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Team Vitality unveils adidas Pro Jersey 2021

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The new jersey is the first adidas model designed from scratch for an esports team and celebrates the last eight years of Team Vitality

Now available in V.Shop and at https://shop.vitality.gg and adidas.fr

Leading global esports organisation Team Vitality debuts its Pro Jersey 2021, the first adidas model designed from scratch for an esports team. As the first team to partner with adidas on a jersey not based on an existing sport club design, the creative department at Team Vitality and adidas came together to produce a cutting-edge model especially for this shirt. The sleek design launches today celebrating the past eight years of achievements and milestones for Team Vitality, while cementing its longstanding and innovative five year partnership with adidas. Each element of the Team Vitality Pro Jersey 2021 including the collar, sleeves and base mesh have been hand-picked by both brands.

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Team Vitality’s partnership with adidas began in 2017 and has gone from strength to strength. In 2019, adidas co-created its first esports sneaker with Team Vitality, VIT.01, which went onto sell out worldwide within a week of its release. During 2020, Team Vitality and adidas produced two new jersey designs including the Alternate adidas VIIctory Jersey, as well as the second iteration of the esports sneaker, VIT.02. The Dragon Ball Z inspired limited edition sneakers sold double the amount of pairs in the same timeframe as VIT.01, in just under 24 hours after its launch.

The new Pro Jersey 2021 features a standout yellow and white patterned line design which represents the expansion, evolution and success of the organisation over the past eight years, with the main bold yellow line seamlessly connecting and uniting both patterns, acting as the organisation’s backbone. The Pro Jersey 2021 is made from 100% recycled polyester and also features adidas’ Primegreen, a series of high-performance recycled materials, to help End Plastic Waste plays a major role in the brand’s commitment to reach the target of 60% of all ranges produced with recycled polyester by 2021. The design will be worn by Team Vitality’s pro players and ambassadors across all titles.

Since it was founded in August 2013 by Fabien Devide and Nicolas Maurer, Team Vitality has gone on to form a global presence in esports with a roster of talent featuring some of the industry’s best esports players. With teams competing across eight esports titles including Rainbow Six, League of Legends, CS:GO, FIFA and Rocket League, Team Vitality continues to show its competitive edge and industry achievements with numerous championship wins. As of 2021, Team Vitality continues to build upon its esports status, most recently announcing its expansion into the VALORANT competitive scene.

“We are so proud of this partnership with Team Vitality. This approach reinforces our position as an innovative and ground breaking sport brand. Team Vitality is a high quality partner that continues to inspire the esports industry with a strong presence that we were the first, as an equipment manufacturer, to pre-empt more than 4 years ago. Our priority is to offer the best out of our products and technologies to our athletes to help them make a difference, whatever their discipline. We’re so pleased with this partnership that we want in the long run to continue to challenge sports industry codes” said Sylvain Bouches, VP Director Brand for adidas France.

“We are proud to be the first team in the world to have an original adidas concept design which represents the expansion, evolution and success of Team Vitality over the last eight years. As we stand in the fifth year of our partnership, it’s great to still be able to create cutting-edge ideas and produce exceptional products that resonate with our community,” said Fabien “Neo” Devide, Executive President & Co-founder, Team Vitality. “With partnerships spanning fashion, music, and tech, esports is truly forming its own path as a modern competitive sport, and holding its own when compared to traditional sports.”

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The jersey is available to purchase now with the option to customise online, in V.Shop and in all adidas distribution networks. The price of the jersey without customisation is €79.99 or €94.99 with customisation.

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North Star Network acquires Um Dois Esportes

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North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

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“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

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The post North Star Network acquires Um Dois Esportes appeared first on European Gaming Industry News.

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GIANTX Promotes LVP Superliga Toplaner Th3Antonio to the League of Legends EMEA Championship Roster

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Today, GIANTX is excited to announce an update to its LEC competitive roster. Antonio”Th3Antonio” Espinosa Bejarano is recognised as one of the most successful LVP Superliga players in the history of GIANTX, and he has now reached a pivotal moment in his career to compete in the League of Legends EMEA Championship (LEC).

The LEC is the most important League of Legends competition in Europe and one of the most relevant in the international esports scene. The Barcelona-born ‘toplaner’ will be part of the lineup kicking off the LEC Summer split season in Berlin, which starts in June. As the community quotes; ‘Th3LEC’ is finally a reality.

Commenting on his new role, Th3Antonio said:

“This is the dream I’ve been working towards since I entered esports. I always wanted to compete at the highest level to face the best, and finally, I have this opportunity. I never stopped striving, and thanks to that and the work we’ve done together with all my teammates, we’ve achieved great things in Spain, but the LEC has always been my ultimate goal. Going to the LEC with my lifelong club, GIANTX, is a double dream. Everyone knows what GIANTX means to me”.

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Sports Director at GIANTX, David Alonso, added:

“Th3Antonio deserves this opportunity, both in recognition of the level he’s at and all the work he has put in over the past few years. We are convinced of this decision and that he will give everything to succeed in the LEC. He has always been characterised by sacrificing himself for others, and lately, he has taken a step forward by leading in crucial moments, a clear sign of his maturity as a player”.

Having joined at a young age in 2017, Antonio ‘Th3Antonio’ Espinosa has become one of the most decorated players of the LVP Superliga and of GIANTX history. During his time with the team, he has won four Superliga titles, two Iberian Cups, one Copa, and has reached an EMEA Masters final, as well as other national competitions.

The decision to promote Th3Antonio reflects GIANTX’s need to implement changes following the results of the LEC Winter and Spring split seasons. In both splits, the team fell short in the first round of playoffs. The Summer split season is the main shot at Worlds for all teams, and the aim of the club was to make the necessary changes to achieve this goal. After a period of reflection and numerous trials, Th3Antonio has been chosen for the toplaner position.

The post GIANTX Promotes LVP Superliga Toplaner Th3Antonio to the League of Legends EMEA Championship Roster appeared first on European Gaming Industry News.

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L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

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Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

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The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.

The post L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament appeared first on European Gaming Industry News.

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