Cryptocurrency
Ninjas in Pyjamas and Mercuryo Partner up to Put a Spotlight on Cryptocurrency
Legendary Swedish esports organization Ninjas in Pyjamas (NIP) and cryptocurrency infrastructure company Mercuryo have joined forces for BLAST Premier Spring Finals to onboard the esports community to the future of finance. Mercuryo is well-recognized in the financial industry as a rapidly growing cryptocurrency infrastructure company that provides global access to fast, secure, and affordable money transfers. Working together with industry leaders, Mercuryo designed a range of payment solutions to accelerate growth and boost businesses worldwide.
“This partnership with Ninjas in Pyjamas is crucial for us as a company and the entire fintech industry. Esports and fintech have a lot in common; passion, problem-solving, and the ability to think several steps ahead. In gaming, this set of skills can secure victory. In the financial industry, they help drive innovation,” said Petr Kozyakov, CEO at Mercuryo.
The partnership over BLAST Premier Spring Finals features, among other things, a video content series of three episodes, focusing on how Mercuryo can boost your performance and the similarities between gaming and the crypto sphere. Ryan Tinslay, Senior Manager Strategic Partnerships at Ninjas in Pyjamas, concludes:
“We’re so excited to start working with Mercuryo during our BLAST Premier Spring Finals campaign. It’s no secret that cryptocurrencies have continued to rise as both a payment and investment model, with increased availability to use crypto across more and more vendors globally. It’s still an area that can seem daunting for many to get into and really understand. That’s why we’re partnering with Mercuryo – to offer our fans the opportunity for a more secure, low-cost and easier way to transfer any of their fiat currency into crypto.”
The post Payhound empowers LSports with a seamless solution to receive payments appeared first on European Gaming Industry News.
Global MMA legend Michael Bisping has signed a sponsorship deal with the fast-growing top-tier crypto casino Lucky Block.
The tie-up between the Mixed Martial Arts and UFC superstar and the premium sportsbook and casino entertainment platform is a win-win for Bisping fans and Lucky Block’s swelling customer base of highly engaged players.
This deal secures opportunities for both parties by leveraging the valuable synergies present in the colliding worlds of sports and online gaming.
Through securing the sponsorship deal with Michael Bisping, Lucky Block is joining the big league of crypto casino industry leaders who understand the business impact of top-level sports sponsorship deals.
Aligning with the world of competitive sports, Lucky Block is not only endorsing a celebrated athlete but is also tapping into the fervent sports fan base that is growing by leaps and bounds. Together, Lucky Block and Michael Bisping are bridging the gap between traditional sports and the burgeoning world of crypto-based betting.
Damian Jacobs, Lucky Block community and growth manager commenting on the sponsorship deal, said: “We are pleased to announce our sponsorship of UFC icon Michael Bisping. We believe this deal will be a powerful catalyst as we embark on the next leg of our journey to lead crypto gaming’s conquest of the online sports entertainment and betting industry.
“This partnership shows that Lucky Block can mix it up with the other industry leaders. Our sponsorship of Michael Bisping shows we understand the importance of developing and exploiting the brand projection potential at the intersection between the sports domain and the disruptive power of crypto betting.”
Crypto Company of the Year was announced at the International Gaming Awards in London. SOFTSWISS, a leading technology company with 15+ years of experience in the industry, gets this title for the second year in a row.
Marking the beginning of ICE London, the awards ceremony has brought together top names in the iGaming industry to honour their achievements. The International Gaming Awards not only unites experts and gaming enthusiasts worldwide but also serves as the pinnacle charity event of the year.
The Crypto Company of the Year category recognises companies that create innovative experiences for clients in the gambling sector with a focus on crypto. The winner is determined by evidence showcasing the company’s standout performance in the crypto space compared to competitors. Reconfirming the previous year’s success, SOFTSWISS emerged as the Crypto Company of the Year for the second time in a row.
Securing the title of Crypto Company of the Year comes naturally to SOFTSWISS, the trailblazer in introducing crypto-friendly solutions for online gaming. Beginning with Bitcoin, SOFTSWISS has expanded its cryptocurrency offering to nearly 20 digital coins since 2013.
In its dedication to improving player experience, SOFTSWISS introduced the In-Game Currency Conversion feature. The innovation allowed players with crypto holdings to engage seamlessly in games originally tailored for fiat only. One year post-launch, 85% of all bets in crypto casinos powered by the SOFTSWISS Casino Platform were made via the feature.
As an expert in crypto-friendly solutions, the company shares its expertise through the quarterly State of Crypto reports and topical podcasts. This helps raise awareness among all stakeholders, offering essential insights for strategic decision-making.
Andrey Starovoitov, Co-CEO at SOFTSWISS, shares: “We are delighted to receive this award, and it signifies more than just recognition for our recent achievements. The title of Crypto Company of the Year holds deep meaning for those who led the way in integrating digital currencies into iGaming, actively advocate for crypto solutions, and generously share expertise in this field.”
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
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