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Play-on-demand offering boosted with creation of EuroLeague Instant Legends product that features 10 years’ highlights footage

IMG ARENA, a leading sports betting service and content hub, has expanded its long-standing partnership with EuroLeague Basketball with the launch of EuroLeague Instant Legends, an innovative new product line.

EuroLeague Instant Legends uses official vintage footage from top players over the past 10 years to create instant betting events via randomly grouped clips. The product has been created by Leap Gaming*.

EuroLeague Basketball, which has been an IMG ARENA partner since 2015, is the organiser of Europe’s premier professional basketball competition, the Turkish Airlines EuroLeague, and also runs the 7DAYS EuroCup.

Freddie Longe, Managing Director at IMG ARENA, said: “We are extremely proud of our partnership with EuroLeague Basketball. There can be no doubt that they organise one of the world’s leading basketball leagues and we are delighted to be extending our relationship further with the launch of this exciting new product vertical.”

He added: “When we invested in Leap Gaming, our vision was to create official products and unlock new revenue streams and forms of fan engagement for our clients. In EuroLeague Instant Legends we believe we have developed a successful new concept for our always-on content portfolio.”

Roser Queralto, Chief Business Officer at EuroLeague Basketball, said: “IMG ARENA has been a key partner for the EuroLeague, and we are thrilled to have teamed up to create EuroLeague Instant Legends. The game is an untapped and creative application of our archive broadcast rights and we look forward to presenting this to basketball and wider sports fans through IMG ARENA’s sportsbook partners.”

Headquartered in London, IMG ARENA works with more than 460 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. In 2020, more than 210 million hours of IMG ARENA content was watched by 69 million unique viewers around the globe. IMG ARENA’s clients include the ATP, UFC, the European and PGA Golf Tours, the FA Cup and Serie A.

*IMG ARENA has been an investor in Leap Gaming since 2018. The two companies have a shared vision of developing official virtual content for federations and leagues such as EuroLeague.