Arland boosts its esports offering by partnering with Oddin

The Austrian sports betting platform provider is going to offer the esports iFrame solution from Oddin to its wide range of clients.

Arland is an Austrian iGaming platform provider. Their proprietary betting platform has a modern and flexible tech stack – open to innovation and easy to scale, maintain and operate.

Oddin has positioned itself as a quickly growing esports odds feed supplier. Its offering is focused on an engaging live-betting selection and covers all major esports titles: Counter Strike: Global Offensive, League of Legends, Dota 2, and Kings of Glory.

“Our partners across the globe are aware of the potential represented by esports, one of the most important drivers of growth for the betting industry in the next couple of years. Therefore, we were searching for a solution that could bridge the gap between sports betting and this new ecosystem represented by esports. The Oddin’s iFrame solution fulfilled all the requirements, creating a perfect match with our Bookmaker NEXT Software. We are now addressing the industry with an innovative and robust esports-centric platform.” stated Felipe Andrade, CEO at Arland.

‘’Felipe and his team share our vision about challenging the status quo. Arland and their partners understand the value that esports brings, especially in terms of demographics as well as new and alternative revenue streams. They see the potential on markets that have not been properly addressed yet. We are happy to continue our expansion and make our truly engaging esports offering available through progressive partners such as Arland.’ said Marek Suchar, Head of Partnerships at Oddin.

There is an increasing demand for end-to-end solutions from esports betting start-ups that are looking to expedite their go-to-market strategy. Combining the esports-centric iFrame and a progressive platform, the cooperation aims to target these market players as well.

During the last year, many bookmakers finally understood the importance of esports. However, only those driven by innovation and with a clear vision of the future are ready to invest in it. Only time will tell if esports can challenge traditional sports – but given the fact that esports fans are mostly younger generations, the right question is actually ‘when’ rather than ‘if’.