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Gibraltar-based bookmaking and online gaming company BetVictor has signed on for yet another year with LeanConvert. The pioneering industry stalwart will continue to partner with the optimisation and personalisation specialists for what will be a fifth year of continued success and growth.

“We work in an incredibly innovative and fast-moving marketplace,” says Eoin Ryan, BetVictor’s Director of Product. “We wanted to continue working with LeanConvert because they have an immaculate track record in the gaming industry. Specifically, they’re supporting us in staying ahead of our competitors when it comes to delivering the best possible experience to our players.”

The ongoing partnership between LeanConvert and BetVictor comes at a time when the latter is putting in a concentrated effort to renew their online look and feel, with LeanConvert leading the charge on implementing new product features for optimised player experiences.

“LeanConvert understands our customers and product and treats them like their own,” Ryan adds. “This has obviously had a direct and positive impact on ROI, but more importantly, has kept BetVictor a favorite destination for players.”

“BetVictor was our first customer,” says LeanConvert’s Founder and Managing Director Tim Axon. “We’re extremely thankful for them taking a punt on us, and we’ve always aimed to repay their faith and investment with ROI, insight and innovation. They share in our ideology that there’s always room for improvement, and that if you don’t continuously strive to be better, your competitors will.”