Asia
Esports Company GamerJi, announces India’s biggest Esports event ‘GamerJi Community Challenge 2.0’
GamerJi, one of the fastest-growing Esports tournament platforms, announces the launch of India’s biggest Esports event ‘GamerJi Community Challenge 2.0’ in partnership with Loco as an exclusive live streaming partner for the tournament.
Founded in 2019 by gaming expert and serial entrepreneur Soham Thacker, GamerJi is India’s leading Esports tournament platform where users can play tournaments of their favorite games, host matches, communicate, share content & win prizes.
GamerJi Community Challenge 2.0 (GCC 2.0), features a prize pool of Rs 3,00,000 and consists of some of the most popular multiplayer games which include Clash Royale, Call of Duty Mobile, FIFA Mobile, WCC3 and Ludo. The limited-time event begins on June 27th and will see over 30,000 players compete in a number of rounds with each qualifier advancing to the finals, which will be held on 10th and 11th July.
Soham Thacker, founder, GamerJi, says, “We believe in the growth story of Esports in India and focus on bridging the gap between amateur to professional level gamers through our tournaments. GCC 2.0 tournament has seen one of the highest participation ever for a single event. GamerJi understands that aspiring gamers need exposure and recognition to advance in their Esports careers. Competitive gaming platforms like ours provide a transitional area for potential Esports athletes, something that the Indian gaming industry needs to accelerate its growth. GCC, a property created by GamerJi will see at least 2 more such large scale tournaments by the year end. GamerJi will continue to launch such tournaments to evangelise the Esports ecosystem in India and continue to provide a fair, fun and engaging platform to amateur gamers.”
GamerJi has over 1.3 million users on its app and has conducted over 22,000 matches. The tournament registration is free and can be done via the GamerJi App, available on the App Store and Google Play Store.
The first GamerJi Community Challenge GCC 1.0, which was organised earlier this year in January, featured 6 games with a prize pool of Rs. 1 lakh, attracted over 21,000 players, and reached over 7.3 million influencers with a 67% engagement rate.
GCC 2.0 has witnessed one of the highest participation numbers under a single event, with 30,000 registrations and counting, surpassing GCC 1.0. Throughout the event, it aims to reach over 10 million gaming influencers. The tournament will be moderated by the GamerJi team to ensure fair play, and multiple winners will be awarded cash prizes at the conclusion of the tournament.
GamerJi is also aggressively elevating the inter-college Esports landscape in the country with its college gaming league – CGL which has associated with more than 100 college teams since March 2021. CGL tournaments held in Apr 2021 saw more than 50 colleges compete including BITS – Pilani, Symbiosis Pune, Delhi university and nineteen IITs amongst others.
GamerJi plans to host three inter-college CGL tournaments and two GamerJi Community Challenge – GCC by this year-end.
The Indian gaming community is seeing one of the best growth phases as both amateurs and pros continue to stay indoors and naturally opt to hone their online gaming skills. According to a report by Deloitte India, the online gaming industry in India is expected to reach $2.8 billion by 2022. GamerJi addresses aspiring gamers in India to provide them with evolving gaming possibilities and position India as a global leader in Esports.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
Asia
EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
Asia
EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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