Playtech, the world’s leading gambling technology company, today announces the launch of its IMS technology platform with Colombia’s leading operator Wplay across all its products on both retail and online platforms.

In 2019, Wplay chose Playtech as its strategic technology partner to deliver its omni-channel platform and marketing services across the leading brand’s retail and online operations.  Playtech’s industry leading information management solution (IMS) will deliver a data driven, omni-channel platform for Wplay across all betting and gaming products.

Playtech’s fully intuitive suite of technology services combined with the strength of the Wplay brand will see the partnership drive the growth of the online market in Colombia. The launch of this platform further strengthens Playtech’s strategic partnership with Wplay and marks another significant step in Playtech’s growth in Latin America.

Shimon Akad, Chief Operating Officer at Playtech, said: “We are extremely proud to work so closely with such a leading operator. Wplay will utilise the leading IMS platform features to drive innovation and growth in the Colombian market. Playtech is highly committed to future success and growth of the LATAM region, and we are seeing strong growth from our partners there and expect to see material growth for years to come”.

Fernanda Sainz, CMO at Wplay, added: “We are excited to launch our new technology platform with Playtech. Its industry leading software and expertise will help take the Colombian market to the next level. This launch continues to build on our current leadership position in Colombia, helping us consistently deliver the very best user experience in the market”.