- Spinola Gaming gains new partners providing eSports-based lotteries for the LatAm market.
- With the ever-growing rise in eSports activity, operators are looking for new revenue streams to monetise their traffic.
Spinola Gaming, one of the leading authorities in lottery software announces the world’s first eSports-based and customizable lotteries. These products have gained interest in the LatAm and Asian markets, with LatAm eSports operators and suppliers already in discussion on integrating our new and updated eSports lottery platform for these regions. These eSports lottery products are built around integrating global lotteries, custom eSports based lottery products, digitised scratch cards, along with instant spin and win games, designed around eSports events and tournaments in perspective.
With player and viewership numbers increasing sharply around the key esport gaming titles, operators have seen a massive increase in new registrations. An article under H2 Gambling Capital, via iGB found that eSports betting saw an increase of over 60% in GGR in H1 of 2020, a considerable amount when compared to sportsbetting’s losses during this period.
Spinola Gaming envisions the eSports market to increase even further for the next 2-3 years, and the pandemic has very clearly acted as a catalyst for the eSports betting market. As seen in Business Insider most projections see the eSports ecosystem on track to surpass $1b, and while in terms of audience; APAC, North America and Europe are currently the top three eSports markets, although one of the fastest-rising regions is Latin America, which is expected to skyrocket to $42m by 2023.
Our product team, accompanied with the marketing department anticipated and discussed this situation in the final half of 2020, and designed a full lottery product suite which is applicable for eSports operators to design and launch lotteries during tournaments and games. Spinola Gaming’s custom lottery games gives all operators the ability to run their own fully customised jackpot games in the same, or similar formats as the world’s leading lotteries. With eSports, the jackpots available are fixed or progressive, and results are based on third party draws or the lottery supplier’s fully certified RNG.
Spinola Gaming’s lottery games can be implemented for one-off eSports promotions or for entire seasons to keep players engaged and returning week after week. Thomas Mahoney, COO of Spinola Gaming wants to express his future plans regarding this project, “The future of eSports is very likely to spill into mobile games, which will reduce barriers of entry, and allow even more games and gamers to come pouring in. Although lottery games are seen as one of the oldest types of gaming verticals, and eSports is considered one of the newest, we believe that both verticals can work hand in hand to provide the best experience possible for our clients’ players. We’ve seen great growth in LatAm from an online lottery perspective, and with all the indications showing eSports to grow rapidly there, I’d say LatAm, as a region is one to watch in 2021.”
Be Part of the Progress
Spinola Gaming has initiated the process of onboarding new clients across emerging markets in LatAm, Southeast Asia and Africa. Users within those countries will soon be discovering new ways to play their favourite jackpot and lottery games, in a virtual environment. Complementing these virtual lottery games, operators can now have access to instant win games, like digital scratch cards to provide to their users who believe online is the next step in lottery’s evolution.
