Betsson Group won a total of five awards at the EGR Italy Virtual Awards, including the three most important categories: ‘Best Online Casino Operator’, ‘Best Customer Service Operator’, and ‘Socially Responsible Operator’. Following last year’s success in the Best Casino category, StarCasinòhas once again been confirmed as the most popular gaming platform for Italians.
Through the ‘Best Online Casino Operator’ award, the judges underlined the empathy and closeness shown by StarCasinò towards its consumers. In these critical times around the world, especially in Italy which at one point was the epicentre of Covid-19 in Europe, the brand was able to convey positive messages and great empathy, thanks to numerous information and awareness activities.
The reasons the judges gave when awarding Betsson Group as the winner of the ‘Best Customer Services Operator’ category, they said that Betsson’s great attention to customer support easily makes it one of the top operators in the market. They also accredited the investment done in technology with things like the online chat-bot, and how the great results demonstrate the success of Betsson’s strategy.
The ‘Socially Responsible Operator’ award was won in particular thanks to the #reSTAReAcasa multitouch campaign, with which StarCasinòreminded its customers to play moderately during the lockdown, also suggesting other forms of (offline) entertainment.
On the latter award, Pietro Lechiara, Managing Director for Italy, commented, “We are particularly proud of this award. The focus on responsible gaming has always been in the DNA of Betsson Group and we are delighted to have achieved this in the Italian market as well. Our aim is to provide state-of-the-art technological tools to monitor potential risks and offer users an extremely safe gaming experience. But there is more: great attention from the entire StarCasinòteam is dedicated to raising awareness of the issue, constantly informing and inviting users to play responsibly across our online platform.”
Betsson Group also won the ‘In-House Product innovation’ award for the innovation shown in the creation and launch of StarCasinò.Gratis. With regards to the fifth and final award, the judges awarded StarCasinò the ‘Marketing Campaign of the Year” title for the brilliant way it developed and launched the new sport news website, StarCasinò.Sport.