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Ladbrokes Coral continue to accelerate their print-to-digital transition with the introduction of the new interactive Racing Post Digital Betting Shop Display (BSD) in eight of their stores across the UK and Ireland. The installation of the state of the art screens outlines the business objective to create the betting shop of the future.

The Racing Post BSD has been a mainstay for bookmakers since its launch more than 20 years ago and the new screens showcase the same great content in an interactive format. The product has advanced further in recent months with the addition of Racing Post Tipping Zone which includes top tips from Racing Post experts such as Paul Kealy and Tom Segal and a raceday live feed to keep up to date with all the action.

For more casual racing customers, the new interactive touchscreens contain key Racing Post content, including Verdicts and Spotlights so they can make informed betting decisions.

Racing Post parent group Spotlight Sports Group has been working on retail innovations across sport and racing to engage betting shop customers. Working with Ladbrokes Coral the group has been fine-tuning their expert editorial content to deliver snippets of information bettors can use to make their decisions.

Discussing the recent innovations and installation in new stores Spotlight Sports Group Retail Director, Alan Pepperell said:

‘With betting shops across the UK and Ireland closing for long periods of time this year, it’s vital that they now offer the best customer experience to welcome customers back. We are delighted that Ladbrokes Coral like most high-street bookmakers are relying on Racing Post and Spotlight Sports Group to produce the content that engages their visitors. The new digital BSD is like nothing else on the marketplace. With the latest releases, customers are getting key race information supplemented with tips from the biggest names in racing at the touch of a button. We’re excited to see bettors interact with our digital products over the coming months.’

Outlining how vital Racing Post is to the retail betting experience Entain Retail Product Manager, Toby Cook said:

‘We know customers expect and are constantly looking for Racing Post updates on the live racing. For years that has been through the newspaper and the betting shop display. Now we’re delighted to be moving with the business as we continue our digital journey. The new interactive screens have already been hugely successful in our shops in London and Dublin and we’re delighted to be installing them in more shops up and down the country.’