Integration to boost supplier’s reach in UK and regulated markets
Push Gaming has further enhanced its reach within the United Kingdom and in regulated markets after agreeing a deal to go live with the Rank Group’s portfolio of casino brands.
The deal, which is facilitated via its own platform, sees the tier one operator gain access to Push Gaming’s full portfolio, enabling it to reach more players than ever with its diverse offerings.
Included in the integration is recent release Joker Troupe, as well as popular title such as Razor Shark, The Shadow Order, Immortal Guild, Fat Rabbit, Tiki Tumble and Wild Swarm.
Commenting on the deal, James Marshall, CEO of Push Gaming, said: “The Rank Group is one of the biggest names in the industry and we are delighted to have agreed a deal to supply them with a wealth of engaging games.
“Rank’s established sites within the United Kingdom and other regulated markets means we will be able to reach more players than ever with our high-quality slot offerings. It’s an exciting deal for us as we have a focus on continuing to grow our UK presence.”
Bhotesh Maheshwari, Head of Games at the Rank Group, added: “Push Gaming has created unique slot concepts over last couple of years. Their offering would be a great fit for our brands, and we look forward to serving these exciting and engaging games to our players.”
Compliance is at the core of Push Gaming’s operations and the supplier takes great pride in spearheading the development of responsible gaming products within the industry as it continues to grow as a brand.