagering, making it the most dynamic sports betting app available.

Every bet earns – win or lose, every wager gives you more with Caesars Rewards. Each bet earns Caesars Rewards Tier Credits and Reward Credits. Caesars Sportsbook links with Caesars Rewards, making it as easy to earn and redeem online as it is in person at one of Caesars’ more than 50 destinations across 16 states. Reward Credits earned within the Caesars Rewards network can be redeemed everywhere, meaning everything you earn online can be used for free play, dining, getaways, and specially curated sports and entertainment experiences
Hundreds of ways to wager – Caesars Sportsbook provides extensive odds and flexible limits, making it the most dynamic way to bet sports
Easy to play – Caesars Sportsbook makes it easy to get a bet down and ensures less interruption in the user experience
A trusted name in casino entertainment – Caesars Sportsbook has safe and secure payment options and best-in-class partnerships

The Caesars Sportsbook mobile app using the Liberty technology is live in eight states – Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. And will soon be live, pending regulatory review, in Arizona, Maryland, and Louisiana.

In Illinois, Nevada, and Washington, DC, markets where bettors are required to be at or near a Caesars Sportsbook retail location to register, bettors will now have access to the new Caesars Sportsbook by William Hill app. The Caesars Sportsbook by William Hill app offers an upgraded look and link to Caesars Rewards.

“Caesars Sportsbook puts the bettor at the center of everything,” said Eric Hession, Co-President of Caesars Digital. “We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate. But beyond that, we want to treat every Caesars Sportsbook player like a Caesar. And that means generous offers and a way to earn through Caesars Rewards.”

True to the legendary Caesars brand, Caesars Sportsbook is a leader out of the gate, providing an expansive array of wagering opportunities, including live in-game betting. With the power of the Caesars Empire behind it, Caesars Sportsbook offers flexible limits on the bets players want to make as well as exclusive profit boosts. In celebration of the launch, first-time Caesars Sportsbook app users will have the opportunity to place their first bet, up to $5,000, risk-free.

The Caesars Sportsbook brand leads in market access for legalized sports betting and has the most retail locations in the US. Caesars Sportsbook will also be launched outside of the Company’s casinos and resorts in such places as Capital One Arena, Chase Field, Monmouth Park Racetrack, Mountaineer Casino & Resort, Prairie Meadows Casino & Racetrack, and Turtle Creek Casino, expanding the Company’s presence in key gaming markets.

To bring the brand to life and educate customers on what it means to bet like a Caesar, Caesars Sportsbook is deploying a nationwide advertising campaign with actor-comedian JB Smoove embodying the legendary Caesar. As an avid sports fan, Smoove seamlessly aligns with the brand’s vision. The series of spots also features Patton Oswalt as Carl, one of Caesars’ biggest fans who’s already playing on Caesars Sportsbook and earning Caesars Rewards.

“Sports bettors deserve a sports betting experience that treats them like royalty,” said Chris Holdren, Co-President of Caesars Digital. “In our world, everyone’s an emperor, and the Caesars Sportsbook app delivers an experience worthy of them. We invite people to play with us online, stay with us at our resorts and experience their favorite sports in new ways through our unparalleled partnerships.”

Caesars is the official casino sponsor and an official sports betting partner of the NFL. The Company also has partnerships with the NBA, NHL, MLB, and several individual teams. Caesars recently announced an expanded partnership with the New Orleans Saints resulting in their iconic stadium being renamed the Caesars Superdome. Caesars Sportsbook will continue to partner with celebrity ambassadors and trusted voices in the sports industry, with more partnerships and content champions to be announced soon. For refreshing, real-time industry updates and to join the empire of like-minded Caesars, players can engage with the Caesars Sportsbook handle @CaesarsSports on Twitter, Instagram and Facebook.

2024 Casino Player Trends Report

Non-Gaming Offerings Crucial for Casinos to Attract Emerging Demographics, Build Loyalty: LaneTerralever Study

Published

2 months ago

February 13, 2024

GamingAmericas.com

Data from study reveals 83.9% of Millennials and 80.5% of Gen Z weigh factors such as restaurants/bars, live entertainment and hotel amenities when choosing a casino to visit

LaneTerralever, a full-service marketing and customer experience agency with a division focused on casino, hospitality and entertainment destination brands, today released its new study, 2024 Casino Player Trends Report: How Non-Gaming Activities Are Transforming Casinos. The study, conducted in partnership with Anthony F Lucas, professor at UNLV’s College of Hospitality, measured the opinions of respondents aged 21 to 75 on various non-gaming offerings of both local and destination casinos and how they impact their loyalty to the properties they choose.

Non-Gaming Most Vital to Millennials/Gen Z and Still Important to Boomers/Gen X

Notably, 83.9% of Millennials and 80.5% of Gen Z indicated non-gaming activities such as restaurants and bars, live entertainment, hotel amenities, etc significantly impacted their decision-making process when choosing a local casino. While still significant, those numbers were smaller for older demographics including 65.3% of Boomers and 76.1% of Gen X reporting non-gaming offerings had a significant impact.

All Generations Budgeting Time and Money for Non-Gaming

Across all generations, it was found that ~20% of their time is spent doing something other than playing with non-gaming activities, something they specifically budgeted for – Millennials lead that group at 68%. Restaurants/bars were the top non-gaming activity mentioned for local casinos at 40.9%, followed by live entertainment at 23.2% and hotel amenities at 16%.

Visiting with Groups has Become Increasingly Important

The ‘group visit’ to casinos is seen as increasingly important, especially among younger market segments, with 80% of people visiting local casinos in groups and 87% of destination casino visitors doing the same. Notably, 70% of casino-goers say non-gaming offerings are more important when they visit with family and friends.

“Our study underscores the prevalence of the experience economy and how important it is for casino operators to continue to hone and expand their experiential and entertainment-focused offerings, particularly to attract the attention of younger generations and maintain long-term loyalty of all players,” the Marketing Vice-President for LaneTerralever, Nick Dan-Bergman, said.

Additional Noteworthy Findings:

Affluent Players are a Unique Segment, Value Non-Gaming Activities

Affluent visitors will likely spend 50% of their time on non-gaming activities during a single trip to a destination casino, meaning they prioritize non-gaming offerings more than the average player. They consider live entertainment most important with 27.2% of affluent players ranking it as their top non-gaming offering compared to 20% of non-affluent.

Hard Rock Leading Competition Among Non-Gaming Offerings

When asked which destination casino brand has the best non-gaming offerings, 21.1% chose Hard Rock Hotel & Casino. MGM Resorts International, at 20.1%, was a close second, followed by Caesars Entertainment at 13.8%.

Non-gaming and Customer Experience Offer Opportunity to Build Deeper Relationship with Players

When it comes to fostering loyalty among players, non-gaming offerings once again ranked prominently among younger demographics with 69.3% of Millennials and 65.7% of Gen Z saying non-gaming features have at least some impact on their loyalty to local casinos. In comparison, just 56.9% of Boomers and 61.3% of Gen X scored this as important. In addition, customer experience was identified as a top way to build loyalty with 89% of casino-goers saying good customer experience can lead them to choose a smaller casino over a larger brand.

Opportunities to Entice Online Bettors to Visit In-Person

Gauging the prevalence of online versus in-person wagering within the context of age groups, 73% of Gen Z and Millennials indicated they’ve placed a bet online. When the topic turned to in-person wagers, the responses effectively flipped, with 79% of Boomers stating they’ve placed a bet at a brick-and-mortar establishment; a significantly higher proportion than Gen Z and Millennials

Webinar Presenting Key Research Findings

The authors of the research are hosting a webinar in partnership with Tribal Gaming and Hospitality Magazine on Tuesday, February 13 at 10am PST. They’ll present the highlights of their findings and host a panel discussion; register to attend here.

To download the full 2024 Casino Player Trends Report, visit LaneTerralever .com.

Baltimore

Lucky Player Wins Big at Horseshoe Casino Baltimore

Published

5 months ago

November 22, 2023

GamingAmericas.com

lucky-player-wins-big-at-horseshoe-casino-baltimore

On Monday, November 6, a Caesars Rewards member at Horseshoe Casino Baltimore hit a $146,328.18 Mega Jackpot continuing the winning streak at the casino over the last several months. The table games dealer dealt the player two 7s of diamonds with another of diamonds already up, making the guest a big winner. This is the fifth progressive jackpot to hit at Horseshoe Casino Baltimore this year.

“Horseshoe Casino Baltimore has quickly become the casino in the region to win large table games progressive jackpots,” the General Manager for Horseshoe Casino Baltimore, Randy Conroy, said. “Five $100,000 and above jackpots have been won in the past 60 days with the largest being over $1 million Ultimate Texas Hold ‘Em Royal Flush, all won with only $5 wagers. Congrats to all big winners at the ‘Shoe’.”

To be eligible for the Mega Jackpot, guests must try their luck on a progressive game including Four Card Poker, Ultimate Texas Hold’em, Mississippi Stud Poker and Blazing 7’s Progressive located on level two of Horseshoe Casino Baltimore’s casino floor. For more information on Caesars Entertainment’s Horseshoe Casino Baltimore, visit Caesars .com/Horseshoe-Baltimore.

Caesars Entertainment

Caesars Sportsbook Launches in Maine on Mobile and Desktop

Published

5 months ago

November 8, 2023

GamingAmericas.com

caesars-sportsbook-launches-in-maine-on-mobile-and-desktop

Sports wagering is live in Maine, and Caesars Entertainment Inc. announced that its flagship sports wagering platform, Caesars Sportsbook, is accepting sports wagers on mobile and desktop in the Pine Tree State. Caesars Sportsbook launches through Caesars’ historic partnership with three of the Wabanaki Nations: the Houlton Band of Maliseet Indians, the Mi’kmaq Nation and the Penobscot Nation, furthering Caesars Entertainment’s longtime commitment to supporting Indian gaming.

“Maine sports fans deserve an elevated sports wagering experience that matches the pedigree of sports fandom in New England. The launch of Caesars Sportsbook delivers on that pedigree with a platform built for the modern sports fan 21 and older with exciting ways to wager responsibly on the sports they love. We’d like to thank Gov. Janet Mills and the Maine Legislature for making this launch possible, as well as the Maine Gambling Control Unit for all they have done throughout this process,” Eric Hession, President of Caesars Digital, said.

“Penobscot Nation is excited to partner with Caesars Sportsbook, the Mi’kmaq Nation and the Houlton Band of Maliseet Indians to bring online sports betting to Maine. We chose to partner with Caesars over other companies because of Caesars’ decades-long history of working with Tribal Nations throughout the country, their commitment to Tribal sovereignty and their understanding of our State’s deep history with horse racing. When consumers use the Caesars Sportsbook app they can do so knowing that they are supporting the vast majority of the Wabanaki Nations and a company that operates with respect and a commitment to Tribal Nations and a deep understanding of Mainers,” said Chief Kirk Francis of the Penobscot Nation.

“The Mi’kmaq Nation is proud to launch mobile sports wagering in Maine jointly with the Penobscot Nation, the Houlton Band of Maliseet Indians and Caesars Sportsbook. We appreciate the work of the Maine State Legislature, the Governor, and the Maine Gambling Control Unit to bring sports betting to the State in a way that promotes gaming integrity and offers a vitally needed economic opportunity to each of the Wabanaki Nations. The Mi’kmaq Nation is committed to working with its Tribal Nation partners, Caesars Sportsbook and State officials to offer a robust and well-regulated sports betting industry in Maine for the benefit of the Wabanaki Nations, the State, and the public,” said Chief Edward J. Peter-Paul of the Mi’kmaq Nation.

“The Houlton Band of Maliseet Indians is thrilled to offer the first legal online sports wagering in Maine in partnership with the Penobscot Nation, the Mi’kmaq Nation, and Caesars Sportsbook. Our three Wabanaki Nations searched long and hard for a partner who shares Maine values. We found that partner in Caesars Sportsbook. Caesars is committed to helping make all our tribal and non-tribal communities stronger and safer. The revenues from sports wagering will be used by our tribal governments and the State to support law enforcement, health care, housing, and education throughout Maine. Working together, we are stronger,” said Chief Clarissa Sabattis of the Houlton Band of Maliseet Indians.

Sports fans can download the Caesars Sportsbook app on iOS and Android or visit caesars.com/sportsbook on desktop for a sports wagering experience that delivers premium rewards via the industry-leading customer loyalty program, Caesars Rewards. Every wager placed with Caesars Sportsbook earns Tier Credits that contribute to status and Reward Credits redeemable for unique Caesars Rewards experiences like discounted getaways at various Caesars destinations across North America – including at destinations in the heart of the Las Vegas Strip – extraordinary culinary and entertainment experiences, as well as bonus cash in the app and unique sports experiences.

Caesars Sportsbook puts the sports fan at the center of the experience with versatile wagering experience, including livestreaming marquee sporting events and lightning-fast in-app scoreboards to quicker payouts, expanded in-play betting options, and user-friendly features.