GambleAware, the leading charity and commissioner of gambling harms prevention and treatment services in Great Britain, has published a new report looking at which types of gambling pose the highest risks of harm.

GambleAware commissioned Bournemouth University to conduct research exploring the relative risks of harm associated with different types of gambling including land-based electronic gaming machines, online casino games, loot boxes and the National Lottery draw.

The research found that land-based electronic gaming machines in bookmakers and casinos and online casino games, which both offer the possibility of quick rewards and a fast pace of play, were associated with the highest level of risk. Usage of electronic gaming machines was the biggest predictor of someone going on to experience future gambling harms and those using land-based electronic gaming machines were found to be over 10 times more likely than average to be experiencing “problem gambling” while those using online casino games were four times more likely than average to experience harm.

Advertisement

The report calls for more restrictions on the availability and design of electronic gaming machines, including reducing the number of machines in venues, lowering stakes and implementing mandatory breaks. More restrictions are also called for on online casino games, to focus on responsible design, as well as for gambling operators to continue to develop and enhance systems to provide personalised support for online customers displaying signs of risk indicators such as spending large amounts of time or money.

The research also looked at other products which are often not viewed as traditional gambling including loot boxes and the National Lottery.

Loot boxes, which often feature in games aimed at children, can blur the lines between gaming and gambling, and were also found to carry risks. The research discovered that fifty percent of people who use loot boxes in computer games are at any level of risk. Those who used loot boxes exhibited a high likelihood of experiencing “problem gambling”, as using them inherently increases the risk due to their accessibility, immersive nature, and the blending of gaming and gambling environments. The report recommends that the effects of gambling-like elements in video games, such as loot boxes, should be investigated and more should be done to restrict their use among young people aged under 18.

The research also showed the National Lottery draw has a high reach into communities experiencing gambling harms. An estimated 600,000 people experiencing “problem gambling” were found to be using the National Lottery draw, while 500,000 people experiencing “problem gambling” use scratch cards. The report recommends that the National Lottery should signpost people to support services such as GambleAware, to help any lottery players who may be experiencing gambling harms.

The number of different types of gambling people take part in was also found to have a major impact on the risk of gambling harm. The report showed that the level of “problem gambling” increases in line with the number of types of gambling activities people participate in, and increases more after two activities. Therefore the report also calls for gambling operators to create shared databases to identify people doing several different types of gambling who are at an increased risk of gambling harms.

Advertisement

Zoë Osmond, CEO of GambleAware, said: “No form of gambling is completely without risk. However this new research shows that there are some particular types of gambling which can lead to an increased chance of experiencing gambling harm, which can have a corrosive effect on people’s lives, finances, careers and relationships.

“The research also brings into question some of the measures outlined in the Gambling White Paper such as relaxations in land-based gambling , which could lead to an increase in electronic gaming machines in venues, and having different online slot stake limits for those aged over 25 – we believe people over 25 should have the same lower limits as those who are younger. The report suggests the measures do not go far enough to protect people. This is why we are calling for the recommendations in this report to be adopted as they will help ensure that people can be better protected.”

Dr Ruijie Wang, from Bournemouth University, said: “This research was designed to explore the risks of harm from different types of gambling in the context of regulatory changes that were proposed within the UK government’s Gambling White Paper. The results highlight the need for more stringent gambling regulation, particularly in online slots and land-based electronic gaming machines due to their high risk of harm to young adults. More regulation is also needed to limit gambling-like practices in video gaming, such as loot boxes, to individuals aged over 18 years as the interaction between video gaming and gambling should not be ignored.”

Betsson Group has won 3 awards at the European iGaming Awards held in Barcelona on the 21 January 2025. This was the first edition of these awards and Betsson took home:

• Most Innovative Operator

Awarded to the operator displaying a culture of innovation and continual improvement.

Advertisement

• Best Sustainability Innovation (Operator)

This award recognises an operator that has made sustainability an integral part of its business, contributing significantly to the environment.

• Best Online Casino Operator

This award celebrates exceptional performance and an outstanding offering from an Online Casino Operator.

This marked a successful week at the ICE Barcelona 2025 Conference following multiple wins at the International Gaming Awards and the Global Gaming Awards EMEA 2025.

Advertisement

The Global Gaming Awards Europe, Middle East & Africa 2025 reward the gaming industry’s strongest performers across the previous 12 months, with a strong focus on the EMEA region.

Betsson Group was proudly recognised with the Social Responsibility of the Year Award and as a Runner-Up for the Online Sports Betting Operator of the Year Award at the Global Gaming Awards Europe, Middle East & Africa 2025. The Global Gaming Awards have gained respect amongst industry heavyweights and are considered one of the most trusted award ceremonies in the industry.

The awards voting process involved a panel of over 50 industry executives who cast their vote for a winner and a runner-up across all categories except the categories in which they have a conflict of interest.

Advertisement