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Square in the Air hired by Jockey Club of Saudi Arabia to promote world’s most valuable horserace
Award-winning agency wins competitive international PR, activation and social media pitch for The Saudi Cup 2021
Square in the Air has been appointed by the Jockey Club of Saudi Arabia to handle the international PR, activation and social media promotion of The Saudi Cup 2021, the world’s most valuable horserace, following a competitive pitch process.
The $20 million (£15 million) dirt race over nine furlongs (1800 metres) takes place at the King Abdulaziz Racetrack in Riyadh, Saudi Arabia, on Saturday 20 February and is certain to attract many of the world’s best horses. It is the highlight of a two-day meeting with a total of $30.5 million (£23.2 million) in prize money on offer.
The inaugural Saudi Cup took place in February 2020, showcasing a number of firsts for the Kingdom, including the introduction of the country’s first turf track and the celebration of the first female jockeys to ride under rules in the country and also win races as part of the International Jockeys Challenge on the Friday.
Square in the Air will be providing a full international media relations service, assisting with the activation of content campaigns and managing The Saudi Cup’s social media channels.
Bill Esdaile, Managing Director of Square in the Air, said: “We are incredibly proud to be working with the Jockey Club of Saudi Arabia to promote The Saudi Cup 2021, the world’s most valuable horserace.
“The first year was a huge success and they have done a phenomenal job to create this special international racing event in such a short space of time. We’re really looking forward to showcasing all the exciting stories in the lead up to the meeting in February.”
Tom Ryan, Director of Strategy and International Racing at the Jockey Club of Saudi Arabia, added: “We were impressed with Square in the Air’s creative and practical response to the brief and we’re excited to be working with them to help promote The Saudi Cup 2021.
“It has been a very difficult year for everyone around the world and there are certainly challenges staging a large international meeting like this, but we are determined to deliver an enjoyable and safe event that celebrates the horse, an animal that has had such a strong influence over the development of Saudi culture.”
Square in the Air is a multi-award-winning PR and marketing agency that specialises in the betting, gaming, sport and financial sectors. Clients include Ascot Racecourse, Bloomberg Square Mile Relay London, City AM, Hong Kong Jockey Club, Sporting Index, Sportradar and William Hill.
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Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18
The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.
Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.
Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.
Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.
The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.
The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.
Latest News
Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18
The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.
Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.
Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.
Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.
The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.
The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.
Latest News
Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18
The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.
Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.
Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.
Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.
The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.
The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.
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