Study outlines steps sector urgently needs to take to keep up with digital entertainment giants and remain relevant for next generation players
iSoftBet, the leading online games supplier and content aggregator, has released a white paper outlining the steps the iGaming industry urgently needs to take to deliver future proofed entertainment experiences.
Written by Neal Garman, CTO of iSoftBet, the free to download study presents exclusive insights from commissioned data analytics experts examining key technologies iGaming needs to adopt and invest in to rival digital entertainment giants such as Netflix and Amazon in order to remain relevant for a new generations of players.
The white paper is entitled ‘Seven Years in the making’ due to iSoftBet’s disruptive seven-year plan to build and invest in a highly agile, scalable, and secure globally available platform. The leading provider’s vision for its platform is to instantly host any product, technology or currency, creating a global shop window of entertainment and gaming products, available to any audience, in any market, no matter when, where, how or on what device.
Neal Garman, Chief Technology Officer, iSoftBet, says: “The world has evolved at an extraordinary pace – placing digital platforms at the heart of consumers’ habits. The tech world has never been more advanced and with cutting-edge innovations adopted by many industries, there is a sense of urgency for iGaming to catch up.
“Over the course of the next seven years, we are committing to investing in the best talent and technology to build a highly adaptable platform for an anywhere, anytime data-driven future that allows our global network of customers to interact in a unique way in the fastest, most effective and enjoyable way possible.”
The study brings to the forefront several areas iGaming either has yet to explore, or invest in, but that many businesses outside the sector have already begun to implement. These include:
- The internet of behaviour (IOB): The billions of data, or ‘digital dust’ of daily life, gathered and used to influence behaviours and create optimum user experiences, all in real-time.
- Digital twins: Highly sophisticated and heavily automated AI-driven data warehouses that enable machine learning models to explore and optimise digital worlds to find solutions and test systems that are beyond human scale.
- Hyperautomation: Crucial to achieve real-time access for iGaming customers, to attain scale and optimise spend during lower periods of traffic, and to create efficiencies that can be reinvested into further innovation.
To download the full white paper, click here: Seven Years in The making – Outlining the steps the iGaming Industry urgently needs to take to deliver future proofed entertainment experiences.