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Adverty enters next phase of growth and global expansion by focusing founder Niklas Bakos on product strategy and promoting Tobias Knutsson to CEO

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Adverty AB (publ) announces the promotion of Tobias Knutsson to CEO, alongside the appointment of Thorbjörn Warin as Chief Supply Officer, with founder Niklas Bakos to focus on product strategy and development, as the leading in-game advertising specialist enters its next phase of growth and global expansion.

Adverty, the leading in-game platform for advertisers, agencies and game developers, prepares for the next phase of growth in the commercialization of its seamless in-game brand advertising platform, by expanding the management team to accelerate developments within product and sales.

Tobias Knutsson, currently Chief Commercial Officer, brings years of leadership, strategic sales and extensive business development experience to the role as CEO of Adverty. Previously Chief Commercial Officer at DanAds, and CEO at Strossle, where he was responsible for revenue optimisation at the fast-growing media tech company, he comments: “Adverty is taking the next step in its journey towards unlocking previously unreachable audiences and comprehensive monetization streams. I am beyond excited and can’t wait for this next stage on our journey and taking the reins as CEO.”

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Adverty’s founder Niklas Bakos will now be able to focus on key areas within product strategy and development, as the company readies itself for further acceleration and expansion globally. He says: “We are at an exciting junction both industry and company wise and as a leader within the in-game advertising space we continue to push our boundaries to make sure what we build today is what the industry needs both now and tomorrow. My emphasized focus will allow me as a product-centric founder to fully work on short to long term product related strategies and developments – not only the soul of the company, but fundamental to our future success.

“We have been very impressed by Tobias’ qualities, leadership skills and his contribution to the management of the company, beyond his role in sales”, says Joachim Roos, Chairman of the Board of Directors. “This change of responsibilities is a great opportunity to avoid any disruption to the current business, while setting the scene for further growth, and for the company to mature.”

To accelerate further growth of its games portfolio, Adverty is hiring Thorbjörn Warin as Chief Supply Officer. Based in Finland, Warin was previously VP of Publishing EMEA at US based adtech company AdColony, where he worked closely with game publishers in the region. With over 15 years of experience from senior roles within the mobile industry, Warin is a mentor with the first European game development accelerator and advisor to one of India’s leading mobile F2P game developers, Cympl. He served as CMO of Helsinki-based game developer Grand Cru, and, prior to that, as Head of Marketing at Berlin-based game studio, Wooga. Warin will oversee growth on the supply side, by engaging more game developers to become part of Adverty’s seamless in-game advertising portfolio, and lead a diverse team of business developers across Adverty’s offices in London, Madrid and St Petersburg.

Warin comments: “I am excited to bring Adverty’s unique, seamless and unobtrusive ad offering to more game developers across the globe and help both smaller and larger publishers maximize their ad monetisation. Gaming is slowly becoming the next big thing for brands – Verizon is set to create a virtual Super Bowl stadium in Fortnite this year – and game developers have used traditional ad solutions for years already. Now we just need to connect the dots and introduce them to the new way of monetizing through brand advertising.”

Adverty is also expanding the team further with the hire of Olga Kazanski, based out of Russia, who will join Warin’s team as Director of Business Development. A strategic-minded specialist in gaming, she joins from ad tech company Mintegral, where she focused on publisher business development.

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The news follows Adverty’s recent multi-patent grants in the US and partnership announcements with InMobi and Verizon Media, which enables the media giant’s wide range of partners and advertisers access to Adverty’s in-game ad solutions, in order to reach wider audiences within gaming.

Adverty is currently in the process of strengthening its demand-side team with a replacement to the Chief Commercial Officer position.

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The MeridianBet – Golden Matrix Transaction Secures Approval at GMGI Shareholder Assembly

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The MeridianBet Group, Southeast Europe’s leading Business-to-Consumer (B2C) sports betting and gaming group, operating in multiple markets across Europe, Africa and Latin America, announced that the shareholders of Golden Matrix Group (GMG), a developer, licensor and global operator of online gaming and eCommerce platforms, systems and gaming content, have voted to approve the acquisition of MeridianBet.

Commenting on the merger Zoran Milosevic, Chief Executive Officer of MeridianBet Group, said: “Today marks a major milestone for MeridianBet and I am thrilled that the shareholders of Golden Matrix have overwhelmingly voted in favor of the acquisition of MeridianBet. By joining forces, we are not only expanding our reach but enhancing our ability to provide customers with a diverse and comprehensive offering whilst creating a leading global betting group. I look forward to announcing the completion of the deal in due course.”

The post The MeridianBet – Golden Matrix Transaction Secures Approval at GMGI Shareholder Assembly appeared first on European Gaming Industry News.

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BMM INNOVATION GROUP TO EXHIBIT AT THE INDIAN GAMING TRADESHOW (IGA) APRIL 10-11 AT THE ANAHEIM CONVENTION CENTER, DEMONSTRATING COMMITMENT TO TRIBAL PARTNERSHIPS, INDUSTRY ADVANCEMENT

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The BMM Innovation Group will exhibit in Booth No. 628

BMM Innovation Group (“BIG” or the Company), a technology conglomerate providing world-class services and cutting-edge solutions to the global gaming industry, today announced that the Company and its representatives are exhibiting, attending, and speaking at the Indian Gaming Association (IGA) Tradeshow April 10-11 at the Anaheim Convention Center in Anaheim, California. BIG, which includes BMM Testlabs, BIG Cyber, and RG24seven Virtual Training, will exhibit in Booth No. 628.

BMM Innovation Group Chief Marketing Officer Laura Olson-Reyes said, “The IGA event serves as a cornerstone in our ongoing commitment to strengthening partnerships with Tribal stakeholders, understanding their evolving needs, and collectively driving innovation and progress in the industry. We are excited to engage in insightful discussions, share our expertise, and showcase our latest services that empower and protect Tribal enterprises.

Experts and thought leaders from BMM Testlabs, BIG Cyber, and RG24seven Virtual Training will be on hand at the booth to discuss the Companyߣs testing, certification, cybersecurity, and training solutions for land-based and digital Tribal markets.

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In a show of support for Tribal gaming, the BIG Group will be presenting a scholarship to the Tribal Gaming Protection Networkߣs NextGen initiative during the show. This initiative brings together a talented group of emerging leaders and young professionals in the Tribal gaming industry.

Olson-Reyes said, Éc;We are proud to have served Tribal gaming and supported its communities for more than 23 years, and we are honored to contribute to the Tribal Gaming Protection Network and its focus on creating a nurturing environment for young professionals to collaborate, learn, and lead in the Tribal gaming sector.

BIGߣs thought leaders will speak on several panels during the IGA conference:

  • 3 p.m. Monday, April 8 Room 204B: Amit Sharma, Chief Executive Officer of BIG Cyber, will present on Data Security and Privacy in AI-Enabled Casinos
  • 10 a.m. Tuesday, April 9 Room 203B: Sharma will speak on a panel on Tribal Gaming Security Standards ߝ why they matter and a possible roadmap to building a dedicated Tribal security gold standard
  • 3 p.m. Tuesday, April 9 Room 204A: Wendy Anderson, Chief Executive Officer of RG24seven Virtual Training, will speak on a panel focused on The Staffing Challenge: Innovative Approaches to Casino Workforce Management

Visit xpressreg.net to register for free entrance to the IGA trade show exhibits, courtesy of BMM.

 

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Casimaru.com Reinforces the Product with the New Free-Play Feature

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In the dynamic world of online casinos, Casimaru.com emerges as a standout player, captivating customers with its innovative approach to the online casino experience. Casimaru.com has recently introduced a game-changing feature to its platform – a free-play slot feature that is set to redefine the way new players enter the online casino world.

Casimaru.com, a leading online casino portal web site that has garnered attention for its exclusive offers, accurate information, and entertaining content. As a hub for both avid casino enthusiasts and beginners, Casimaru.com has become synonymous with a top-tier portal web site, listing numerous online casino sites that cater to players of varying preferences.

Recognizing the evolving demands of the online casino community, Casimaru.com has taken a significant step by introducing a new free-play slot. This strategic move aims to attract a broader audience, providing both novice and experienced players with the opportunity to explore the latest slot games without financial commitment.

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The free-play slot enhances the overall gaming experience, allowing users to familiarize themselves with the diverse array of games available on operators. Players can now engage in risk-free exploration, capturing the characteristics of various games and discovering new favorites.

Moreover, Casimaru.com hosts free tournaments by utilizing the free-play slot feature, further elevating the excitement for players. This innovative approach does not only adds an element of competition but also encourages players to immerse themselves in the online casino world. The free tournament serves as a gateway for players to experience the thrill and enjoyment of online gaming without any financial risk.

The free-play slot feature on Casimaru.com is made possible through collaboration with one of the leading game providers in the industry. This partnership ensures that the feature is not only enticing but also supported by high-quality, engaging content. By joining forces with a renowned game provider, Casimaru.com fortifies its position as a trailblazer in the online casino industry, providing players with the latest and most accurate information, as well as the highest quality gaming experience.

Ultimately, Casimaru.com sublimates the feature into even more effective opportunities for increased player engagement, drawing individuals into the world of online casinos and encouraging them to stick around for a more immersive and enjoyable gaming experience.

The post Casimaru.com Reinforces the Product with the New Free-Play Feature appeared first on European Gaming Industry News.

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