Balkans
ORYX Gaming becomes MerkurXtip’s exclusive aggregator partner in Serbia
ORYX Gaming, a Bragg Gaming Group company, has expanded its footprint in Serbia after becoming the exclusive content aggregation partner to MerkurXtip.
Through the partnership, MerkurXtip has significantly enhanced its online casino offering and following a successful integration, the Gauselmann-owned operator has access to ORYX Hub which includes 10,000+ games from 100+ renowned suppliers as well as content from ORYX’s exclusive RGS partners GAMOMAT, Kalamba Games, Givme Games, Golden Hero, CandleBets, Peter & Sons and Arcadem.
MerkurXtip is utilising ORYX Hub to launch games from all of ORYX’s RGS partners and a variety of third-party content from suppliers such as Evolution, Pragmatic Play, Greentube, Blueprint and Microgaming.
The operator will also use ORYX’s Data Platform to analyse product performance, perform targeted marketing campaigns and offer player engagement tools, such as free rounds, leaderboards, tournaments and achievements that have proven to significantly increase player retention and player values.
The regulated online gambling market in Serbia has been growing at a rapid pace, with online GGR increasing from €16m in 2016 to €96m in 2019, demonstrating a compound average growth rate of 82 percent. ORYX’s content has been proven very popular with Serbian players following its partnerships with Balkan Bet, Olimp, Meridian Bet, Maxbet, Top Bet, Admiral Bet and Mozzart Bet.
ORYX is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and its content is certified or approved in 18 major jurisdictions. The supplier was also recently awarded an ISO/IEC 27001 certificate, underlying its commitment to information security.
Matevž Mazij, Managing Director of ORYX Gaming, said: “Taking our products live with yet another operator partner in Serbia is a great testament to the success and popularity of our content in the country.
“We are going from strength to strength in the market and through this deal with MerkurXtip we will further bolster our existence in Serbia and extend the reach of our premium products.”
Nenad Aleksic, Head of IT at MerkurXtip, said: “By partnering with ORYX we are now able to offer our customers a substantial library of top-notch gaming content via a single integration.
“ORYX’s gaming content has gained a strong following in Serbia and beyond and we are thrilled to have added it to our online casino and enhance our offering.”
Balkans
Enhanced Regional Presence: The Partnership Between SYNOT Games and BET.bg

SYNOT Games, a leading content provider in the iGaming industry, has announced a strategic partnership with BET.bg, one of the foremost online casinos in Bulgaria. This collaboration, made possible through the EGT aggregator platform, marks another key milestone in SYNOT Games’ continued expansion across the Balkan region.
As a recognized leader in Bulgaria’s competitive gaming landscape, BET.bg strengthens its offerings by incorporating SYNOT Games’ comprehensive portfolio of online slot titles. The integration provides a diverse selection of high-quality games to BET.bg’s players, including popular titles such as Aztec Jaguar Megaways, Legends of the Colosseum, and Crazy Free Fruits.
The partnership serves several strategic objectives for the SYNOT Games. First and foremost, it supports the company’s long-term vision of establishing a robust presence across the Balkans by aligning with trusted and high-performing regional operators. The collaboration with BET.bg enables SYNOT Games to tap into a loyal player base in Bulgaria, driving higher brand recognition and user engagement. Furthermore, it accelerates the company’s mission to diversify its distribution channels and leverage aggregators like EGT to maximize reach and operational efficiency.
“We’re excited to team up with BET.bg, a respected and trusted operator that holds a great position in Bulgaria,” said Martin Krajčí, Chief Commercial Officer at SYNOT Games.
“With the amazing support of EGT’s aggregation platform, we’ve been able to share our portfolio with a wider audience. This partnership highlights our strategic focus on the beautiful Balkan region and showcases our commitment to delivering quality content that truly meets the needs of local players‘ preferences,” she continued.
BET.bg team added: “We’re always on the lookout for fresh ways to enhance our offerings and bring top-notch entertainment to our users. By teaming up with SYNOT Games, we can do just that! Their diverse and engaging portfolio beautifully complements our existing lineup, and we can’t wait to see how our players enjoy these high-performing titles.”
The launch of SYNOT Games’ content on BET.bg continues the provider’s momentum in regulated markets, supported by a steady rollout of new titles and proven performers tailored to diverse player bases. The move exemplifies SYNOT Games‘ strategy of forming long-term partnerships that ensure content visibility and align with partners’ growth ambitions in key European markets.
The post Enhanced Regional Presence: The Partnership Between SYNOT Games and BET.bg appeared first on European Gaming Industry News.
Balkans
SYNOT Games Signs Strategic Partnership with Star Bet

SYNOT Games, a leading provider of premium casino solutions, has strengthened its presence in Serbia through a strategic partnership with Star Bet, one of the country’s most prominent brands.
Facilitated via SYNOT Interactive, this collaboration marks a significant milestone as the first and largest brand launched with BetOxygen, the operator behind Star Bet.
Through this integration, Star Bet players now have access to over 140 cutting-edge SYNOT Games titles, including fan favorites such as Aztec Jaguar, Amazons‘ Wonders, 27 Joker Fruits, and Book of Secrets. The partnership aims to elevate Star Bet’s gaming portfolio, delivering an unparalleled player experience with SYNOTS’s renowned mechanics and innovative game features.
SYNOT Interactive, the aggregation platform behind this launch, plays a crucial role in connecting top-tier gaming providers with operators worldwide. With seamless API integration and a diverse content offering, SYNOT Interactive enables partners like Star Bet to access a vast library of high-performing games while ensuring compliance with local regulatory frameworks.
“Our collaboration with Star Bet is a testament to our commitment to expanding in regulated markets. This launch, powered by SYNOT Interactive, allows us to deliver a premium gaming experience to Serbian players. We are thrilled to partner with such a strong brand and look forward to seeing our games resonate with the local audience,” said Martina Krajči, CCO of Synot Games.
“Integrating SYNOT Games into our platform is a significant step in enhancing our offering. Their games are widely recognized for their high-quality graphics, immersive gameplay, and engaging mechanics. We are confident that this partnership will drive growth and excitement among our players,” said Ivan Stojkovic, CEO of Star Bet.
The post SYNOT Games Signs Strategic Partnership with Star Bet appeared first on European Gaming Industry News.
Balkans
Evoplay partners with Hrvatska Lutrija to expand reach in Croatia

Evoplay, the award-winning game development studio, has partnered with Hrvatska Lutrija, to bring a selection of its top-performing titles to the Croatian operator’s online casino brand, Cro Casino.
The collaboration marks a significant step in Evoplay’s growth across regulated European markets and strengthens its presence in Croatia by going live with the country’s only authorised state lottery operator.
As part of the agreement, 12 Evoplay games are now available to Croatian players, with additional game launches expected in the coming months.
Among the initial selection is the studio’s standout title Penalty Shoot-out, a football-themed instant game that continues to perform strongly across multiple regions thanks to its easy-to-play format and competitive edge.
Founded in 1973, Hrvatska Lutrija operates as a state-owned company offering a full range of gaming products, including lottery games, sports betting, and casino content, both in retail locations and online. A trusted name in the Croatian market, the company plays a key role in funding national initiatives in sport, culture, and social welfare.
The launch of Evoplay’s portfolio has been facilitated through Intralot SA, Hrvatska Lutrija’s technology partner and a leading gaming solutions supplier and operator active in 39 regulated jurisdictions worldwide. Evoplay’s games have been integrated into Intralot SA’s Lotos X Omni platform, which is connected to the Bragg Hub aggregation platform.
This partnership supports Evoplay’s ongoing commitment to delivering high-quality, certified content in regulated jurisdictions and engaging new audiences through trusted, local partners.
Ihor Zarechnyi, Chief Commercial Officer at Evoplay, said: “Partnering with Hrvatska Lutrija marks a key milestone in our expansion across Europe. As Croatia’s national lottery operator, Hrvatska Lutrija has a strong and established brand, and offers us a trusted platform to bring our games to a wider audience.
“We’re excited to launch with Cro Casino and deliver a range of engaging titles to players across the country.
Ignacije Čutura, Chief Executive Officer at Hrvatska Lutrija, added: “We’re delighted to partner with Evoplay and bring their innovative content to our players through Cro Casino. Their engaging titles align well with our focus on delivering high-quality, entertaining experiences.
“This collaboration marks an exciting step in strengthening our online offering and continuing to grow within Croatia’s regulated market.”
The post Evoplay partners with Hrvatska Lutrija to expand reach in Croatia appeared first on European Gaming Industry News.
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