Pollard Banknote Limited congratulates the Kansas Lottery on the success of its $5 GALAGA brand. Launched on July 27, 2020, GALAGA
Debuting in North America in 1981, GALAGA CA$H perfectly captures the video game’s nostalgic flair by pairing its iconic imagery with an eye-catching ticket design, making it easy to see why players are hooked on this instant game.
In addition to its striking design, GALAGA CA$H ticket, PlayOn® members earn an entry into the 2nd Chance draw for a GALAGA CA$H interactive game which rewards members with player points! This interactive game mimics the classic video game’s playstyle, leveraging the brand equity and awareness of GALAGA CA$H interactive game allows further game play through the purchase of an instant ticket.
Players of the GALAGA CA$H 2nd Chance draw and will be able to play the GALAGA
“The success of GALAGA
“We are thrilled that the Kansas Lottery chose to leverage the unique appeal of the GALAGA holds a multi-generational appeal with powerful brand awareness among millennials and Golden Age gamers. GALAGA
Since the Kansas Lottery’s start-up in November 1987, ticket sales have produced nearly $1.86 billion in revenues for the State of Kansas. In that same period, more than $3.4 billion worth of prizes have been paid to players, and retailers have earned close to $358 million in commissions. Funds generated by the Kansas Lottery go towards supporting economic development initiatives, prison construction and maintenance projects, local juvenile detention facilities, problem gambling assistance, and the State General Fund.
SOURCE Pollard Banknote Limited