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Sportal365 and Spotlight Sports Group agree new content deal

Sportal365 has announced it has partnered with Spotlight Sports Group to expand its sports content publishing platform. The global content specialists Spotlight Sports Group will now provide its expert independent betting content to Sportal365’s client base.

The bespoke editorial ensures customers are informed with high-quality content covering all sports and available in more than 70 languages. Spotlight Sports Group aims to keep Sportal365 customers up to date on breaking sports news as and when it happens. The content provided is bespoke to each client to ensure tone of voice consistency and enables the client to attract more customers.

Sportal365 is built on a stable state-of-the-art technology stack. Architected from the start to be on the cloud, the CMS is built for scale. The SSG content will be input directly to Sportal365’s CMS which means their clients can integrate the betting editorial directly to their sites.

Spotlight Sports Group head of digital Will Fyler spoke about the breadth in sports content the publisher is now providing and the benefits to integrating.

Fyler said: ‘We’ve really grown our bespoke editorial offering, covering all sports in more than 70 languages. It gives clients more choice and bettors more confidence to make informed betting decisions. Our independent analysis and bespoke editorial enriches sportsbooks and takes the sports betting experience that step further. We’re constantly looking to support betting partners with editorial content and with Sportal365’s unique CMS we will be able to offer them an additional competitive edge.’’

Sportal365’s CEO Stilian Shishkov echoed Fyler’s comments discussing the engagement expert editorial can bring.

‘We know Spotlight Sports Group sports content is a market-leader and used by a number of major bookmakers so we’re delighted to integrate to our CMS and make it available to our clients. Having their expertise in such a wide range of sports will be hugely beneficial and will add another unique aspect of our offering.’’