Press Releases
First Look Games extends partnership with Scientific Games
Tier one developer’s full suite of slots now available via First Look Games’ innovative Demo Game Server allowing affiliates to offer “freeplay” games to their readers
First Look Games, the platform that directly connects game studios with online gambling affiliates, has extended its partnership with tier one developer Scientific Games, with the provider’s 458 most prominent slots now available on its Demo Game Server.
First Look Games launched its Demo Game Server (DGS) last year, allowing affiliates to offer once again free to play versions of a provider’s slots while remaining compliant with the Gambling Commission of Great Britain’s rules and regulations.
The DGS includes cutting age ID verification technology from “1account”; in the event of a successful verification, the user can then access the free to play game.
The addition of Scientific Games is a major coup for First Look Games, with the developer’s full suite of slots also added to its Game Library. This means affiliates can now download assets, such as logos, images and videos, as well as key information for all of the provider’s titles.
From this, they can then create engaging and informative content such as game reviews and comparisons and publish them to their readers alongside the correct logos and images.
First Look Games also allows developers to push notifications about network promotions, bonus campaigns and operator partnerships to affiliate members, further increasing potential exposure for their games and brands.
Tom Galanis, Founder of First Look Games, said: “We are thrilled to have extended our partnership with Scientific Games and for the provider’s full suite of slots to now be available to affiliates via our Demo Game Server.
“Freeplay games are a powerful engagement and conversion tool for affiliates and to be able to offer games from one of the biggest providers in the business will significantly help publishers capture reader interested and drive first time depositors.”
Dylan Slaney, SVP Gaming, at Scientific Games Digital, said: “We are delighted to build on our existing partnership with First Look Games to provide affiliates with the option to offer free to play versions of our games to their readers, driving awareness of and engagement with our slots, whilst elevating the high compliance standards we hold as a business.
“The role of affiliates is extremely important, to provide players with the information and insight they are seeking about our games and now they can also allow them to play for free and explore what they are looking for from particular games before heading to a casino to play for real.”
Trust Mode feature reduces unnecessary location checks by over 20%
Xpoint, a leader in geolocation security solutions, has unveiled its proprietary Trust Mode feature, a patent-pending product that allows online gaming operators to realize previously unattainable efficiencies while remaining compliant with all state regulations and enhancing player satisfaction.
Trust Mode is a product feature that decreases geolocation checks while complying with state-mandated check frequencies by minimizing location checks when a player is connected to a residential or office WiFi, even if they are near the border. Results have shown that Trust Mode reduces geolocation service checks by over 20%, allowing Xpoint customers to realize significant cost savings compared to legacy industry technologies.
“Trust Mode is a clear example of how competition fosters innovation,” the Chief Executive Officer for Xpoint, Manu Gambhir, said. “There is no need to frequently re-check the location of a bettor connected to Wi-Fi at their home despite being located near a state border.
“As well as benefiting operators, end users also benefit from Trust Mode as their battery usage will decrease due to the operator’s ability to reduce the number of location checks for players without accuracy being sacrificed. This technology will serve as a game-changer for operators looking to get the most out of their geolocation service provider.”
Xpoint is licensed and authorized in 20 states and the District of Columbia across its current customer portfolio including names such as Bet365 and PrizePicks. Trust Mode delivers efficiencies to an industry that has remained largely static due to previously low levels of competition. Trust Mode saves iGaming operators money while enhancing user experience. Roll-out for the service is expected later this year.
The company’s flagship geolocation platform for iGaming, Xpoint Verify, is an advanced toolset for geo-compliance. The service is focused on being the most accurate, allowing players in permitted locations and denying all others including those attempting to spoof their location. Xpoint Verify detects and prevents fraud while providing valuable marketing insights to operator customers.
Industry veteran joins as a consultant in run-up to Euro 2024
Technology-led sports betting specialist Checkd Group has appointed James Prosser (pictured) as Growth Consultant in a move designed to boost revenue generation potential ahead of a big summer of football.
Bringing a fresh and innovative approach to product and content, Prosser will take up a short-term role to focus on the quality of the user experience across all channels, providing a revamped and more customer-friendly product ahead of Euro 2024. This will comprise expanded bet types, improved customer journeys and better conversion for Checkd’s operator partners.
With over ten years of experience in the industry, Prosser will also add value to several teams across Checkd Group through his vast experience, knowledge and network in the affiliate space. The ex-Spotlight Sports Group Affiliate Director and co-founder of Free Super Tips and myracing will also aid the team’s long-term strategy by diversifying traffic sources.
The new addition follows the recent creation of Checkd Media’s new Digital PR team, boosting its organic search performance across its key sites in the United Kingdom and the Americas.
“I’ve long been impressed by how Checkd Group have performed predominantly through its social channels, so it was an easy decision to agree to join its team,” Prosser said. “To build on this success, we’re looking at taking a holistic view across all channels and diversifying traffic sources with a focus on data-driven solutions to elevate visibility and conversions. I’m looking forward to contributing to the excellent team already in place and providing additional expertise and experience to help shape the future of Checkd Group’s digital offering.”
“James’ addition to our team as a dedicated Growth Consultant marks a significant milestone in our journey toward exponential growth,” the Managing Director for Checkd Media, Alex Beecham, said. “With his previous experience and expertise in the space, James is already adding value and ideas on how we can optimise the user journey and conversion touchpoints. The move should help push on our platforms ahead of the Euros and new NFL season in the United States.”
The post Checkd Group Accelerates Growth Strategy with James Prosser Appointment appeared first on European Gaming Industry News.
The 2024 SBC Summit North America is set to bring a diverse array of stages, sessions, and esteemed speakers, in an event that promises to deliver numerous opportunities for learning, networking, and collaboration. Let’s delve into the highlights from each day of this groundbreaking summit:
Day 1: The Prelude to Insight
As the curtains rise on the inaugural day of the summit, attendees are greeted with a plethora of engaging sessions spanning regulatory compliance, responsible gambling initiatives, and the latest technological innovations. The stage is set for dynamic discussions and thought-provoking insights as industry leaders converge to explore the intersection of regulation and commercial growth.
Day 2: Navigating the Regulatory Maze
Against the backdrop of New York’s iconic Tribeca 360, day two of the summit takes center stage with a focus on regulatory compliance and responsible gaming practices. Attendees can anticipate deep dives into the complexities of mergers and acquisitions, the role of AI and big data in betting, and the imperative of responsible gambling technology. With expert speakers offering guidance and expertise, participants are empowered to navigate the regulatory maze with confidence and clarity.
Day 3: Charting the Course for Growth
As the summit enters its penultimate day, the spotlight shines on strategies for sustainable growth and innovation in the gaming industry. From exploring the symbiotic relationship between responsible gambling initiatives and long-term profitability to harnessing the power of emerging technologies, attendees are treated to a wealth of insights designed to drive commercial success while upholding the highest standards of integrity and compliance.
Day 4: The Grand Finale
As the final day dawns, anticipation mounts for the grand finale of the SBC Summit North America. Attendees can look forward to a culmination of key insights, actionable strategies, and memorable moments as the industry’s brightest minds come together for one last day of inspiration and collaboration. From live editions of the Safe Bet Show to dedicated conference tracks covering sports betting, iGaming, and leadership, the summit concludes on a high note, leaving attendees energized and empowered to chart the course for the future of gaming.
In summary, the SBC Summit North America emerges as a transformative event, offering a platform for dialogue, innovation, and progress in the gaming industry. With stages brimming with thought-provoking sessions and speakers at the forefront of their fields, the summit sets the stage for a future defined by compliance, responsibility, and sustainable growth.
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