Cryptocurrency

Cloudbet rides zero margin, cashback into Paris for French Open fan engagement

Published

4 years ago

September 25, 2020

Reading Time: 2 minutes

Cloudbet, the leading crypto sportsbook and casino operator, has extended its popular zero-margin odds campaign for the forthcoming French Open tennis which gets underway this weekend at Roland Garros, Paris, where Rafael Nadal and Simona Halep start as firm favourites.

With tennis tournaments being played behind closed doors, or in front of sparse socially-distanced crowds, fan engagement has seldom been more important in connecting tennis fans to the live action they love, above all in-play. To which end, Cloudbet is upping the ante with its No Love Lost cashback offer, which returns players’ stakes up to $200 per customer on single pre-match winner bets, if any losing selection drops a set 6-0 in defeat.

Moreover, Cloudbet’s state-of-the-art blockchain technology will continue to deliver commission-free prices to customers on selected men’s and women’s matches throughout the French Open fortnight. Zero commission will apply to Match Winner, Game Handicap and Total Games markets – available both pre-match and in-play – thereby ensuring industry-leading prices for customers looking to maximise their winnings on this year’s final Grand Slam. These designated margin-free matches offer the best bitcoin odds to every Cloudbet customer up to a maximum $1,000 win.

It’s just the latest key differentiator from Cloudbet, which continues to leverage its unparalleled crypto credentials to now deliver the best French Open odds in the sportsbook world. This authentic and provable advantage generated sizeable spikes in turnover at the recent US Open and represents a welcome break from a progressively homogenised marketplace, dominated by token offers or misleading low-liquidity odds boosts that have created a race to the bottom for global operators.

Instead, Cloudbet’s sportsbook is leveraging the blockchain technology that drives its operations, creating substantial savings by sidestepping the impediments faced by fiat operators around payment-processing fees, charge-backs and slower transaction times. Cloudbet then shares these savings with its burgeoning crypto community by reducing or removing the margin it normally charges on sports events.

Cloudbet customers will also benefit from high-definition streaming on featured French Open matches, including live data from all games that provides more entertaining content and statistics for enhanced fan engagement. These low-latency streams ensure that live pictures keep pace with the live scoring data, so that the viewing and betting experience remain seamless across every match.

This promotion around French Open bitcoin betting is an organic extension of the operator’s ongoing “best odds” campaign which typically features margins as low as 2% across a wide range of sports. Away from cornerstone sports, like soccer and basketball, Cloudbet is preparing to see a spike in in-play tennis this week. Here, low-latency data feeds (from a combination of the best industry suppliers) ensure accurate pricing and minimal market suspensions, providing an effortless user experience from the best bitcoin sportsbook.

A Cloudbet spokesperson said: “After some impressive turnover and retention figures at the US Open earlier this month, the benefits of our zero-margin campaigns across marquee events are now as predictable as they are palpable. However, this is no time to rest on our laurels or simply repeat the feat. Which is why, at Cloudbet, we’re extending the offer in tandem with an attainable money-back offer that tracks tennis players’ potential for losing sets to love on the stamina-sapping clay, where breaking serve and momentum swings are commonplace.

“It’s all part of our wider community-driven ethos at Cloudbet. We want to foster an engaged group of customers, who are having fun not only with betting, but also benefiting from credible customised offers, engaging statistical data and streaming services that elevate their overall experience.”

Cryptocurrency

Crypto Casino Lucky Block Partners with MMA Legend Michael Bisping

Published

2 months ago

February 22, 2024

GamingAmericas.com

crypto-casino-lucky-block-partners-with-mma-legend-michael-bisping

Global MMA legend Michael Bisping has signed a sponsorship deal with the fast-growing top-tier crypto casino Lucky Block.

The tie-up between the Mixed Martial Arts and UFC superstar and the premium sportsbook and casino entertainment platform is a win-win for Bisping fans and Lucky Block’s swelling customer base of highly engaged players.

This deal secures opportunities for both parties by leveraging the valuable synergies present in the colliding worlds of sports and online gaming.

Through securing the sponsorship deal with Michael Bisping, Lucky Block is joining the big league of crypto casino industry leaders who understand the business impact of top-level sports sponsorship deals.

Aligning with the world of competitive sports, Lucky Block is not only endorsing a celebrated athlete but is also tapping into the fervent sports fan base that is growing by leaps and bounds. Together, Lucky Block and Michael Bisping are bridging the gap between traditional sports and the burgeoning world of crypto-based betting.

Damian Jacobs, Lucky Block community and growth manager commenting on the sponsorship deal, said: “We are pleased to announce our sponsorship of UFC icon Michael Bisping. We believe this deal will be a powerful catalyst as we embark on the next leg of our journey to lead crypto gaming’s conquest of the online sports entertainment and betting industry.

“This partnership shows that Lucky Block can mix it up with the other industry leaders. Our sponsorship of Michael Bisping shows we understand the importance of developing and exploiting the brand projection potential at the intersection between the sports domain and the disruptive power of crypto betting.”

Cryptocurrency

SOFTSWISS Named Crypto Company 2024

Published

2 months ago

February 7, 2024

George Miller

Reading Time: 2 minutes

Crypto Company of the Year was announced at the International Gaming Awards in London. SOFTSWISS, a leading technology company with 15+ years of experience in the industry, gets this title for the second year in a row.

Marking the beginning of ICE London, the awards ceremony has brought together top names in the iGaming industry to honour their achievements. The International Gaming Awards not only unites experts and gaming enthusiasts worldwide but also serves as the pinnacle charity event of the year.

The Crypto Company of the Year category recognises companies that create innovative experiences for clients in the gambling sector with a focus on crypto. The winner is determined by evidence showcasing the company’s standout performance in the crypto space compared to competitors. Reconfirming the previous year’s success, SOFTSWISS emerged as the Crypto Company of the Year for the second time in a row.

Securing the title of Crypto Company of the Year comes naturally to SOFTSWISS, the trailblazer in introducing crypto-friendly solutions for online gaming. Beginning with Bitcoin, SOFTSWISS has expanded its cryptocurrency offering to nearly 20 digital coins since 2013.

In its dedication to improving player experience, SOFTSWISS introduced the In-Game Currency Conversion feature. The innovation allowed players with crypto holdings to engage seamlessly in games originally tailored for fiat only. One year post-launch, 85% of all bets in crypto casinos powered by the SOFTSWISS Casino Platform were made via the feature.

As an expert in crypto-friendly solutions, the company shares its expertise through the quarterly State of Crypto reports and topical podcasts. This helps raise awareness among all stakeholders, offering essential insights for strategic decision-making.

Andrey Starovoitov, Co-CEO at SOFTSWISS, shares: “We are delighted to receive this award, and it signifies more than just recognition for our recent achievements. The title of Crypto Company of the Year holds deep meaning for those who led the way in integrating digital currencies into iGaming, actively advocate for crypto solutions, and generously share expertise in this field.”

About SOFTSWISS

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

Cryptocurrency

Casino Market Industry Forecast Reveals Surge to $165.72 Billion by 2028 with Digital Transformation and Cryptocurrency Integration

Published

3 months ago

January 24, 2024

Hunor Pal

casino-market-industry-forecast-reveals-surge-to-$165.72-billion-by-2028-with-digital-transformation-and-cryptocurrency-integration

Reading Time: 2 minutes

The “Casino Global Market Report 2024” report has been added to ResearchAndMarkets .com’s offering.

The latest report on the global casino market highlights significant growth, with expectations for the industry to swell from $131.42 billion in 2023 to an impressive $165.72 billion by 2028, at a compound annual growth rate (CAGR) of 4.6%. The report offers a comprehensive analysis of current market dynamics, future trends, and potential opportunities, positioning it as an essential resource for stakeholders in the casino sector.

The casino industry, experiencing a renaissance through digitization and a shift towards online gambling, is witnessing the rising popularity of cryptocurrency casinos. Innovations, alongside a deepened focus on responsible gambling, are propelling market growth, drawing attention from both established players and new entrants.

Key Market Dynamics Influencing Growth

Online Gambling Expansion
Smartphone Proliferation
Innovative Casino Products
Strategic Industry Partnerships

The report underscores the growing dominance of the Asia-Pacific region in the global casino market, bolstered by evolving consumer behaviors and burgeoning tourism sectors. The detailed geographic assessment provides strategic insights into the vitality of various regions within the industry.
Gambling machines, gaming tables, and novel casino experiences are discussed in the report. The document leverages industry-specific metrics to provide a nuanced understanding of segment performance, addressing both offline and online modalities.

Industry Leaders Making Strategic Moves

With major corporations like 888 Holdings PLC and Caesars Entertainment Corporation, the casino market is rife with tactical mergers, acquisitions, and partnerships aiming to solidify market positioning and leverage collective strengths.

The global casino market research report presents in-depth market analysis, reflecting cutting-edge industry trends such as the integration of advanced gaming technologies. It also spotlights operational strategies and expansion plans of front-runners in the gambling domain.

This comprehensive research report is poised to be an indispensable tool for industry investors, strategists, and stakeholders planning to navigate the complex terrain of the casino industry with data-driven confidence.

The casino market research report is devised to serve a diversity of informational needs, offering a meticulous examination of the interplay between market forces, technological advancements, and consumer preferences shaping the future of gambling worldwide.

Please note, the market value detailed in the report represents the actualized revenues recognized by entities within the industry over the specified period and geography.

A selection of companies mentioned in this report includes