BetMGM
NetEnt enters Michigan’s new igaming market on day one with multiple operators
NetEnt has grown its footprint significantly in the burgeoning US igaming market by entering Michigan on the day Michigan Gaming Control Board (MGCB) launched online gaming and sports betting in the state.
BetRivers/RSI, BetMGM, Churchill Downs, DraftKings, FanDuel, Golden Nugget, William Hill and WynnBET all began their operations in the Great Lakes State on Friday 22nd January, with all offering games from the premium casino content supplier, which is part of the Evolution Group.
Among the titles available in Michigan are Starburst, Blackjack and Divine Fortune, established player-favourites in the already-regulated states of New Jersey, Pennsylvania and West Virginia.
“Friday’s successful launch with multiple operators is the result of months of planning for Michigan’s go-live and years of on-the-ground experience in the US,” said Jeff Millar, Evolution Commercial Director, North America. “America is an absolute priority market for Evolution Group, which is reflected by the scale of NetEnt’s first-day presence in Michigan.”
NetEnt’s immediate and extensive Michigan entry underlines Evolution Group’s position as a front-runner in the US.
Since leading the way in New Jersey in 2015, NetEnt games were live on day one in Pennsylvania in 2019, and West Virginia in 2020. Later this year, Evolution will open a state-of-the-art Live Casino broadcast studio in Michigan, its third in the US after New Jersey and Pennsylvania, and eleventh globally.
“We are poised to add more operators in all US markets during 2021 and have a roadmap of high-profile game launches. And, as we’ve once again shown, we’re ready for new markets being switched on and partnering casinos to offer a standout product to their players the minute they go live,” added Millar.
BetMGM
Hacksaw Gaming Advances to West Virginia with BetMGM Partnership
Before the turn of the last year, Hacksaw Gaming took its long-standing relationship with BetMGM, a leading sports betting and iGaming operator, to new heights as the pair celebrated their successful debut in West Virginia. The entry followed closely on the heels of Hacksaw games becoming available on BetMGM’s Ontario site in May, which signified their first stop on the North American front. As Hacksaw gains momentum with licensing, so has the impact of its game portfolio. The studio plans to deepen its roots in America alongside BetMGM by widening its base to New Jersey in the coming months.
BetMGM stands prominently among the top 3 uncontested sportsbooks in the state of West Virginia. With slots constituting the majority of the game selection on the BetMGM West Virginia casino app, the addition of Hacksaw’s captivating themes and gameplay elements offers West Virginians a compelling gaming escapade to remember. The first batch of games included chart-toppers Joker Bombs and Outlaws Inc., serving as an exclusive sneak-peak into the diverse offerings of Hacksaw Gaming. The games were featured and positioned in lucrative spots on the online casino site to amplify the impact of the launch. More Hacksaw titles have been introduced on the site since, captivating players within a community expected to grow exponentially.
Adam Greenblatt
Marriott Bonvoy and BetMGM Unlock a New World of “Play, Earn, Stay” with New Rewards Connection
Marriott Bonvoy, Marriott International’s award-winning travel program, and BetMGM, a leading sports betting and iGaming operator, launched an unprecedented rewards collaboration in the online sports betting and iGaming industry, giving fans an extra stake in the game.
Players in licensed states can link their Marriott Bonvoy and BetMGM accounts and earn BetMGM Rewards points when they wager using the BetMGM sports betting app or play at the award-winning online casino. They can then exchange BetMGM Rewards points for Marriott Bonvoy points, up to 100,000 points annually, which they can then use to redeem extraordinary experiences, including future free nights with Marriott Bonvoy’s more than 30 hotel brands and 10,000 destinations globally.
“The collaboration with Marriott Bonvoy is a monumental differentiator for us. This partnership will extend our brand to millions of potential new customers while offering our players the unique benefit of utilizing their gameplay to tap into the world of Marriott Bonvoy’s unrivaled portfolio of experiences,” said BetMGM CEO Adam Greenblatt.
BetMGM offers a seamless user interface to earn BetMGM Rewards points and then transfer those points for Marriott Bonvoy points through the app’s rewards store. Linked accounts will have access to participate in exclusive games, experiences, and offers on the BetMGM platform.
“This landmark collaboration between Marriott Bonvoy and BetMGM goes beyond hospitality and gaming, unlocking new opportunities for members to ignite their passions and deepen connections with the people and places they love. We are excited to welcome BetMGM members with more global access to more than 30 hotel brands,10,000 locations and a growing portfolio of exclusive and curated member experiences including sports, music, art, and culinary events around the world,” Peggy Roe, EVP and Chief Customer Officer at Marriott International, said.
BetMGM
MGM Resorts & BetMGM Strengthen Relationship with Kindbridge
MGM Resorts International and BetMGM announced new groundbreaking initiatives in collaboration with Kindbridge designed to support problem gambling research and mental health services. Kindbridge Research Institute and Kindbridge Behavioral Health are organizations that aim to better understand the problems that exist within at-risk communities, delivering evidence-based treatment for gambling disorder.
The partnerships and collaborations break down as follows:
MGM Resorts & Kindbridge Research Institute
As part of its commitment to responsible gaming research, MGM Resorts has donated $100,000 to Kindbridge Research Institute in support of a voluntary medication trial for veterans experiencing gambling addiction in Las Vegas. This first-of-its-kind treatment aims to reduce gambling urges and symptom severity among veterans with gambling disorder.
“This contribution will help explore and identify innovative treatment for a population our company cares deeply about. We have a longstanding commitment to supporting military members and their families year-round and are privileged to invest in research that benefits this important community.”
Research will be completed by treatment providers at the Las Vegas Veterans Affairs Residential Recovery and Renewal Center (LVR3) in partnership with the University of Nevada-Las Vegas. The study is part of Kindbridge Research Institute’s 50x4vets program, a multi-year research initiative aimed at increasing research on gambling disorder in veterans by fifty times in four years.
“This is such a promising intervention. We are so grateful for MGM Resorts’ support of this research to improve the lives of veterans and extend the work of the many great scientists, treatment providers, and donors of the 50x4vets program,” Nathan D. Smith, Executive Director of Kindbridge Research Institute, said.
BetMGM & Kindbridge Behavioral Health
BetMGM has announced it will expand its relationship with Kindbridge Behavioral Health to offer problem gambling referrals in Massachusetts, Michigan, New Jersey, Nevada, Ohio, Pennsylvania, West Virginia, and Ontario. This comes as BetMGM reaches its sixth month in the Kindbridge Colorado Pilot Program.
“We are proud to lead the way in providing individuals with this potentially life-changing support and are pleased with how the program has performed so far. This expanded investment underscores our dedication to ensuring those who need care can receive it. As access to sports betting and online gaming continues to grow, so should access to problem gambling treatment and care,” Rhea Loney, Chief Compliance Officer at BetMGM, said.
This unprecedented collaboration between an online operator and a treatment provider offers direct access to comprehensive mental health assessments, treatment, and group support services. As a result, a number of Colorado residents who have opted to be banned from gambling through the state’s self-exclusion program are now actively receiving referrals for voluntary treatment from BetMGM.
“We welcome BetMGM’s decision to extend mental health services to players in distress across multiple jurisdictions. This initiative is a positive step toward supporting individuals facing challenges with gambling. It underscores the importance of accessible help and the role we all play in fostering safer gaming environments,” Daniel Umfleet, CEO of Kindbridge Behavioral Health, said.
This news comes as MGM Resorts and BetMGM join the National Council on Problem Gambling (NCPG) in recognizing March as Problem Gambling Awareness Month (PGAM). Throughout the month, new GameSense messaging will be displayed prominently throughout MGM Resorts properties nationwide, as well as in the BetMGM app. GameSense is an industry-leading responsible gaming program first developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation (BCLC). The program focuses on positive, transparent, and proactive interactions with guests and customers about how to gamble responsibly.
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