Paddy Power has launched Spotlight sport content across their retail estate in the UK and Ireland. The sports data and analysis is the first of the kind to be rolled out in retail stores from Spotlight Sports Group who have provided Racing Post horseracing and greyhound to betting shops in Britain and Ireland for over 20 years.
The short form tips are based on statistical analysis and expert opinion from journalists across Spotlight Sports Group including Mark Langdon and Steve Palmer. Covering over 20 sports the content is designed to give betting shop customers insight into how the experts think a key event will play out. Designed specially to engage retail betting customers the content includes match by match and outright event betting.
Integrated into 450 Paddy Power betting shops the content is sure to give the retail environment a lift after a period of prolonged closures due to government lockdowns in the UK and Ireland. With a festive period of packed football action on the horizon, the content combined with stores reopening is a welcome boost.
Discussing the delivery of sports content across a number of Paddy Power retail shops Spotlight Sports Group Retail Director, Alan Pepperell said:
‘This is a big step for us as a business. For a very long time we’ve worked closely with Paddy Power delivering Racing Post horseracing and greyhound content in-store and online, however this our first steps into sport across a full retail estate. The Spotlight content goes beyond the odds to engage betting shop customers and give them a snippet of expert analysis to help inform them and make better betting decisions. We’re excited to see it in shops and we hope it gives retail customers and owners that boost that is needed after a trying year.’
Echoing Alan’s words Steven Dalton, Head of Retail Product Management at Paddy Power spoke of his excitement to implement sports content in shops across the UK and Ireland.
Steven said: ‘ We know Racing Post content has been a staple of betting shops for years and we’re fully expecting Spotlight sport content to continue that trend. We’re excited to see how customers interact with the content and use the tips and verdicts to inform their betting further in our shops. We know this year has been a challenging one for retail so we’re continually trying to improve the customer experience and we expect that by introducing more information and independent tipping content our customers will have a more enjoyable retail experience.’
