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NSoft – Preconditions for release through third party platform

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One of the most appealing ways to get quick access to NSoft’s products: Sportsbook, round-based or on-demand betting games, is via third party platform integration.

All of this is achievable through Seven Platform, which allows simple implementation and effortless integration while allowing customers to run their business immediately upon installation.

We shared thoughts with Josip Rosić Milinković, Project Manager at NSoft, who explained why third-party platform integration could boost revenue, operations and game offering for betting operators worldwide.

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Growing gaming and betting businesses with multilayered process and service

NSoft’s unique approach to customers is essential for improving the performance of our top products and creating a stable and trustworthy long-term relationship. Our dedicated teams attend to customer’s technical needs by providing accurate and quick service, handling projects, removing technical obstacles and issues, as well as assisting in the sales process.

“Every day brings new challenges. Regardless of approaching a new market with specific regulations, expanding cooperation with existing partners or releasing a new product to a specific market – our job is a multilayered process which implies strong technical knowledge and excellent communication skills,” says Josip.

An extensive technical knowledge of our betting platform, gaming and betting product palette and worldwide markets is needed on an everyday basis and constant insight into the ever-evolving regulations and restrictions which each market can bring.

 

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Single solution for managing betting business operations

NSoft’s Seven Betting Platform is a genuine engine behind every product. NSoft’s software architects built it using their vast knowledge and relying on different approaches to develop and optimise this software solution. They made the system, always having in mind Seven’s future tasks like integrating new features and complying with different legal authorities. This single solution is responsible for managing core betting business operations.

“Technically speaking, it is a collection of modules, applications, and APIs that serve as a base layer. We then lay products on top of it and offer them to the betting operators. What is really significant about Seven is that it can transform the business of our customers because it is highly flexible, compliant in multiple jurisdictions and can be tailored to customer’s needs,” explains Josip.

 

The platform built with integrations in mind

Seven Platform is a powerful business tool, which can serve as a core betting platform or product aggregator. But what does this mean?

“In the case where a customer has products that are key to their operations, but Seven does not include them at the moment – we are able to integrate them on Seven platform throughout our seamless integration procedure. On the other hand, if a customer already has a platform which is running their operations, they can choose to integrate any NSoft product(s) while retaining full control of player and transaction management,” adds Josip.

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Seamless integration

Integrations are the industry’s standard. Seven Aggregator offers betting operators quick and straightforward access to NSoft’s large and diverse product portfolio with a single integration. The simplicity and quickness of this process is what makes them convenient for customers worldwide. NSoft currently has 184 customers in 42 countries and more than 100 integrations to third party platforms.

What makes it seamless? “Seven Aggregator is a component that sits between NSoft and third party platform. Seven Aggregator ensures seamless integration of products to third party platforms. All requests originating from NSoft as the product provider are aggregated and presented to third party platform in a generic way so that it’s deprived from handling Product specificity,” ensures Josip.

Seamless integration is a one time process after which the client can get all of our products anytime. We can also provide existing clients with additional games (as per request) without additional coding required on their side. We simply provide the client with additional game URLs.

Around 90% of all integration clients have six or more NSoft products integrated, mostly due to the fact that there is no difference in integrating one or ten products from both technical and commercial standpoint.

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In 2020 and Q1 2021, 235 of NSoft’s products were integrated for 35+ clients worldwide, including Serbia, Costa Rica, Serbia, Nigeria, Australia, Turkey and Brazil.

NSoft offers one of the industry’s most extensive product portfolios, from which Lucky Six, Next Six, Virtual Horse Races and Greyhound Races are our top-performing and most integrated games.

In addition to all of that, NSoft is the inevitable one-stop-shop for casino content and offers thousands of games through partnership with Casino aggregators. We are investing in cooperations with other platform providers such as Playtech, iSoftBet, EveryMatrix, Blue Ocean Gaming, Oryx and many others.

 

Preconditions for release through third party platform

What are the necessary preconditions for a successful release?

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“First and foremost comes the wallet to wallet integration which acts as the backbone of the integration. From a technical standpoint, successful wallet integration is the only condition for customers who wish to integrate NSoft products into their websites. Once that’s completed, the customer simply embeds product URLs into their website via iframe elements. It is important to emphasize that the wallet-to-wallet integration is a one time process that makes all of our products available to customers. Also, existing customers can request additional products at any point in time without the need for any additional coding,” adds Josip.

The length of the integration process depends on the capability and availability of the customer’s development team. Any additional requirements (e.g. by regulator or law) prolong the process itself, but in general, the basic wallet integration process is completed within a few weeks.

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Gaming Corps games suite to roll out with betPawa, which operates in 12 African countries

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Gaming Corps – a publicly-listed game development company based in Sweden – is to bring its premium games suite to more players across Africa after agreeing a partnership with betPawa.

More than 10 million Africans trust and use betPawa as their betting brand of choice, with the operator currently active in 12 countries across the continent. betPawa is on a mission to make betting friendly by providing 24-hour customer support, a user-friendly platform, the lowest minimum stakes and guaranteed and instant payments.

Players at betPawa will be able to enjoy Gaming Corps’ full portfolio of Crash, Mine, Table and Slot titles, as well as a certified Plinko. This will include recent smash hits such as RAMPAGE, Piggy Smash and Raging Zeus Mines, along with Gaming Corps’ renowned games series such as Jet Lucky and Coin Miner.

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Gaming Corps is now able to offer more value to players following the launch of its Smash4Cash™ mechanic, which is designed to make the game experience even more unique and bring an even greater chance for players to make the most of bonus rounds.

Mats Lundin, Gaming Corps’ Director of Sales, said: “We are delighted to partner with betPawa; an operator that has established a reputation as a successful and trusted betting brand across Africa.

“This is a fantastic opportunity for us to bring our thrilling games to many more players across the continent, and I look forward to offering even more magnificent games to betPawa’s players as we continue to strengthen our portfolio. Our Smash4Cash™ mechanic is already helping us produce games full of even more excitement, and I’m sure that trend will continue.”

Spencer Okach betPawa said: “This partnership with Gaming Corps will allow us to further strengthen our casino offering, and we are very excited to give our players the chance to make the most of Gaming Corps’ first-class games suite.

“We are always looking for ways to make the gaming experience with betPawa even more memorable, and I’m sure Gaming Corps’ ever-expanding list of games will help us do that.”

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The post Gaming Corps games suite to roll out with betPawa, which operates in 12 African countries appeared first on European Gaming Industry News.

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UK risks losing safer gambling leadership position – warns BetBlocker.org chief of partnerships

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Pedro Romero, chief of partnerships at safer gambling software provider BetBlocker.org has highlighted the sense of insecurity among Research, Education and Treatment organisations arising from the publication of the UK Government’s White Paper on gambling reform.

Speaking following February’s edition of ICE where BetBlocker and US-based International Centre for Responsible Gambling (ICRG), shared a £41,000 pool which was provided by leading brands Light and Wonder, Flutter, Betsson Group, IGT, Novomatic, Neccton and Playtech Pedro Romero noted: “The main talking points at ICE 2024, particularly in relation to safer gambling, revolved around the publication of the White Paper which has caused so much anxiety.

“It’s concerning that many in the third sector feel alienated from critical conversations about the future of safer gambling and harm minimisation.

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“The potential implications of this disconnect are significant, not just for the individuals and communities we serve, but for the UK’s reputation in the field.

“We must find a way to bridge this gap and work together to address the challenges ahead. Otherwise, I fear the UK risks losing its leadership position in advancing safer gambling practices.”

Regarding the £20,500 donation which was presented at ICE he added: “We have earmarked these funds with a dual purpose in mind. Primarily, it will assist with our running costs, which as a small charity is crucial for the sustainability of our operations.

“Additionally, we are excited about a very special project that we’re planning for ICE 2025 in Barcelona. Without giving too much away, it’s a development that aims to pay tribute to both Clarion and the city of Barcelona. We believe it will make a significant impact and we look forward to unveiling it.”

Romero spoke positively about the relocation to Barcelona stating: “ICE 2024 served as a fantastic farewell to London, marking the end of an era and the beginning of a new chapter in Barcelona.

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“While there’s a certain sadness in leaving a city that has been such a great host, the move to Barcelona is an exciting development. It represents a fresh opportunity for ICE to be the global gaming hub in a vibrant, dynamic city. We are very much looking forward to what the future holds in this new location.”

 

The post UK risks losing safer gambling leadership position – warns BetBlocker.org chief of partnerships appeared first on European Gaming Industry News.

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The MeridianBet – Golden Matrix Transaction Secures Approval at GMGI Shareholder Assembly

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The MeridianBet Group, Southeast Europe’s leading Business-to-Consumer (B2C) sports betting and gaming group, operating in multiple markets across Europe, Africa and Latin America, announced that the shareholders of Golden Matrix Group (GMG), a developer, licensor and global operator of online gaming and eCommerce platforms, systems and gaming content, have voted to approve the acquisition of MeridianBet.

Commenting on the merger Zoran Milosevic, Chief Executive Officer of MeridianBet Group, said: “Today marks a major milestone for MeridianBet and I am thrilled that the shareholders of Golden Matrix have overwhelmingly voted in favor of the acquisition of MeridianBet. By joining forces, we are not only expanding our reach but enhancing our ability to provide customers with a diverse and comprehensive offering whilst creating a leading global betting group. I look forward to announcing the completion of the deal in due course.”

The post The MeridianBet – Golden Matrix Transaction Secures Approval at GMGI Shareholder Assembly appeared first on European Gaming Industry News.

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