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Brazilian Twitch streamer Baiano is the latest esports star to sign as a brand ambassador for leading online bookmaker Betway.

The ex-professional League of Legends player regularly broadcasts gameplay, as well as watch parties for major tournaments; following an esports career spanning over five years. He joins the Betway team to bring his fans closer to the action at their favourite esports events.

Baiano, who first started working with Betway at the beginning of the year, will produce bespoke content, promote responsible gambling messaging to his audience and drive brand awareness through his stream and social media.

Adam Savinson, Betway’s Head of Esports said: “Baiano captivates audiences with his personality and entertaining gameplay; he is a fantastic addition to the Betway Team. The Brazilian esports community is thriving and we are proud to continue our support of it over the coming months.”

Baiano boasts over 250,000 followers on Twitch, with almost three million channel views in the last 30 days.