Prodigy Agency, a leading esports representation agency, has appointed Guilhem Causse, a prominent expert with over 10 years of experience in the sports industry to the role of Head of Sales & Partnerships, to lead and expand its initiative to generate commercial opportunities for its players.
Prodigy Agency, founded and directed by Jérôme Coupez, represent more than 100 players around the world , including some of the biggest stars in esports like Mathieu “ZywOo” Herbaut and Jonathan “EliGE” Jablonowski on CS:GO, Adil “ScreaM” Benrlitom and Tyson “TenZ” Ngo on Valorant, Alexandre “Kaydop” Courant on Rocket League, or Paul “sOAZ” Boyer on League of Legends.
Before joining Prodigy Agency, Guilhem was leading the strategic growth of Infront Group’s digital entity in Europe, one of the leading full-service sports marketing companies in the world, working with premium brands such as NASCAR with emerging technologies to engage fans and drive sponsorship revenue, Activision Blizzard to handle the platforms of their teams ecosystem, Chelsea FC with the award winning app “5th stand”, PGA Tour with entertaining digital experiences or Under Armour to revitalize their ad landscape.
Prior to that, he had the opportunity to manage and lead innovative digital strategy and business growth with various revenue streams at “Amaury Sport Organisation” (A.S.O.), a company organizing over 90 sports events worldwide, including Le Tour de France in cycling or Dakar Rally in motorsport to implement engaging sponsorship operations, digital rights deals, D2C services and entertaining gaming licenses.
With extensive experience in sport and working with premium brands and agencies, as well as sharing the Players First mindset and strong values of Prodigy Agency, Guilhem is the perfect match to spearhead the Sales and Partnerships growth of Prodigy and its players.
Representing the world-class roster of Prodigy Agency, with more than 100 players around the globe, Guilhem will be leading the charge and initiatives to develop and diversify revenue streams for the players, by developing new commercial opportunities through ambassadorships, sponsorships, licensing and more, with a focus on creating collaborations with non-endemic and major brands.