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Veloce Esports has today announced a partnership with Danish audio-visual brand, Bang & Olufsen, who will supply the London-based company with a range of premium audio devices for its new gaming HQ in Fulham and headsets for its talented pool of drivers.

The speakers from Bang & Olufsen now create the soundscape to Veloce’s new HQ which include the unique modular Beosound Shape wall speaker, which takes centre stage in the entry to the building. Other featured products include Beosound 1 and Beoplay M5 portable speakers, a Beovision Eclipse television, two Beosound Stage soundbars and the iconic Beoplay A9 speaker, to name just a few.

The collaboration marks Bang & Olufsen’s first venture into the gaming industry – Beoplay Portal, which was launched by the Danish audio company in March 2021, and is the first gaming headset and product in what is a new category for the brand.

The partnership couldn’t come at a better time, as Bang & Olufsen endeavours to reach an exciting new audience with the experienced and successful team at Veloce. Through a range of bespoke and engaging content, Bang & Olufsen will enter into Veloce’s extensive esports ecosystem, which receives over 215 million views per month.

The partnership is set to extend further into yet-to-be-announced collaborative projects that will be revealed later in 2021. The two parties will continue to work closely together throughout the year, with a view to continuing and expanding the partnership into 2022 and beyond.

Rupert Svendsen-Cook, CEO, Veloce Esports commented:

“We’re really excited to welcome Bang & Olufsen to the Veloce family. There are a lot of synergies between us and the products are a great fit for our brand. We’re looking forward to promoting the new range across our vast media network and putting Bang & Olufsen in front of a highly engaged as well as fresh audience.

“We’ve embraced the last 12 months to maximum effect with major growth across all of the company’s key verticals, including hitting record viewership, securing major new business and expanding our full time workforce to 36 staff as we’ve moved into our new Fulham HQ. The partnership with Bang & Olufsen only serves to solidify our credibility and growing status.”

Scott Anderson, Director UK & IE, Bang & Olufsen added:

“Veloce Esports is a very natural fit for us. As such a new and innovative organisation, we believe the partnership represents an ideal opportunity to introduce our brand to their gaming audiences, and their broadcast network numbers speak for themselves.

“Equipping Veloce’s new gaming HQ was a really fun project for us as it was a blank canvas, allowing us to tailor it to their requirements. Veloce’s broadcast talent and esports teams will also benefit from using our brand-new Beoplay Portal luxury gaming headset, offering industry leading sound quality for a truly immersive wireless experience — with features including feed-forward ANC and all-new virtual boom arm, it’s sure to give them the winning-edge! We look forward to developing the partnership further and are excited to see where it will take both Veloce and Bang & Olufsen.”